(person I know) worked for GE (General Electric) on their industrial diamond production process back in the 90's, and I got to hear lots of fun stories from this.
Diamonds that are man-made[1] are stronger (fewer imperfections) than those that are mined from the earth. Because of this, industrial diamonds tend to be man-made. (for reference, industrial diamonds when cutting hard materials, such as metals).
While working on these diamonds, GE decided to start investigating making consumer level diamonds that could be sold for jewelry. They were able to produce diamonds that would have excelled when compared to natural diamonds (when it comes to the 4 Cs). One of the fun things was they could add various gases to the manufacturing process to create diamonds of various colors. There is still a decent cost associated with producing diamonds this way, so they probably would have still been expensive, but not at the levels that De Beers was charging at the time.
At this point GE started to look into what would happen if they would have actually gone down this line, selling consumer-level diamonds. After a little investigation, the GE lawyers and upper-management decided to kill off the idea as it would not have been worth the hassle. De Beers started a small campaign that was discrediting man-made diamonds, and it would have gotten a lot worse if GE even tried to enter the market. GE decided it was not worth the hassle, and killed the consumer-level diamond project.
De Beers has created an artificial market and they are doing what they can to prevent anyone else from entering their market. Most companies don't want to deal going up against them, so they just leave De Beers to run around gouging consumers.
It doesn't have anything to do with financial security. Look, if your man is spending three months worth of salary on a piece of shiny rock, he is exercising poor financial judgment and that is a signal against future financial security.
Women want diamonds not because of any symbolic reasons ("Diamonds are forever!") but because of reasons that are much more practical: they want to be able to show off the diamonds to their group of (female) and boost their social status among them. At the end of the day it is nothing more than a way of saying "I am better than you!"
This is why many women will accept, at the rational level, that diamonds are horrible and stupid and even evil (since they fuel all kinds of violence in Africa, where they are mined). But most of them will not be able to bring themselves to accept substitutes such as sapphires, rubies, or emeralds. Because that would make their female friends think that the guy does not value them as much (or that they weren't able to find a guy who finds them worthy enough for a diamond).
>Women want diamonds not because of any symbolic reasons ("Diamonds are forever!") but because of reasons that are much more practical: they want to be able to show off the diamonds to their group of (female) and boost their social status among them.
I suspect that the demand for diamonds for both men and women has way less to do with that kind of forward thinking (or subconscious status weighing), and way more to do with what an incredibly expensive marketing juggernaut has hammered into their heads since they were children. A lot is made of status games and seeking evolutionarily fit mates, but it seems to me that "advertising works" is a perfectly adequate solution.
For a somewhat analogous perspective, consider soft drinks. Do people buy Coca-Cola rather than a cheaper store brand because they want to signal their high status? No, they buy it because a ton of money has been spent convincing them that it's superior. And sure, some of them really would prefer Coke in a vacuum. But it's almost certain that a very significant chunk would be either indifferent, or prefer the generic brand in a world without advertising.
I don't think there has to be merely one single solitary reason for the popularity of diamonds. Whenever you see profound effects (in this case, a massive number of people people grossly overpaying for a useless rock), it's worth considering the possibility that you have several strong forces all pushing in the same direction. In this case, yes, advertising doesn't hurt. But there are plenty of other factors that may be contributing:
Social Proof, Envy - You're 28. Many of your good friends are married or engaged by now. All of them got diamonds. Your mother got a diamond. Your sister got a diamond. All of your celebrity idols got diamonds. Surely, it's a normal thing. There's nothing wrong with you wanting one, too, right?
Doubt, Insecurity - You're dating the man of your dreams. You love him and want to spend the rest of your life with him. Marriage is a big step, and you want to know he's committed. Sure, diamonds are useless and overdone, but it's expected of him to get you one. And a big one, too, if he can. You know it. He knows it. So if he doesn't, surely it's a subtle way of him saying, "You aren't worth it."
Fear of Loss - You've been looking forward to this your entire life. By the time you were old enough to consider the possibility that diamond-giving is a dumb and arguably immoral tradition, you'd already spend 15 or 20 or 25 years wanting one. You'd already accepted that you would get one. The fear of loss is a powerful force, even when you're "losing" something you don't have yet.
Inconsistency Avoidance - Refusing to accept a diamond would undoubtedly and repeatedly put you in the position to explain yourself. In a way, it's a silent judgment of all those who do accept diamonds. You've never denounced them in the past. In fact, you were right there with all your friends joking about how big of a rock you'd get some day. So denouncing them today will seem inconsistent, and you don't want to be inconsistent. Nobody does. (If you doubt this this a major psychological factor capable of influencing behavior, read Cialdini's "Influence".)
Etc.
Advertising spend in and of itself isn't a reason people buy things. Nobody ever said, "I want a Coke because Coca-Cola spent $3B on marketing this year." Instead, people want things for primarily carnal and psychological reasons. Because it's hot outside and you know Coke is cold. Because you're craving stimulation and you know carbonation tickles your mouth. Because you know your friends with their big expensive rings will think less of your relationship if you don't get one, too.
Good marketers understand human psychology and play to its weaknesses.
csallen, thank you for thinking of making a list! I do have one or two more reasons to add to your list.
1. Cognitive dissonance reduction: he spent so much, so to avoid cognitive dissonance he's going to tell himself she's worth it. Helps keep marriages together. It is the same reason that hazing ritual happen in college and why secret societies have all sorts of strange initiation rituals, often hazardous or difficult.
- Easy way to test this would be RQ: Do couples with relatively more expensive wedding rings for their income level(s) stay together longer than those who spend less on their wedding ring (controlling for other initial ritual costs like the wedding, although I suspect similar effects and interactions there).
2. Symbolic Interactionism This suggests that the initiation rites are there precisely to bind people together socially. It's a social-level theory explanation for all of the rites of passage rituals which are common in mating-couple pairing cultures in humans (and probably other primates, for that matter). A big token like this is a constant reminder of the commitment, and the meaning ascribed to this again helps with the ongoing project. If course this is entirely consistent with the marketing phenomenon, as it's more of an anthropological descriptive approach.
In graduate school, I took a class on evolutionary biology. One of the principles put forth was that women (think cave women) evolved to focus on seeking a mate that provided time and resources because women are more focused on the long-term reproduction strategy of investing in their offspring and want a mate to help maximize their success (i.e. that offspring surviving to reproduce). Both men and women were shown to engage in both short and long term reproduction strategies of sorts. Men sleeping around (short term) and supporting a child (long term). Women supporting a child with a mate's help (long term) and sneaking out on mate to have sex with genetically superior mate (short term). One of the supporting studies showed that in a list of things that would most anger a man or women relative to their mate, men rated sexual infidelity as number one (this is in part because men have paternal uncertainty and their worst outcome is investing in the long term strategy of raising another male's child). Women listed sexual infidelity as somewhere in the top few, but number one was their mate spending time/money/resources on another woman. For example, imagining their guy taking another woman out to dinner, spending time and thought on her, buying her a gift, etc. upset them more than the thought of him simply have sex with a women he wasn't otherwise invested in. Within this theory, an expensive diamond communicates that the male is making a large investment and communicates to other women that the woman with the diamond is worthy of that large investment. In real life, women of course range from "don't care or think that way" or "achieve that validation through non-material means" to "totally obsessed with sucking material goods and services from a man and showing that off to other people (mostly women). It was an interesting course and study.
An anecdotal data point: a friend used to work with a man who had married right out of high school, as had most of his classmates. At that point, probably 15 or 20 years out, this marriage was one of the few still intact. The man's observation was that in this group, the length of marriage was inversely proportional to the cost of the wedding.
Another anecdotal data point: When I married, I was working as a low-level reporter for near minimum wage. We married at a city courthouse and had a reception in the living room with my housemates who happened to be home at the time. I didn't buy a rock of any sort, though I gave her a plain gold wedding band I got from an estate sale. She gave me one she bought for $70 at a jewelry store.
That happened thirty years ago and we are still happily married with three kids, two of them in college right now and one in high school.
Advertising does one thing, and one thing only: create symbolic associations. (Well, I guess web ads are a departure, since the goal is a click).
What does Coke's advertising budget actually pay for? Images of people having fun and drinking Coke, which are then distributed through every media known to man. Three billion just for Coke = fun, popular. Think about that for a minute, and you'll recognize it's almost impossible to comprehend how intimate symbols really are, how they turn something intangible into something real that you can buy.
Now let's look at the diamond. In my opinion there is only one association that actually drives the purchase. Diamond = marriage. And not just marriage. The loving side of marriage, the tender and personal one as opposed to the banal legal one symbolized by a certificate or the familial one symbolized by the ceremony.
You can come up with a story as to why you don't have one, but there always must be a story. The diamond needs no story, because it's already a symbol. I'd love to see some examples of the early advertising campaign the article discusses.
Does "I'm not stupid enough to pay insane margins on a worthlessly common piece of rock." count as a story? It sounds more like a statement of fact to me.
Another way of thinking about it is the age old saying:
'Blood is thicker than water' when referring to family over people you encounter.
Beyond the shared experiences and the irrational bond (I use the phrase as devil's advocate whilst being happily irrationally bonded with my family), there's not a lot to prescribing value to familial relationships over other ones.
We prescribe irrational value to diamonds, because offering a big rock to a bride in front of our family imbues value beyond the intrinsic worth of the rock.
All good points. I think the real takeaway here though is if the price of a diamond really floated to its fair value, we'd be buying rings with something else on them. Which satisfies most of your list, but in addition, it would be more rational because what you buy could actually be justified as some sort of investment and not merely burning your money in essentially a grand century long con job.
Imagine instead buying a plastic ring for your beloved which would have engraved the account number and sum total of your engagement 401k you bought for the love of your life.
Why do you think your argument contradicts the claim that it is about social status?
Diamonds are a sign of social status in large part because De Beers marketing has convinced them (and their friends) that it is a sign of social status.
The connection between diamonds and social status in this case is supporting evidence for the assertion that "advertising works".
Coke plain tastes better. They spend millions on research getting the taste just right. Most store brand colas have one overpowering flavor that ruins the experience.
> This is why many women will accept, at the rational level, that diamonds are horrible and stupid and even evil (since they fuel all kinds of violence in Africa, where they are mined). But most of them will not be able to bring themselves to accept substitutes such as sapphires, rubies, or emeralds. Because that would make their female friends think that the guy does not value them as much (or that they weren't able to find a guy who finds them worthy enough for a diamond).
This is, sadly, so very very true.
When I was proposing I wanted to get an alternative precious stone that would be actually rate - or, at least, a man-made diamond. I told my SO everything about how they're not rare, the price-fixing, the conflict diamonds - but she barely budged because of what her friends would think of it. I managed to sell the idea of a man-made diamond, but eventually had to settle for a natural one which wasn't sourced from Africa because of just how rare they are and how difficult it was to ship them to my country.
> but eventually had to settle for a natural one which wasn't sourced from Africa
Because Africa is all one big war zone. Because any money sent to Africa funds violence.
Seriously? Why is it so much better to buy from Russia than South Africa or Botswana? (the money's all going to De Beers -- which was originally a South African company -- or a similar multinational anyway).
The top four diamond-producing countries in Africa (the top two are actually not African: Russia and Canada) are Botswana, Angola, South Africa and Namibia. All of these countries are poor, sure. They all have some political problems, sure. But they are all democracies with somewhat functional governments; none of them are at war (the Angolan civil war ended in 2002).
Multinational mineral companies aren't always the best thing for locals, but the idea that the only money sent to Africa should arrive on a UN food truck is far worse.
The problem with buying diamonds from anywhere is that you're giving conflict diamonds added value through the simple fact of your demand for them. They're a fungible commodity. Essentially there is no diamond that is not a blood diamond.
Hmm, actually, they aren't perfectly fungible. 100 one-carat diamonds aren't worth the same as one 100-carat diamond, and even diamonds of the same weight aren't substitutable. But with respect to country of origin, yeah.
No, but it's impossible for me to know where in Africa the diamond is coming from, which means it's impossible to know whether or not it's a conflict diamond. I know that diamond miners in Russia or India have decent working conditions and that there's no chance of the proceeds going to fund a bloody civil war; I have no such confidence when the most specific answer the jeweler can give me regarding the stone's origins is "Africa."
Is it really true (I'm not doubtful, just shocked) that the jeweller can tell you what country the diamond came from unless that country is in a particular continent?
Because of the 'blood diamond' controversy, the diamonds get mixed up together, sold around, exported, smuggled, etc. There's no way to track them.
Canadian ice diamonds, on the other hand, are all laser-engraved with a serial number, making it possible to verify each diamond's authenticity and source. According to the jeweller I spoke to, the only guarantee she could make is 'Canadian' or 'not Canadian'; she couldn't even guarantee me African, Russian, etc.
She did, of course, offer to sell me a ring with 'who knows' diamonds and then remove them and put Canadian diamonds in, but at that point I'm paying for 'who knows' and Canadian diamonds, which seemed a little idiotic.
I think what's sad here is not the desire for the respect of one's peers, but the means chosen to attain it; or rather, the arbitrarily-established mechanisms for doing so.
Why do you care what the respect is based on? What differentiates "superficial" respect from genuine respect? I guarantee you the criteria you use to judge people look equally ridiculous to other people too.
What's your point, exactly? Slaveholders and abolitionists certainly chose to respect different people in the 19th century. That doesn't change the fact that slaveholders who judged people based on how large their plantation was were horrible people not worthy of our respect.
And to drive the point home: those diamonds you see in rings have a non-negligible chance of coming from child slaves, who have been torn from their families in civil war and will probably be setting off land mines once the diamond mines run out. I actively disrespect the choice to purchase them.
The point is not about who you should or should not respect. The point is that other people are going to respect certain aspects in people that you don't agree with, and it's silly to say that respect is not real just because you don't agree with its motivations. It's the same reason we don't like c# developers who say that python devs aren't real programmers.
Do you honestly believe that you are so obviously correct, anyone who disagrees with you must only be doing it because they are financially invested in presenting that way?
I found it quite hard to extract anything from those articles. I think what it's trying to say is that if the ring becomes an issue then the relationship may be far from perfect anyway.
The main thing I took away was in this passage:
"you prove to me I'm worth it. ...make me know how valuable I am. Because I don't have any idea..."
But then, I don't see how she'll be satisfied with any ring. Surely if a guy could sacrifice this much he could sacrifice just a bit more - so she may not be that valuable to him. I don't even want to start thinking about a guy who can afford a bigger rock suddenly showing up :D
Basically, the moral of the story, for me, was: 1) Avoid women who don't know their worth and require external confirmations; 2) Develop your own sense of self-worth by doing something worthwhile, then finding a like-minded woman would be easier.
That's not the point though. If anything is worth the respect of your peers there it's what you do to earn the money, not shiny rocks that you spend the cash on.
It's important to think about how this is a product of the people with whom one surround oneself.
I think my SO would be happy with an alternative stone (or perhaps no stone at all!) and that's because her and my friends largely aren't the type to ogle a ring, a watch, or a car. Friends that do fancy material things are able to recognize it and laugh at their own materialistic tendencies because they are the outliers in our circles. Watches are cool but experiences are cooler (plus my g-shock from '98 happily survives the abuse travel and hobbies give it).
Now, we aren't a couple that will settle for tying human hair around our fingers and calling it a wedding band, but I sure as hell won't be spending 20 grand on a rock. And my friends will happily accept the free rounds that savings can cover over the next xx years.
Exactly. If you aren't into those sorts of symbols, odds are the friends you select aren't, either. None of my friends had diamonds - including me - and none of the rest of us cared, one way or the other.
I am very glad that my wife was reasonable and agreed that I need not get her a diamond. She still wanted a ring, so I designed and made a claddagh style ring for her, with a blue topaz set in silver. It cost me less than $50, plus many hours researching, designing, and carving the wax mold. (I have a friend who is a jeweler, and he was able to provide expert assistance and tools to get the job done :)
Now, rather than bragging about how big and expensive the stone is, my wife happily shows off her ring and tells her girlfriends how I made it for her, and how beautiful and special it is.
My wife is the most awesome woman ever! (Source: Personal experience and careful study and observation).
My girlfriend said the same thing. I did however get her a diamond (she doesn't know about it yet)... but it cost me 1/20th the price as I have a friend in that industry. I would not have paid retail for a diamond as I know how much of a rip off it is.
The rest of the ring I'm including fragments from a martian meteorite, a lunar meteorite, and a deep space iron meteorite...... and then other gems from every continent. :)
That is AWESOME that you made your ring. I'm having this one made... as I just... seriously lack the artistic skill to create what I want. :)
She and I love traveling and travel a lot-- I wanted her ring to represent every place mankind has gone/will go to in our lifetime.... I bet there are few objects in the world that have been combined with pieces from so many distant origins.
I would be far more happy to have a ring made for me then one that was just bought from a store no matter what the price difference for all sorts of reasons (unique, easy to just spend money, hard to actually make one wtc)
| they want to be able to show off the diamonds to their group of (female) and boost their social status among them.
That's true. But why do diamonds have high social status? Because they are expensive. They are a reliable signal of the wealth of the man. Social status is a proxy for actual wealth and power, and thus the probability of wealth and power for the woman's potential offspring.
Unfortunately they have become such a strong signal that people without wealth to spare feel compelled to over-spend on them. Like a peacock's tail.
From all psychology signaling is most powerful when it shows expensive resources spent on unpractical, useless things. As the peacock tail.
Spending a hundred bucks on something useful is not a signal showing wealth; but lighting a cigar with a hundred dollar bill is such a signal.
Being seen with, say, an expensive computer is less powerful wealth signal than being seen with an exactly equally expensive ring; the computer might be (even if it isn't) practical, but the ring states "hey, I can afford to waste money, so if you don't then obviously I'm of a higher social status/pecking order than you".
It is more than that. Not only is it expensive, but its also small enough that you wear it everywhere. Think about why ipod/iphones are so popular amongst teenagers
You absolutely nailed it with this comment. Was reading pieces of the debate out loud to my girlfriend, who is rather rational and intelligent but for some reason still wants a diamond ring (and I couldn't really figure out why) - when I read this and looked over, I knew you got it 100% right. Well done.
No such problem in my case. I explained I was strongly against the idea for most of the reasons listed in the original article and it wasn't a negotiable point. Basically if she still wanted the diamond ring then she didn't understand me well enough to be married to me. I didn't get all RMS-esque about it, but somethings are under our control, some aren't. It is one of those things that was. We got order-made platinum wedding rings instead.
Yeah, the things that women do in order to outdo their female friends are expensive and pointless--almost as much so as the things that men do to outdo their male friends!
Well women spend their time and health bearing and nursing our (hopefully :) children. That's resources they could have dedicated to pumping their social status. So in the end it's fair I guess...
>>Basically came down to some variation on "I don't ask for a lot (she doesn't), but I want the diamond ring."
As some one newly married, I have observed the following.
1. See <something>. Demand for it.
2. When rationally explained why we can't buy it.
3. Simply state.. "I don't ask for a lot, but I want the <something>."
4. I buy it.
Did you try modifying step 2 to something along these lines:
"Great idea, I never thought about it, we really need <something>! Problem is, this particular model of <something> is not the best and will not do <something that something is supposed to do> very well. In fact I remember reading bad reviews about this. But fear not! We'll go home, spend some time reading review sites and will find a really good version of <something>."
This will buy you some time, and might even look that YOU want it, which might even make it less appealing to your other half. Now, find a really expensive model of something, but at such price point that the rationality wins, even in someone who usually does not listen to your arguments (step 2). YMMV, but sometimes this tactic works out quite well.
Interesting assumption there that he is buying her something. Agreeing as a married couple whether to spend money on something doesn't indicate that it is his or her money, the discussion implies that money is shared. For all you know if could be all her money in terms of income.
My grandfather ran a grocery store throughout the Depression, and he accumulated a large selection of diamond rings from cash strapped customers. When my father and his brother were getting married, they had their choice of the rings.
I've always wondered how other diamond rings get recycled or removed from the market. Diamonds are forever, after all, so why doesn't the price collapse from being awash in used stones from three or four generations of dead women?
As we found out when looking for a ring, there is (perhaps manufactured) superstitious social stigma attached to using a used engagement ring. How do you know it's not from a failed marriage? Many jewelers were confused and incredulous when we asked about one.
After a certain age is reached though, the stigma seems to go away somewhat. We got a 'vintage' ring (about 100 years old) in the end - but they're hard to find; you won't find them in most chain jewelry stores.
Incidentally, the reason you don't see many used bands is different; the metals are worth so much now that it's more cost effective to melt them down than to resell them at the depressed price the market demands for used jewelry compared to new.
> Many jewelers were confused and incredulous when we asked about one.
Bear in mind that it is in the jeweller's interest to perpetuate such superstitions as it means they can persuade many customers to buy a new ring instead.
Buying a diamonds as a romantic gesture, the buyer is vulnerable for two reasons:
1) They're unlikely to have much experience of buying jewellery; for many, this is the only occasion.
2) They probably feel very strongly about the gesture; it's very important that they get it right. Overspending pales beside the risk of offending the love of their life and/or subjecting them to negative judgement by their peers.
As a result, it is all too easy for jewellers to intimidate the buyer by telling them exactly what is 'expected' and charging absurd prices for it.
Absolutely - which is why I said the sentiment was perhaps manufactured. We went to multiple jewellers though, big and small, and either _all_ the employees were great actors or at least some were genuinely surprised that we made the request.
Still, 'real' superstition or manufactured one, we didn't fall for it. I suspect many do though. A web search for "used engagement ring back luck" reveals the superstition is pretty widespread.
[Edit: Not that I mean that many people actually _believe_ that the used status of the ring will affect their marriage - I suspect they're more concerned on how their partner and, perhaps more so, their peers will judge their decision]
Agreed. I accompanied my fiance when he shopped for my ring and most salespeople tried to tell both of us that we were wrong. We ended up getting it from a catalog.
I would imagine diamond rings were rare during the Depression, while today they're common. Perhaps an entire year's sales of diamonds in 1930 takes place in a single day today. Wait til 1 or 2 generations from now. I'm willing to bet the entire racket will collapse on its own weight by then.
If the ring is new but only the stone is "used", it´ll be hard to be discovered and still much cheaper. Even a refinished old ring would be quite hard to tell apart from a brand new one (unless your fiance is quite an expert on ring designs, and able to tell apart if a ring is 20 years old, then of course you better buy a new one).
But don´t do it if you are not good at keeping secrets...
> It doesn't have anything to do with financial security. Look, if your man is spending three months worth of salary on a piece of shiny rock, he is exercising poor financial judgment and that is a signal against future financial security.
I don't get it. Why would you even want to be engaged with women so stupid to want a shiny rock no matter what. If anything I'd want a man-made diamond, because it's cooler.
I never even heard of the rule that you have to get a diamond ring for engagement, guess that's a USA thing. Well, my BF still bought me a good monitor, which is much more useful.
I wanted my birthstone, a sapphire, and that's what I got. Everyone in my family and circle of friends thought it was great. The only one who had an issue was my mother-in-law, who said "I know my son loves you more than that". My MIL and I had different values. . .
The social status is changing I think. I commented on this in some other Diamond discussion thread but I have noticed an increase in people my age group (Gen Y) having engagement/wedding rings with other stones. Purely anecdotal but it seems to be a trend in my group of friends at least.
For example my wife has a Sapphire ring (yes I know Sapphires can be made at any size artificially) and so does my brothers. A close friends wife has a Ruby and I have seen Emerald ones.
Several people (including myself) in my social circle ended up going the antique route the past few years -- There's a few shops in the area that specialize in antique (read: used) jewelry. My wife really wanted something with a unique/classic flair; was able to find the perfect ring that was made in the 1920s. The fact that we were sort of able to fantasize about the back story added to the allure.
This is what we did about 10 years ago (GenX), for a similar reason (wife wanted something unique). It was really fun going around antique shops looking for a ring -- and we're not really the "antiquing" types. Something to look into if you're looking for something different, particularly if you're in a city with a large neighborhood of antique shops.
EDIT: And to avoid misrepresenting my wife, I should add it was not a diamond ring (it's a pearl). My wife worked in African before we got married and would have nothing to do with diamonds.
| It doesn't have anything to do with financial
| security. Look, if your man is spending three
| months worth of salary on a piece of shiny
| rock, he is exercising poor financial judgment
| and that is a signal against future financial
| security.
But A Diamond is Forever. It's an investment. If
you're ever on hard times, then you can just turn
around and sell the... oh... ;-)
Do you mean that you feel many people respond to financial problems by splitting up. Doesn't that exacerbate their financial problems, at least short term, and - if there are no other issues - dispose of many benefits in the process?
Committed doesn't mean that there's zero chance of a failed relationship. In fact, there's a rather high chance that any given relationship will fail these days. There's nothing wrong by realizing that it's a possibility and it shouldn't signal non-commitment.
Yes there is. It's like the classic burning of your ships once you've landed. Once you know there's no turning back, you have no option but to make things work by going forwards.
Huh? Having the money to splurge on a ring is a signal of financial fitness because you have the extra money to spend on something that will 'have no return' (so the speak). It's hardly a case of 'burning of your ships.' If you have the financial security to splurge on some ridiculous ring, then it's also possible that you have the ability to just absorb the cost if you don't like the marriage.
Besides, depending on the cost of the ring, and the length of the marriage, it would make you more likely to terminate the marriage over time as the cost of the ring gets amortized over the length of the marriage.
Two people propose to you with rings that cost 25k each. One ring is resellable for 20k. One is resellable for 5k. Which one do you think is more likely to renege?
By then it's too late. The point is not to get more out of it if things go south. The point is to make sure they don't. This is basic game theory, buddy.
Perhaps I should have been more verbose. The point I was trying to make is that neither proposer is more likely to renege. Since they have both given away their 25k investment, it doesn't matter to either of them what the resale value is and thus it has no impact on their decisions. Unless it's assumed that you'll be combining assets upon marriage, which I hadn't taken into account in my original post.
Since you'll have to decline one of these proposals, one of them gets their ring back. Which one are you more likely to accept? All things equal, the 20k resale ring.
Sure, that's definitely for some women. But you can also use that to your advantage.
An article similar to this came up six months ago, at about the same time I was getting ready to propose to my fiancee. It sparked this comment thread: https://news.ycombinator.com/item?id=4536010
patio11 suggested that I wasn't "selling" her correctly. Women want the story, the status, the "Facebook status". So that's exactly what I did.
I bought her a white gold ring with a purple sapphire. It took me over a month to find the right gemstone. While it may not be as expensive as an equivalent weight/quality diamond, it is incredibly hard to replace, since they're so rare.
I also made sure that the white gold was made with palladium instead of nickel + rhodium-plating, since I was concerned about skin irritations. I had it completely custom-made, with the design done in CAD and 3D printed. As an engineer, this was awesome. My fiancee didn't quite appreciate that as much as I did, admittedly, but she did say it was cool.
Having done all that, I still spent a lot less money on the actual ring than if I had bought a diamond ring. So with the remaining money, I booked a flight to Rome for a 24 hour trip, to catch her by surprise on her last day of her Europe vacation she was on with her sister. I surprised her in a spot I had coordinated, and I hired a local photographer to take engagement pictures of us throughout Rome.
So I didn't buy a diamond, but I did end up spending about the same amount of money. However, I was able to "sell" my fiancee on the rarity and authenticity of the ring, and the story of the proposal. To this day, she looks back on the ring, the pictures, and remembers it all fondly.
So diamonds may be bullshit, but the story and memories aren't.
You spent an amount of money equivalent to what De Beers charges for a diamond ring because of the advertising campaign De Beers started about a century ago. You felt like you had to match that expenditure, perhaps subconsciously. If the diamond cartel and diamond advertising and diamond pricing didn't exist, you wouldn't have that specific financial figure to aspire to.
Out of curiosity, I started looking at what a three-months salary engagement ring would look like if I proposed to my wife today.
Man am I lucky I got married right at the end of college and we purchased the engagement ring and wedding bands together to negotiate the price down, for far less money. I can't ever imagine my wife wearing rings like that. When we bought them, the sales lady told us we "can always upgrade the stone later" and we both laughed at the idea. We're still laughing, actually.
Is the price of diamonds in the U.S. really that high?
I spent quite a chunk of change on an engagement ring for my fiancée, but it was closer to a week's salary. I think if I'd spent three months salary on it the rock would be so big she wouldn't be able to lift her hand.
I'm making good money, but we're not exactly talking Fortune-500 CEO levels here.
It depends where you go. Mall stores (Kay/Jareds/etc) are all owned by 1 company[0]. Which means you can "shop around" the mall and one may be a few hundred cheaper than the others. But, still all over priced. Stores outside that brand are generally near those stores and also over charge. Both, don't keep many diamonds onsite. They all ask for your budget, and ship in 2-3 stones for you to look at (in your budget). Then, you buy one. Illusion of choice.
If you goto a diamond store (that houses tons onsite) and just go for eye appeal rather than rating. You can get a '15-20k$' mall diamond for a third or less.
For a senior developer in SF area, 3 months salary could get you a loose diamond in the 3-4 carat range off a site like bluenile.com. That's enormous for a ring. In fact, probably so large that disbelief becomes a problem: "That can't be real!"
Wowsers. 1.5 carat solitaire rings look quite huge, 3 carats would be enormous.
I'd be kinda tempted buying one that big for a woman because, you know, if we're going to go for a vulgar display of wealth, then let's make it really f*cking vulgar :)
(I still have better things to do with the money...)
“From birth to age 18, a girl needs good parents, from 18 to 35 she needs good looks, from 35 to 55 she needs a good personality, and from 55 on she needs cash.” --Sophie Tucker
Well but don't you say it yourself that the diamond is a kind of "showy waste"* to show that they are able to command a fiancé/husband of their own that is able to provide? That is a symbolic reason no?
You're wrong. Jewelry is the historical way to store wealth.
Have some extra you want to keep for harder times? Convert it to gold and hang it on your wife's ears. Many other things we take for granted now are storage: cheese, wine, ham, jam are all efficient ways to store food.
So giving a diamond to your wife is just a supplemental reserve of wealth. Read only two books about people of the past, you'll see many stories of ladies selling their earrings when in trouble and getting through by this mean.
But don't they always sell at a loss? Yes, it beats a blank, but still, isn't it a depreciating asset? Back then, they didn't have the investment vehicles that we have today.
>It doesn't have anything to do with financial security. Look, if your man is spending three months worth of salary on a piece of shiny rock, he is exercising poor financial judgment and that is a signal against future financial security.
A bit over 23 years ago I had a wedding which - including wedding bands - was under $200. I'm still married to her. We're both glad we didn't go into debt to get married...
I was gobsmacked when I heard that people borrow money to have a wedding. I have never heard of that happening in New Zealand. How common is this? Or am I just mixing in the wrong circles?
I don't know if a lot of people borrow, but ridiculously expensive weddings are common in America, and they are terrible. Many people won't get married if they can't "afford a wedding". Like the parent, our wedding was under $200 when all was said and done, including rings (which neither of us wear).
In Thailand, people borrow money to have a wedding. But guests pay some money (+ gift) at the wedding. So you usually got enough back, if not more, to pay for the debt.
>Women want diamonds not because of any symbolic reasons ("Diamonds are forever!")
The funny thing is that diamonds are one of the most unstable minerals when taken out of the conditions they were formed. Although, it would still take thousands of years for them to turn into graphite.
If you devalued the diamond, something else would just step into the void, whether it was another gem, something synthetic, whatever.
It would just have to be shiny, small, expensive, and easily seen.
The need for displays of status are common to many animals, humans included. There is a fundamental need there that will be filled if you devalue the predecessor.
Why pick on diamonds anyway? The fashion industry is just as bad - thousands of dollars for garments that cost a fraction of that to produce - and all because people wish to show social status by the clothes they are wearing.
A diamond is no worse than an expensive holiday, a new car, a new suit - whatever. At least a diamond is very durable and can be with the wearer for a lifetime if they so choose.
I agree, except that I believe that an expensive holiday can be a very fullfilling way of spending your money that doesn't necessarily have anything to do with showing off.
I doubt the point is to demonstrate financial security: Spending three months' salary on a single ring would seem to indicate financial irresponsibility more than financial security (unless it's like a rebate and you sell the ring once you're married? /s).
I'm inclined to agree that you're right about the price being the point. I think it has more to do with "You're worth it to me". I still think it's utter bollocks.
Diamonds aren't popular because they have any real value. No one actually believes they do. They cost a lot and are an easily worn, thus making them perfect for their favorite hobby: making other women feel inadequate. Even women who are positively liberal on such matters are drawn to the idea of forcing their husbands to show such monetary devotion.
The issue here isn't the scarcity of diamonds. It's the scarcity if women.
I realize how chauvinistic this rant sounds, but truly, I would rather give equivalent money to my fiancee's charity of choice than to these diamond shilling scumbags.
Charities, if you're listening, here's an idea: create uniquely identified jewelry (bracelets, necklaces) marketed as devotional donations, charge $5000 for them, and at least give men an option in the matter.
What makes you think women, as a whole entire gender of people, enjoy making other people feel inadequate?
Perhaps if she's going to wear a ring for the rest of her life, she wants it to be a nice ring that is color neutral. Perhaps she doesn't want something cheap and easily replaceable acting as a symbol for your marriage.
It's a very common human vice, to want to feel competitively superior to one's peers. Fancy cars, jewelry, designer clothes, you name it--these industries depend on the urge to make others jealous.
Cubic zirconia or other gems might be cosmetically identical to a diamond. Wanting a $30K ring for its "color neutral" characteristics smacks of astroturfing.
It's relevant not simply to "an entire gender", but to the whole world of people, primates and most other animals.
It's because social status by definition is a zero-sum game. For status symbols, the absolute value is irrelevant; but what matters is the value relative to your peers.
+1 for social status as zero-sum game. Imagine your social status if you jumped back 2,000 years and could still conduct your current lifestyle: being able to feed yourself for a week from only a fews hours of labour; travel across the Atlantic in a 8 hours at the cost of one weeks labour; access all human knowledge in seconds at near zero cost.
There are a great many couples in my social circle who eschewed the diamond ring. They have meaningful, and expensive alternative rings, but not diamonds. We don't have diamonds either.
My only point is that not ALL women are about making other women feel inadequate. Or showing off their diamonds. Many are actually just as disgusted as men are about it. And they prefer men who have that conscious, and will put some thought into an alternative.
However... Your last suggestion, I grant you, has merit.
The comment "making other women feel inadequate" is chauvinistic and generalizing...but at least you acknowledge it...
My wife and I eschewed engagement rings or expensive wedding rings (her's was a little pricey, but from an artisan jeweler, but not a lot of bling), instead we opted for spending the money on property (not our main residence). At the least, despite ups and downs here in the states, it has held it's value.
Charities or other personal investments really are a better option than the bling. That said, some people like the material status comparison.
"Charities or other personal investments really are a better option than the bling. "
How do you put charities on the same level as personal investments?
If you make an investment you have something that theoretically might increase in value (as your example "spending money on property"). If you give it to charity you feel good but that's not something that's not something you can retire on or insure the financial well being of your family (or pay for your children's college).
>Charities, if you're listening, here's an idea: create uniquely identified jewelry (bracelets, necklaces) marketed as devotional donations
This is actually a very interesting idea. It has I guess a few complications--are we comfortable with making generosity a commodity? I'm not at all, actually--but at the very least it would be preferable to diamond rings.
Just needs the right marketing behind it to nullify that. Sell these pieces of charity jewelry to the public as not only ways to flaunt your wealth, as diamonds are, but also a way to flaunt your moral superiority.
Forgive me if I don't trust _marketing_, of all facets of society, to nullify that.
As much as I think it'd be a great alternative to diamonds, my feelings on the matter have quickly been drawn to the same cynicism about diamonds.
It's a problem that we want to flaunt our wealth, _however_ we do it. It's the root problem.
The diamond industry is flawed because it's acting exactly as desired: to fulfill our need for vacuous display.
And flaunting your moral superiority? Well, that's not as bad as flaunting your wealth, but only because it's less practical. People notice and _hate_ when you're morally superior.
Isn't that a sad commentary? That when bragging about morals is more easily attacked than bragging about wealth?
There's something interesting in how when the social drive to appear wealthy approaches appearing moral, it is diluted and weakened. Just mere contact with the idea of morality is enough to lose our respect for the egregious use of wealth.
It's a peacock's tail. In any environment where resources are abundant and there's no natural predators, species evolve to create lavish displays for sexual selection.
Buying a ring, having a fancy sports car, owning a nice house, coming from a prestigious university... these are signals for sexual reproduction. "Look at me, look at what I can afford to do!"
It does signal financial irresponsibility. Who can demonstrate such a thing? Those who are actually financially secure. But then it gets to be backwards, as those who can barely afford to live paycheck to paycheck seek out these red herrings, these peacock's tails, before actual wealth and stability.
Same thing with ties. Those used to be signals of wealth. They evolved from the cravate, used by nobility to protect their shirts whilst eating. Being wealthy, these embryonic ties, the cravates, would be made of expensive materials. When those who weren't so wealthy got ahold of them and started using them as a display, it became backwards.
We now take off our ties, or toss them over our shirts to protect from getting dirty when we eat, because they're often quite expensive!
So, yeah. Diamonds signal financial security by being financially irresponsible. We're a species evolved to pay attention to status, to these symbols more so than the real value behind such things.
> I doubt the point is to demonstrate financial security: Spending three months' salary on a single ring would seem to indicate financial irresponsibility more than financial security
"Wasting" resources is one of the ways to make sure that the signal (of fitness -- financial security for example) is honest.
From my perspective, this comment has some truth, but is a little off also.
When I was single, I found the Epstein article compelling. Then, I met the right woman, and I realized the article missed the point. If a woman you love feels good because you got her a diamond ring, then the diamond has served its purpose (to communicate that you listened to what she wanted, and got it, and that she is important). I listened to my wife, I got her a diamond ring she liked, and she has fond memories of our engagement.
My sister wanted a ring that didn't have diamonds. My brother-in-law wisely listened, got her one without diamonds, and she was happy.
If you got a great marriage out of it, and your wife has fond memories of getting engaged, then nothing about the ring really matters. If you can overpay a few thousand dollars for a ring, and get a great marriage in return, you just made the best trade of your life. What matters is that you listen to what your fiance wants, and got her something that communicates your attentiveness to her.
Whether the ring has real financial value, or diamonds are a marketing invention, is entirely irrelevant.
Exactly. No matter the cause of WHY diamonds seem to be valued so highly in societal worth, the fact is, well, they are.
You COULD not get your wife a diamond ring, you COULD not take her out for Valentine's day because it's a made-up holiday, you COULD not get her a Christmas present because you think it's a commercial holiday, etc. But... well good luck with that.
Women can't use another proxy to signal financial security, like the dollar amount in a bank account, or a house down-payment, or a secure job?
Women can't talk for themselves? Do women still want a man who is financially secure? What about independent women? How many women have posted in this thread (compared to HN's overall male-female posting ratio)?
> Do women still want a man who is financially secure? What about independent women?
Most of my female friends are professionals (graduate degrees, well-paying jobs, etc). The vast majority of them (literally 90%+) want a man who is financially secure. Part of it is attraction, but it's also part pragmatic. Most women will have kids at some point in their lives (the %-age of women who remain childless by 45 is actually trending down slightly after peaking around 20%), and even in 2013 the burden of child rearing still falls disproportionately on women. Women are still the ones that, disproportionately, compromise their careers to take care of children.[1] Given the statistics, even "independent" women have a rational reason to seek financially secure men.
[1] A longitudinal study of graduates of the UVA Law School class of 1990 found that while women and men went into private practice and to large law firms in similar proportions, after 20 years almost all the men were still working while half the women had either dropped out of practice entirely or were part-time.
>>Part of it is attraction, but it's also part pragmatic.
Understandable, Why.. Continue reading..
>>Women are still the ones that, disproportionately, compromise their careers to take care of children.
Sorry. women 'want' to compromise their careers and take care of the kids. I'm not saying raising kids isn't tough.
But most men I know will happily stay back at home and take care of the kids, if the their wives would take up all the financial problems/responsibilities of the home.
'Compared'(and compared to raising kids) what you have to do make the financial ends meet. I would say most women will pick raising kids. That's more or less is a no brainer.
Yes, and given that women are more likely to pick raising kids, then it becomes important to partner with a man who makes good money. It seems like you agree with the person you're responding to.
No.It becomes important for women to stop leeching off of men. It becomes important for women to let more men leech off of them. This is what equality entails.
How do you signal the value of your bank account besides using it to buy expensive things? (And this is certainly not a gender-specific problem: consider sports cars, gold chains, or bottle service at clubs)
You could signal directly, such as an ATM receipt.
I understand the point you're making -- the value of expensive things in signaling to someone you don't know. I can't see the point in marrying someone if I couldn't trust them with my bank account.
Edit: I'm realizing that this is entirely from my perspective. How does a woman without earning potential display her husband's wealth to her family and friends? She asks him to buy her an ornament to prove how much he values her. This puts the man above the woman, inequalizing them.
Is there any custom where a bride and groom exchange gifts of equal value?
Yes, it's for signaling peers, not partners. I assume most people who buy a Porche do so for the same reason: they want their community to know they have a lot of disposable income.
There are many nice cars that aren't Porsches, and there are ways to own and/or drive a Porsche discreetly.
No matter how nice a car is, the large-scale social consequences of flashing a status symbol should be considered before purchasing a brand associated with that, especially for a daily driver.
Last week I was in a sales training course where the trainer explained 'leitmotifs' of buyers, one being 'status', his example being 'a guy driving a Porsche and wearing a Rolex'. Of course there was one guy there with a Porsche and a Rolex who then found it necessary to defend his choices as being objective, rational, etc. (He didn't need to, but I guess it's hard not feeling being put on the spot in a situation like that). Still it was funny seeing him squirm while being hit over the head with all sorts of variations of your argument. (not that I disapprove of status symbols or some such thing, I'd buy them if I could afford them I guess :) )
"You could signal directly, such as an ATM receipt."
Not sure what you mean here - are you saying 'show everybody the receipt'? That's not signalling, signalling includes 'being socially acceptable', which talking about how money you have or walking around showing your ATM receipts certainly isn't.
Regarding gifts of approximately equal value, I've heard of women giving men "engagement watches". It seems like they're generally worth less than the rings, though.
You can argue that the diamond market was mischaracterized here, but right now you're arguing a strawman.
(Scroll down for more reporting on how the liberal view and equality mindset might currently clash with reality; the explosion of this comment thread is more evidence of the same phenomena)
On that subject, perhaps it's noteworthy re: diamonds that the loudest--as far as attention goes--feminine point of view (in the heteronormative sense) in this topic has been expressed only by proxy.
Or, as you indicate, perhaps that's just a symptom of the general male-female ratio.
You'll have a much better shot at getting it if you explicitly make it part of your negotiation process, since most companies won't think to include it on their own.
>So the world is filled with gold-diggers? No. Not true.
Wanting a mate who is financially secure doesn't make a woman a gold digger. It's no different than the vast majority of men who want a physically attractive mate.
>You'll find it shocking that in some parts of the world people are happily married without any jewelry at all.
Yes, different cultures have different standards (and there are outliers within cultures). In some places a herd of goats functions as a status symbol, in the US a diamond serves this function.
That doesn't mean that every woman here absolutely requires a man who can buy her a diamond, but the majority do.
>That doesn't mean that every woman here absolutely requires a man who can buy her a diamond, but the majority do.
right after talking about the US--meaning I was discussing women here in the US, where it is demonstrably true that the majority of women demand diamonds.
> And why exactly is it the man's responsibility to provide financial security for the woman?
I'm sure for most women it's not that it is the man's responsibility to provide financial security, but that the man is going to work with you to be financially secure rather than against.
If you've spent your twenties working hard and saving, you probably don't want to marry someone who's spent their twenties running up a credit card bill. You very likely will spend your life together arguing.
Not that a diamond ring is necessarily the best way to demonstrate financial responsibility.
The implication, in this context, is that the man and the woman would have very unequal shares of financial responsibility (or expectations). That's why she would be perceived as a gold digger.
No, there isn't. If the girl is even slightly intelligent, she will want proof of that financial security and a diamond ring is adequate proof that she can verify on her own.
If she's even slightly intelligent they will have discussed finances well ahead of the wedding, probably lived together for some time and know the situation very well.
If the girl is even slightly intelligent she'll be able to make an assessment without needing a glittery ring.
Maybe you think that flashing your wealth, not unlike a peacock fanning out their feathers, will get you a mate. It probably will, but it will probably be the kind of mate that is attracted to money.
All mates are attracted to money, some are simply more attracted than others.
> If the girl is even slightly intelligent she'll be able to make an assessment without needing a glittery ring.
Because she's clairvoyant? An expensive car can be rented or borrowed, a house can be inherited, bank statements easily faked. Men do these sorts of things. Frequently.
But a ring she has been pining on and on about? A ring she can easily get appraised? No. You can't fake that. You will need to fork over the cash and when all of your money is going toward regular expenses and all of a sudden you have to fork over 10K in cold hard cash, that's a strain and a fine test of a man's ability to withstand financial shock.
Wait til you have a baby. Now that's a real financial shock.
right before he talked about how hard it is to fake.
You can't fake a diamond that will fool an appraiser just as easily as a bank statement. It's much easier to covertly verify the value of diamond than the validity of a bank statement.
Both can be faked equally easily, given equivalent verification mechanisms.
Without the help of professional services, a layman can be easily fooled in either context.
However, if the layman is going to get the diamond appraised by a professional, then the same standard should be applied to the other task. One can likewise use professional services to accurately determine a person's net worth.
Of course it's possible. Private detectives can procure an insane amount of information on anyone, often using quasi-legal means like social engineering of the target or "favors" from friends on the police force.
Given equivalent conditions, the two tasks are equally easy.
>there is no equivalent easy to use affordable service.
Hiring a PI to investigate someone is no where near as easy and affordable as dropping off a ring at a jeweler.
A jeweler can appraise a ring in less than an hour for less than $100, a PI will want at least a $500 retainer.
In addition a your average PI is going to have a hard time getting bank account information. His buddy in the police can't get that information without a court order.
>quasi-legal means like social engineering
There is no quasi-legal about it. It is explicitly illegal. And it's going to cost you a hell of a lot more than $100 to get a PI to risk jail time for you.
The only way for a PI to get someone's bank account information is by either pretending to be the person, or knowing someone on the inside. Either way is illegal and could be a huge problem for you if you hired someone to do it. (there are ways to do it legally, there could be public record from old civil proceedings, but that wouldn't tell you the current balance)
Appraising a ring without the giver's knowledge:
1. Drop off ring at jeweler
2. Pay $100
3. Pick up ring the next day
Determining the validity of a bank account without the owner's knowledge:
1. Make appointment with PI
2. Discuss specifics of case with PI
3. PI says he can't take the case because what you're asking is illegal
4. Repeat steps 1, and 2 until you find a PI who will accept
5. Pay PI huge retainer.
6. Wait 2 weeks, and hope law enforcement doesn't find out that you hired someone
to break the law for you
It's not sexist or derogatory. Financial security and status are evolutionary concepts that predate the diamond district. Diamonds are just one manifestation of a deeper, hardwired instinct to seek fit and capable mates.
This isn't a cynical concept, it's backed by studies of the entire animal kingdom, not just humans.
There are better ways to demonstrate your capability as a provider and evidence of financial security than buying diamond rings.
For example, demonstrate you can care for a dog goes a long way. Owning and maintaining a house even further.
A friend of mine got married. He could've bought his wife an extravagant engagement ring, but he put it to her in different terms, along the lines of: "Would you like an expensive ring, or what about something symbolic and we'll put the rest into a down-payment on a better house?"
They didn't squander tens of thousands on a wedding, nor went on a lavish honeymoon. They started out with money in the bank and a hefty down-payment made on a new house, not credit-card debt.
Why do people insist on citing outliers as if that somehow negates the trend? It really derails and otherwise productive discussion. Yes, for every general rule there are always outliers. It's so obvious that it serves no useful purpose to state it explicitly.
The perception that an expensive diamond is required is flawed. I'm trying to illustrate that it's an institution that's crumbling.
I really doubt that a significant percentage of those under ten will even bother with a diamond ring when at the age where they'll be getting engaged. By then they'll either be so saddled with student debt as to make the purchase impractical, or they'll be working two minimum wage jobs just to get by.
Financial no, because that's one derivation of a greater desire - to find a fit mate.
Fitness indicators change and trend between civilizations. Right now, with the predominance of capitalism, having a lot of "stuff" or access and ability to acquire "stuff" means you're a worthy sexual partner.
If X is the price of the rock then for sufficiently large X it can be guaranteed that he won't have any money left over for what's coming "after it" anyway. In some cases a large value of X simply proves that he doesn't apply common sense when managing his finances.
This depiction is camouflaging itself as if it is a brutally truthful account of the way things are, but I don't see how it even remotely stacks up to reality from any angle you look at it.
* A minority of men are truly financially secure, doesn't seem to stop couples from marrying
* Lots of people marry when young, a time when financial situations tend to be weak/modest.
* With this kind of reasoning you might as well extend the 'what's the point to marriage' to include those who are financially secure, it's ridiculous
* A woman, calculating enough to decide the decision on whether to marry on the current finances of a man, is just as likely to assess a broad range of factors, such as health and future earning potential.
If you're going to take a sober point of view, a more convincing case is this:
The social norms are that diamond rings are part of the marrying process, people, on the whole, tend to stick to the social norms. It's what is expected, it's cultural and doing feels 'wrong' and maybe even shameful. There's potential pain involved in not following the expected course of action. This is why people who go into extra debt to purchase an expensive ring, it's what it means if you don't get it.
If you have a couple that clouds their better judgment to meet expectations set by culture and by conforming to norms like a sheep, what's the point.
In my experience women (and men) want to feel special. If you are able to make your partner feel special on an ongoing basis, you have pretty good odds to create a meaningful partnership. A diamond ring purchase is not a reliable indicator of said ability (it may be indicative of the opposite, but that's another matter).
This is absolutely true. My wife was entirely happy with any sort of token of our marriage and engagement, being entirely confident of how special she is to me. There are women out there who do not care, just want to feel special. Some people react against a trend like buying diamonds and see NOT receiving one as a sign of how profoundly different and special they are. Oddly too, we both come from very low income families, so the over-compensating effect did not manifest. Everyone is different, all reasons for explaining something like a desire for diamonds never apply to everyone.
Works the other way round as well: If your spouse can't be talked out of a vain purchase with a rational argument, you won't be able to do that after it either, so there's no point.
Wouldn't it make more sense (and be easier - more supply) if a woman "bought" a man for future earning potential, i.e. connections, skills, ambitions, ...?
I remember reading this very good Wired article [1] ("Armed with inexpensive, mass-produced gems, two startups are launching an assault on the De Beers cartel.
Next up: the computing industry.") and assuming we were on the verge of a major disruption. But that was 10 years ago. Anyone know why it didn't quite work out that way?
The psychology of diamonds only works if you pay a lot for the stone. I would posit that synthetic diamonds fail for the same reasons that knock-offs like cubic zirconiums fail. They don't deliver on the promise of the advertising. The advertising promises that your love can only be shown by spending a lot of money on this specific thing with these specific set of arbitrary selected attributes. E.g., it must come from the ground, and it must cost a lot of money, even if your only reward is that you can tell people you spent a lot on it and that it came from the ground.
It's not rational; it's an emotional. Society has a tremendous emotional investment in the concept of the diamond engagement ring.
Up to a point. The correlation is not good, and I've had some horredous expensive wines, but for a weak-medium price-quality correlation I'd say the cut off is more like $50 or so, after which it gets a lot weaker! This is because there are better wines, but you can't tell the nuances until you hone your palate... practise a lot! It's just as a professional skier gets more use out of the nuances of his or her skis for greater performance, so does a mindful and interested drinker (aesthete?) of wines, beers, or eater of good cheese for that matter, find more depth in the aesthetics because of the attention to the process over time.
Now, there is a lot of bull inovlved in some wine places, but don't commit the baby and bathwater fallacy by saying it's all rubbish!
> This is because there are better wines, but you can't tell the nuances until you hone your palate... practice a lot!
How do you know that after "honing your palate" you you'll calibrate your sense of taste to actual quality of wine, rather than to whatever the difference is between more and less expensive ones? People can learn to see any kind of patterns if they try hard enough, but that doesn't mean those patterns are in any way useful or relevant.
It happens in a similar way to anything: you see what works, and create sense with symbols and consistent repetition as in any semantic field. Why is one burger better than another, or one steak? I can't say we have the science yet for exact measurement, but it may come. Sometimes it's obvious: cheap industrial plastic supermarket cheddar really is full of less decent chemicals for your senses than pricier artisan ones like Humboldt Fog. That can be demonstrated, and I suspect in the future more will be demonstrable with wine. So far you can realise why that cheap Zin blend from Lodi doesn't really do it for you with the most obvious of measurements: yield! They get even 10 tons per acre there rather than 1-3 tons in a high-quality vineyard. Fewer nutrients and flavours to go around, and more water, sugar and untasty components have to flesh it out (poor overburdened vines, eh!) that's just the first variable: I know some more, but there are good soil scientists who can tell you a lot about all of the other variables too. Feel free to ping me for pointers, as I don't have time to write about it now.
I frequently prefer cheaper wines to more expensive ones, and agree price-quality correlation is not good, depending on what your wine source is, but at the same time you're going to have to find good data to demonstrate no correlation: for price is one (flawed but still input-data-rich) indicator!
We do fool ourselves with patterns, but also we do not. AFAIK there is not enough research to rove it either way, but qualitative methods can point us to better theories to work with until we have good enough constructs for quantitative analysis for our minds' perceptions.
So far you can realise why that cheap Zin blend from Lodi doesn't really do it for you with the most obvious of measurements: yield! They get even 10 tons per acre there rather than 1-3 tons in a high-quality vineyard. Fewer nutrients and flavours to go around, and more water, sugar and untasty components have to flesh it out (poor overburdened vines, eh!),
I don't understand this. Flavourful chemicals aren't a scarce resource to "go around" -- they're organic compounds plants synthesise "from scratch" (or their reaction products, after aging). Perhaps scarce soil nutrients influence this, for better or worse (I don't know), but this isn't a priori obvious.
Look up, for example, why top Napa vineyards go for low yields. It's also basic chemistry. There is a finite number of nutrients in the soil, and the plant can make a finite amount of such things out of these nutrients (like phenols in the grape skins and... er.. this is not my subject, but I can look it up again myself should I have to).
Look up, for example, why top Napa vineyards go for low yields.
I tried and failed (wikipedia) -- can you point me to something informative? I don't know what I'm looking for.
There is a finite number of nutrients in the soil, and the plant can make a finite amount of such things out of these nutrients (like phenols in the grape skins and... er.. this is not my subject, but I can look it up again myself should I have to).
In general they're not finite. Phenols are just C,H,O -- they're made from water and CO2. All of these compounds, as far as I can tell:
jag - see above reply.
So the markets are such that some wines are heavily underpriced and others overpriced, often because of extrinsic social variables! Absolutely! I'd be very surprised if the correlation was zero, however! Show me the data!
I'm interested to see how they did it. I'm open to new data and changing my mind (I have done several times already, and used to be insufferable!) but I want to see several studies with good method.
I see you're not denying that more expensive wine can taste better, and I misread this at first to think that you were denying any possible objective (conventionally-agreed at least) values for "higher quality" wine and that it was all bull. You haven't said that, and so I think you're not contesting that, but just noting the market's strangeness, that there is no relation in price and a wine's agreed quality.
> but just noting the market's strangeness, that there is no relation in price and a wine's agreed quality.
Correct! Price correlates with rarity and place of origin and all sorts of other neat stuff, but as far as 'will I like this wine?', ain't no there there.
That said, individual people should buy based on their tastes - but a $20 bottle of Burgundy wine has even odds to be better than a $40 bottle of Burgundy. The only way is to try it!
We'll then just have to agree too disagree. Until you can show me some good and extensive research to demonstrate otherwise, I'll go with the extensive soft data there is out there to support the consensual position.
Gilette. During WW2, they didn't have anyone to sell their products to, so they started marketing shaving to women. Before this, a woman shaving was akin to claiming yourself to be a prostitute. Now, it's a cultural norm for women to shave...all because of manufactured desire.
"The gist of the article is that U.S. women were browbeaten into shaving underarm hair by a sustained marketing assault that began in 1915. (Leg hair came later.) The aim of what Hope calls the Great Underarm Campaign was to inform American womanhood of a problem that till then it didn't know it had, namely unsightly underarm hair."
"In July of 1915, the first Gillette razor for women came on the market. But where Gillette had responded to a clear void in the men’s hair removal market, he now faced the dilemma of promoting to a market that did not yet exist. Hence Gillette was responsible for introducing to American women the revolutionary concept of shaving."
If they were cheap, people would still buy them because they are incredibly pretty stones. The social aspect of diamond engagement rings would fall apart but they wouldn't go away.
Come on - even if you're against the industry and everything they stand for, a large, well cut, diamond under the extreme lighting of a jewelry store counter is a beautiful thing.
Sure, but part of the point of the article was that the "created" diamonds could be made that are literally indistinguishable from those found in the ground. Seems like that has the potential to disrupt the diamond cartel's stranglehold on supply.
In a practical sense, cubic zirconium stones are indistinguishable from diamonds as well. Unless someone breaks out a diamond tester, no one will be able to see the difference. Yet consumers continue to purchase real diamonds.
If a much less expensive synthetic diamond were to enter the marketplace, it would have the same problem as a CZ. Anyone who purchases one would either have to be honest about their purchase, and therein lose the social status benefit, or lie about their purchase, in which case they might as well have bought a CZ.
Perhaps you're right. But I bet a lot more people would be willing to lie about how "real" their diamond is if there was no way anyone could prove otherwise.
It's artificial because it's very difficult to sell diamonds. If the market wasn't so messed up, dealers would be willing to buy diamonds from individuals. But in general, they aren't.
Pretty much if you buy a diamond you are a victim of a rather successful campaign that De Beers have been running for decades in order to limit the availability of diamonds and create an artificial scarcity.
De Beers should have been investigated for cartel / monopoly practices but they just too well politically and economically connected.
They are bit like the American Rifle Association only on steroids and then some. Rather untouchable.
I don't know, but you can buy men-made Moissanite (silicon carbide), which is superior to diamond in every category except for hardness: it's only the second hardest rock in the known universe!
It's linked within the article, but it's worth pointing out that "Have you ever tried to sell a diamond"[1] is very much worth your time, and has been discussed here many times.
Not only is it linked in the article, it is very much a replay of the original Atlantic article. I didn't see a lot of added value in the article posted here, so just go read the Atlantic's.
From my perspective (as someone who spent 2 years running a startup that tried to disrupt the diamond industry), I think the most difficult thing to do is to change the entrenched consumer sentiment. Without a shift in how they view these expensive purchases, there won't be disruption. This usually means spending tens or hundreds of millions of dollars on marketing the idea.
I've studied and analysed what we did wrong / why we failed to gain traction - and might try to attack the problems from a different angle if we decide to give it a second shot.
Noting that the Atlantic article is 30 years old. More recently I was able to sell a diamond for approx. what someone paid for it roughly 10 or 12 years ago. It didn't appreciate but it didn't exactly loose value over the retail purchase. ymmv for sure but this is one data point from my personal experience. (Gave the diamond ring on consignment to a jeweler and after 2 years it sold not sure what the retail buyer paid but that is what we received for the ring.)
Indeed. If you had invested $10,000 in the total US stock market 10 years ago, you'd have $20,000 now. (And that's with a major market crash in the middle!) So the diamond has actually lost 50% of its value.
I see people talking about various things like the (1) (2) (3) arguments for a women to evaluate a man : (1) is the ability to provide; 2) is the willingness to forgo other things (opportunity costs to talk economics) (3) "is demonstrating to the woman's peers her husband's social standing." (signalling)
Raynier posted this deep down in a reply which might be lost to you if you don't read all the comments. It would be a shame to miss it. Read it, along with the reasoning where he says such criterias would be perfectly valid for his own daughter: https://news.ycombinator.com/item?id=5404423
It seems perfectly valid, yet I could not disagree more. We are forgetting a important (4) : you fund atrocious wars and dictatorships. That's a strong negative externality.
When you see a diamonds, instead of seeing a shiny rock, you should see part of a human soul instead, a fraction of a person who died in vain for this worthless piece of rock you want for your wives or daughters to "sustain the tradition".
If social convention required 1 pound of flesh taken by the knife on a living human, would you insist on it, for the sake of the tradition? (I fear many would - after all, it matches the 1,2,3 requirements)
If social convention requires a diamond, which you know very well will cause war, death and misery, and if you did not say yes to the previous question, why are you insisting on it?
It strikes me as illogical, inconsistent. Either you believe that human life is more important than tradition, or you don't. I can understand diverging opinions, I can hardly understand inconsistency in a system of belief, so I'm very sad to see intelligent replies advocating this 1,2,3 argument while missing the huge downside #4 is.
Maybe someday the sale of things containing "natural diamonds" will be banned - just like the sale of things containing bald eagles feathers.
IHMO, it should: as much as I love the market and freedom, sometimes externalities are just too big to be ignored - especially when there is also a monopolist in action, and perfect substitutes like man made diamonds.
Its' really hard to live life stepping on eggshells worrying about injustices to other people. At the end of the day, I bet most people on this thread drive, and there is very little else that humans do that does more violence to the environment and to other humans than the use of fossil fuels. It goes far beyond that. If you're an American, your comfortable life exists because of the American government's willingness to inflict violence on other people to maintain our status in the world.
It's massively hypocritical to single out diamonds amongst all this.
You talk about oil and injustice, but there is no reasonable cost effective substitute to oil at the moment, while there are better alternatives to natural diamonds - man made diamonds - which could easily become cheaper too.
> "If you're an American, your comfortable life exists because of the American government's willingness to inflict violence on other people to maintain our status in the world"
There are few alternatives with our current technology, if the american way of life is not to be negotiated, so let's leave that aside. In any case, when north america becomes self sufficient again or even a net exporter of energy, things will change.
OTOH, for diamonds, there does not seems to be any change in sight. They are a massive hypocrisy, with the huge negative externality of fuelling wars and human misery - and they are controlled by a monopolist!
I'm sorry maybe I'm too heartless and an economist in the soul, but I just can't dig this idea. Diamonds are awful in any way I can see them. And I miss my life partner because of this IT WILL BE A GOOD THING: better splitting up early : both the costs and the emotional attachment will be lower.
EDIT: you talk about taking a train, walking, relocating - that's not acceptable for most people; also it will cause them undue burdens. Replacing a shiny rock by a purer shinier rock is possible and simple. It just requires some cultural or legal changes (think bald eagle feathers) which seems already underway.
De Beers isn't a monopolist and hasn't been once since 2000, when key producers in Canada, Australia, Russia, India, etc, started selling diamonds outside the channels.
The negative externality caused by diamonds is tiny in comparison to the ones caused by fossil fuels.
For individuals, there are reasonable, cost-effective substitutes to reduce oil consumption. I take an electric train to work and walk everywhere else. I own a car, but drive it maybe once a month. People choose to drive, they choose to live in places like Silicon Valley where driving is part of the culture, they choose to live in suburbs, etc. We could use a lot less oil if people chose to life in places like New York. But the choice to live a car-centric lifestyle probably won't engender as much vitriol here on HN as the choice to buy a diamond engagement ring, even though in the grand scheme of things it's far more damaging.
People choose to drive, they choose to live in places like Silicon Valley where driving is part of the culture, they choose to live in suburbs, etc.
Not in the USA.
Building anything other than car-dependent sprawl is illegal in the USA. The few areas grandfathered in before New Deal laws and regulations in the 1930s are expensive for their scarcity. It's a major driver of NY and SF real estate prices that you're not allowed to build anything like them anywhere in the USA.
And if you do move to NY or SF, you're not doing the environment any good. You just displaced someone else out of the city into car-dependent sprawl. The only way to use quality and efficient urbanism to improve the environment is to build more of it and no demand or price increase will do that because, as I mentioned, it's illegal.
I recommend "The High Cost of Free Parking" by Dr. Shoup, and "The Geography of Nowhere" by Kunstler if you want to understand more.
For individuals, there are reasonable, cost-effective
substitutes to reduce oil consumption.
That may be true in Europe and the East coast but it is not true for large remote country areas etc. It's certainly not true for where I live -- there are no bus/train routes that can get me to my workplace from my home, and I cannot re-locate because of my financial position. I know of countless others in similarly tied positions with not much freedom of choice.
Sure, but what about all those people who have a choice? Where is the Atlantic article excoriating Silicon Valley and companies like Facebook, Google, etc, for not moving out of the suburban wasteland to a place where it is possible to live a life that causes less violence to the environment?
I think you make a really great point here. And although I don't think buying diamonds and burning fossil fuels are equivalent evils, I do strongly believe that you always have a choice. I don't personally make a lot of money--and I have been financially supporting my boyfriend who's been working on a start-up for past last year--but leading a "green" urban lifestyle is extremely important to us. Yes, living in the city tends to be more expensive, but when you account for all the fuel you're not burning by not driving, it makes the lifestyle much more financially viable. We bike or walk absolutely everywhere we go, and although we don't have the ability to eat out all the time, we've managed to put a good amount of money into savings. My point is, if you're committed enough, there is ALWAYS a choice not to drive, not to buy diamonds, and to live a life that doesn't support things that hurt the environment and other people.
Absolutely I agree with you there. But you can't just excuse a wrong in one situation by saying that some injustice in some other unrelated situation exists... so there. And anyways, with cars you actually have a purpose... you use it to transport yourself. Sure we're burning fossil fuels, but at least there is some gray area here, there is some room for debate. There's an unquestionable utility there you have to account for -- not so with the ring, as we've discussed in another parent comment.
Just look at this thread for a litany of other examples for why buying diamonds is a bad idea, independently of the moral issues. It doesn't seem like much of a stretch to point to the low-hanging fruit first (i.e. the stuff that is worth changing on its own merits), when talking about actions with moral implications. "Stop being an American" or "Stop using oil, or any oil product/by-product [I don't own a car but I'm under no illusions that a massive amount of my day-to-day depends on oil]" are a hell of a lot harder to do than "Stop buying diamonds, which by the way makes sense for any of a number of other relatively selfish reasons".
I am all for saying living car free in dense urban environments and relying on self powered transit or public transit. But the lifestyle change there is pretty dramatic for most people compared to a conventional car dependent suburban lifestyle.
Comparatively, there is basically no lifestyle difference required to wear a ring without a diamond.
Many people doing other stupid and wasteful things is a poor justification to do any particular stupid and wasteful thing.
It's massively hypocritical to single out diamonds amongst all this.
No it's not. Diamonds are far more optional than fuel. And tackling small problems does not need to be put off just because you haven't tackled a larger on yet. Faulty logic.
Hard things shouldn't remain undone, nor should they be forgotten.
You're trying to handwave over the fact that you're accepting something instead of dealing with it temporarily.
And if you're doing that, you've already lost, you just haven't admitted it to yourself.
Don't you get it? Here, right here and right now, is where we're having a conversation about what we want to value. And you're on the side that says we should still value it, and trying to excuse yourself by saying we're not having all of the other conversations.
1) I can guarantee you oil extraction from places like Nigeria isn't free of child exploitation, but I bet you continue to make the lifestyle choice of driving.
2) I didn't say adoption is bad for smart parents I said its not equivalent to having children of your own for smart parents. There aren't exactly a ton of children of high IQ couples in the adoption market. My bother in law is adopted and he is a doll and adoption is great. But it's not completely equivalent to having your own kids.
1) That is very obviously and intentionally not a response to what I asked. I barely, barely drive as it is. I commute to work, I'm within biking distance of my grocery store. Besides, transportation is sort of essential in the United States to commute and buy food. A diamond has none of that utility. None at all. The fact that you compare them, use it to justify any sort of exploitation is incredible.
2) I should've let it go, I have no desire to argue to have an irrelevant discussion about adoption that already offends my sensibilities.
I'm not really trying to single "you" out, FWIW. I'm using a generic "you" at a website full of people who likely choose to drive around in the suburban wasteland that is Silicon Valley, who likely work in an industry that repopularized the sprawling suburban office park, and the hypocrisy of their complaining about how other peoples' lifestyle choices are hurting people in Africa.
He's pointing out that you have a relatively weak argument to be standing on if you are going to get outraged over how evil diamond are, then continue to happily consume dozens of other "evil" products in your everyday life. The only reason these other "evil" products are being brushed under the table is they are much harder for you to do without day to day than a diamond.
Social convention is powerful, I don't think people would currently give 4 much consideration unless there is an accompanying societal backlash. It does turn quickly though, if there was enough anger at diamond companies built up the diamond ring may quickly become a negative signal.
Inconsistent with what? Only with the position you have projected on your readers. You can't say to your readers, "I assume you believe this. Therefore, you are illogical and inconsistent". That is illogical.
When I was buying an engagement ring, the idea of "conflict-free" diamonds was starting to gain popularity. But now, after reading OP's article, I wonder--was this mainly marketing to persuade me to buy from a mine that was cooperating with the cartel? Did movies like Blood Diamond appear because paying for Leonardo DiCaprio's salary was the easiest way to get people to buy diamonds they could control?
One of my favourite customs for propositioning marriage has, unfortunately, largely died out.
In Wales, and I believe parts of Scandinavia (which opens up interesting theories as to vikings bringing the custom to Wales), a man would propose with a spoon: http://en.wikipedia.org/wiki/Lovespoon
To me that is infinitely more expressive and thoughtful than purchasing a transparent rock. Maybe it's because I currently live in Wales, or the fact that I carve spoons for fun, but there's a romance there which I just can't see in a ring.
Unfortunately the pressures of society (especially not helped by Disney fairytale romances) seem to have brought us to the point of no return. My girlfriend knows that diamonds are worthless, but I know that were I to propose without one that there would be a part of her which felt like she was missing something; even if she didn't want to feel that way.
Forgetting about diamonds for a moment, I think there's something nice about a ring: a symbol of commitment that everyone can see. Only bummer is that it's not customary for a man to wear one before marriage.
In Sweden, engagement rings are a matching pair of plain gold bands. At the wedding, the bride adds a (nicer) wedding ring, and the groom exchanges his engagement ring for a wedding ring.
"So here is a modest proposal: Let’s agree that diamonds are bullshit and reject their role in the marriage process. Let’s admit that as a society we got tricked for about century into coveting sparkling pieces of carbon, but it’s time to end the nonsense."
Hear hear, but good luck convincing zillions of single women that they'll be the first generation in living memory to miss out on their carbon.
Let's just all agree that we can send a man to the moon but there will never be an algorithm that can help you figure out even 1% of the female psyche.
> Let's just all agree that we can send a man to the moon but there will never be an algorithm that can help you figure out even 1% of the female psyche.
This was the comment that convinced me that you are a sexist.
Considering the readership of this site will be predominantly male anyways..
(And for the love of pascal would you please stop bandying about the "sexism" label? It is literally nothing more than a personal attack that adds nothing to any conversation)
How are they reprehensible? What exactly makes them reprehensible? I don't recall him saying anything an adult internet user should find offensive.
The man is expressing his opinion and if you're bothered by that, perhaps you should consider turning off your computer and not participating in internet discussions. There are plenty of places in this world where people won't offend your delicate sensibilities.
He expressed his opinion that women are inscrutable and more susceptible to irrational impulses, but failed to provide any rational evidence of the same. This is sexist. The fact that it's "his opinion" and "his right to express it" buys him nothing in my book.
So this becomes a social competition to see who can waste the most resources?
It sounds like it has barbaric roots -- who can provide the most food / kill the biggest animal / lift the heaviest rock / travel the fastest / find the rarest material / pay someone else the most money to do so.
You'll never find an end to the people who are willing to provide the same product for a higher price.
De Beers enjoyed a monopoly on the market for a long time, so the prices were pretty much standardized across the entire marketplace. Yes, you could obviously find someone willing to sell you diamonds for more than what De Beers charged, but nobody would believe that you willingly paid more than "market rate". "Market rate" in this context refers to De Beers' monopolistic pricing, not actual market rate, which is actually peanuts because diamonds are in fact very common.
I agree with this. My wife wanted a ruby ring, not diamond, for our engagement. The expectation clearly was that it would still be expensive though!
The marketing campaigns by jewelers have first and foremost been successful at setting an expectation of big spending. The stone type itself might be somewhat negotiable.
> My wife wanted a ruby ring, not diamond, for our engagement.
I consider this an amazing social signal: She is verifying that you have a proper amount of resources to burn, but does not want her girlfriends to easily calibrate how many you have. Therefore, she leaves them a little bit in the dark about what a great catch you are (because most women can't calibrate ruby pricing by just looking.)
My compliments to you sir. Simultaneously, my condolences to your bank balance.
I'm of the opinion that it's easier to lead people toward something better, rather than away from something bad. So instead of overpriced compressed carbon, how about paying for unique designs with rationally priced materials instead?
How about rings that convey some actual benefit to their bearer, like perhaps the ability to procure books and other supplies related to a child's education at no cost? Why make it a fashion statement, when you could make it something useful?
I thought part of the point is that it is conspicuous and expensive and, yeah, kinda wasteful. What better way to prove you have lots of money than by buying something expensive that depreciates dramatically in value once you buy it?
It would look awkward tied to your finger, no? Diamonds are pretty and sparkly -- they are just radically too expensive at retail by any objective measure.
Really, I don't think diamonds would be much of a problem at all if it were possible to sell them for anywhere close to what they cost.
I'm not quite following you. A diamond ring communicates to your peers and acquaintances that you have money. A bank statement only does that if you go around showing it to people.
A big diamond ring communicates to your intelligent peers that you're stupid, shallow, insecure, and require peer approval to feel good about yourself. It says you wasted money on a worthless rock so your shallow friends will envy you; it's sad.
Technically speaking, marriage is as ridiculous as the diamond that symbolizes it. If you want to hang on to the symbol that marriage represents, why not include the symbolic diamond as part of that? Sure, it is just worthless carbon, but it doesn't need to be anything more.
This article is interesting. I remember in Geology class when our teacher explained that you could make synthetic diamonds for a fraction of the price of a real diamond. He then asked all the women if they would rather have a natural diamond or a synthetic diamond, and almost all of them raised their hands. He then went on to explain that it was like the difference between natural ice and ice made in a freezer. He asked the question again and almost all the women still voted for natural.
That day I realized the power of the diamond marketing engine.
Your teacher was asking the wrong question. Ask these same women if they'd rather have a larger diamond at what would be twice the cost were it not for technology, and they'd probably agree.
If we want to help fix this diamond bullshit, we've got to reframe the discussion. It's not about natural vs synthetic, it's about cultured diamonds vs blood diamonds.
I did a fair amount of research on this when shopping for my wife, and couldn't find any decent sized (say, larger than ~1/2 carat) clear synthetic diamonds. There were some options in yellow or pink, but I didn't find a thriving manufactured diamond industry I thought I would find.
Regardless, even if I had, manufacturers of gem grade diamonds wouldn't need to undercut the price of natural diamonds by much. The cartel has done all the hard work raising the price for them already. Market them at 90% of natural diamonds and reap the rewards.
But your geology teacher wasn't even correct. You can't make synthetic diamonds with similar color characteristics to natural diamonds at a fraction of the price. In fact, colorless synthetic diamonds are more expensive.
Not really true - it's relatively easy to make the diamonds colorless. Biggest difference is that the diamonds tend to have crystal structures that are a little rare in natural diamonds, since they grow very quickly compared to natural diamonds.
The price gap in natural vs cultured diamonds in the colorless range is far too narrow to make it a viable business model. So the effort, and profit, is made in the color end of the spectrum. Yellow and blue are the most popular, and the price gap is significant.
Sure, and we all know it. But from her perspective, you probably waste all kinds of time and money on other inane bullshit for yourself. So if you actually cared, you wouldn't mind spending a bit so she gets a shiny rock to wear around. Why shouldn't she get this one thing?
Also, how is this any different from fashion? Both are nearly useless raw materials that have been transformed and shaped into something people will pay money to own and wear (signaling). For diamonds, you get conflict in Africa. For fashion, you get sweatshops in Asia.
This is very similar to fashion in the amount of sense it makes as a consumer. The reason this is more interesting is because of how striking it is as what essentially amounts to a conman's (DeBeers et al) success story, on a gargantuan scale. On top of that, people who buy into fashion are pretty much aware of what's going on, but I'd be willing to bet that a LARGE amount of people (myself included, until ~my late teens) are unaware that so many of the "hallowed traditions" surrounding diamond rings are marketing nonsense dreamed up a few decades ago.
If she wants it so badly, why doesn't she buy herself one?
If she doesn't have enough money, then she should work until she does. Or she should provide something of equivalent value, at which point this becomes a business negotiation.
I tried to get an impression of how (American) women think about this, so I went ahead and posted this article in a wedding-related forum. The forum's population is about 99% female (including me). Usually the tone there is very civil and opinions are well-balanced. Members treat each other with resepct.
But his time it's completely different: the reactions are crushing!
I was bashed and put down like never before on the web, although I never even suggested that I agree with the author's opinion. They even went so far as to scan my older threads. They found one from half a year ago, where I pointed out another article with a similar topic, and then began to bach me in this dead topic, too.
Meanwhile it seams that the mods have closed the old thread, and I have deleted the new one myself since the bashing was getting me down.
What is it that makes american women so aggressive, when it comes to criticizing diamonds? I don't get it.
Living in Germany, I never quite understood how you can restrict a whole culture to believe so fiercely that a piece of compressed carbon is so very meaningful.
Trying to argue against engagement rings is like arguing against internet censorship. Your opinion is tainted before you open your mouth because the only people who could possibly oppose such things are cheap bastards or pedophiles, respectively.
If you refuse to buy a diamond, it's because you're cheap or don't love "her" enough. No amount of hand waving or sensible logic will make up for the fact that you'll just look like an asshole.
There's no logic in love, just shut up and buy her the damned ring.
You have to accommodate some disagreements in a relationship. Most men aren't going to disagree strongly enough on this one issue to use the nuclear option on the relationship.
The most important lesson I learned recently is how little impact logic actually has on real world discussions. Way too much of what we do is driven by emotion.
So, given that, instead of trying to use logic to sway someone who needs a ring, what are some tactics that appeal to emotion that can work?
- get a secondhand stone and have it re-set.
- get certified non-conflict diamond (or in my case, an Australian diamond)
- get some other precious stone
The best one is to get hold of a family heirloom. Costs nothing and has far greater emotional value.
When we got married 22 years ago my wife was about to go into law school and I was living on a pittance doing a PhD - so we didn't spend much money on rings.
These days, although she still has her original engagement and wedding rings she doesn't wear them. What she does is buy rings every year or two and designate these as her "official" engagement and wedding rings...
The particularly amusing thing is that she never spends much money (I checked this morning and the rings she is currently wearing cost £12 and £55). However, they were bought in interesting places (Marrakech and Krakow) and look great - in particular her current "engagement" ring (cost £55) - has huge clear stones. Because she is now a successful commercial litigation lawyer everyone assumes they are real, although when people ask she tells the truth. Everyone assumes that because she could afford a real ring her fake ring must be real.
It's a bit weird to see people so against diamonds (something they don't want and don't need) and happily using dead Africans in their discussion, but when you start talking about gold or rare earth minerals that shiny gadget isn't bullshit, it's an important tool. (Never mind that a machine from 5 years ago is for almost everybody just as capable.)
The underlying reason that so many are against it isn't really the bleeding africans; it is the underlying sexist tones of "The man will provide" "The man must do something that goes against his rationality to make the woman happy" "It shouldn't matter to the man that De Beers is manipulating the market, the man will provide" "It should not matter that synthetic diamonds that are not noticeably different to the naked eye can be made for a tenth of the price"
The real reason isn't the blood diamond aspect. It is the male equivalent of "get in the kitchen and bake me a pie", except social expectation is for men to do the things that are expected of them, regardless of the inherit fairness or rationality.
DeBeers today controls 35% of the diamonds. They are not big enough any more to control and manipulate diamond prices - as they used to before. Diamond prices are still high, and rising because of the demand.
Its inherent value is that it shows people that the family is well to do.
Things may change with the advent of artificial factory made diamonds (already showing up, but not in big quantities). But it won't ruin the diamond prices, just create two diamond categories. It should follow the trends that the pearl industry followed after the advent of cultural pearls.
Also the artificial diamond makers have been doing a good job of keeping their prices artificially high to match.[1] They're not selling cheap diamonds (yet) so not serious competition to the big players. A 1 carat synthetic diamond still runs like $3,000.
Being a minimalist myself, I know where you come from. Buying something expensive just to show others that you can buy something expensive seems like a ridiculous idea to me.
But a big part of the world give a lot of importance to status and social standing. This is precisely the notion that has made money for companies like Rolex. And the haute couture fashion industry.
You must be a terrible minimalist. I don't think you actually are one.
Don't justify haute couture in a topic like this. It's terribly out of fashion.
Much later edit: I'll accept whatever downvotes are given me as long as I can say something about "Being a minimalist myself." Why did you even _assume_ that I associated myself with minimalism? My comment doesn't need to have any relevance as long as I can attack a person that attempts to pretend that _I_ want a pedigree that he thinks isn't a diamond.
I'd really rather not marry the kind of woman that expected a large overpriced shiny rock on her hand so that she could show-off to her friends, which once married is then a piece of (relatively) worthless jewellery that will sit in a box until she dies and her child inherits it.
Luckily the woman I chose to marry, preferred that our money would be better spent on putting a roof over our heads and paying for our children's education.
At the end of the day, the people that sell diamonds being mined out of the earth, are a bunch of scum, trading on the poverty and blood of (mostly) war torn Africa.
I would have serious doubts about any woman, that feels that their necessity for an expensive shiny stone, is worth the suffering of others.
What about the precious metals that go into your smartphone?
Those same "bunch of scum" generally are responsible for digging that out the ground too.
Love an idealist, so unpractical though.
I was specifically referring to the diamond cartel as 'scum'. You are right, and there are real practical uses for stuff that gets taken out of the earth. I see no problem with that since most uses could be considered as a net positive. Diamonds to be a "girl's best friend" though, much less so.
Please don't remind me about this. I'm pretty sure every guy knows all this already and unless you have a super hippy / progressive girlfriend (and even then..) you will ultimately find out that even the most rational women could give a crap about the economic / social realities of the diamond market and still "need" a diamond of X carat in order to impress their family and friends.
DeBeer's wins. Either you get over it, or you end up heartbroken or with a very grumpy fiance.
The funny thing is it's not just the guys who realize this. It's the women too. One day there will be a preference cascade and everyone will look at each other and ask "Why are we spending so much money on semi-precious stones?" But until that day...
There is some really bizarre complex psychology / sociology behind the whole thing that really needs to be untangled. The De Beers marketers were mad geniuses that made the world bend to their will in a way that can't be undone
> I'm pretty sure every guy knows all this already
No! I really don't! I kind of imagine that as a middle-class British guy I'm not too far from modal HN culture, but this sounds totally bizarre and alien to me.
Briefly, no. You can read more about on our site (it's mentioned at the end of the article), but: we (try to) survey a representative sample of people in the US, and external validations have found we do a pretty good job of it (comparable to a more reputable polling organization).
Actually I consider diamonds to be a very valuable anti-indicator. If I meet a woman that insists on a diamond worth three months of my salary as a token of my commitment I eliminate her as a marriage prospect.
Wise move. I did the same and ended up with the love of my life who shares the same values that I possess. Social pressures will continue to push people towards things that aren't good for them. The ability to cast these aside when they don't really mean anything will serve you well for the rest of your life.
> this obligation only exists because the company that stands to profit from it willed it into existence
No it does not! It exists because idiots go along with this senseless idea. It's the same idiots that jump in line like little marketing-driven robots every Valentina's day and every other holiday. It's almost as if people have an API call for "time to shop for some senseless shit".
In our own case, no diamond ring, no jewelry at all. We bought a frigging house, we spent a couple of weeks in the Caribean and a few weeks in Europe. There is no way a diamond or jewelry can compare to that. Oh, yes, no getting down on one knee either. What a demeaning way to start a relationship. If you want to show respect do it with the actions you take every day, not empty marketing-driven cargo-cult gestures.
As for my own daughter, we are going to teach her that a moron who spends his life savings on a diamond ring is just that and someone who can't reason his way out of a paper bag. What a horrible financial decision.
In jest now. Perhaps one could launch a marketing campaign to make people give programming courses as engagement gifts. Talk about a life-changing gift.
There is no reason to be ethnocentric here. There are plenty of world cultures in which a woman wears a simple gold ring after marriage. On the other hand, if you want to get into a serious discussion with your significant other, try violating cultural assumptions about who should pay for the wedding--it isn't necessarily the father of the bride, as it historically was in Anglo-American culture. Sometimes what the groom saves in buying jewelry for the bride is spent on the groom hosting a wedding banquet for all of the bride's relatives and friends.
The diamond ads even go as far as suggesting what percentage of your income you should spend on a wedding ring (oh and of course there has to be an engagement ring).
There is even guilt instilled if you do not spend that much; as if your love and commitment is somehow measured in the price of the wedding ring.
One of the most awesome things about this is that there is a tremendous profit reward from diamond consumption brainwashing— so tons of money flows into doing it.
Profit available from stopping it? Probably none unless you're going to just replace it with another kind of brainwashing.
Often the truth is simply out competed by manipulation in the market because the truth belongs to everyone and can't be monetized well.
After seeing my girlfriend's Facebook session plastered with wedding crap and her recently married friend's Facebook plastered with baby crap it became clear to me how potentially harmful to society as a whole this grand brainwashing infrastructure— all of these advertising platforms invading every moment of our lives— we've built is… and I try to stay as far away from it as I can. Because that is all I can do: I certainly can't outspend it.
I can imagine any number of men saying "How ridiculous that I have to buy a diamond!" but without extending that thought process to marriage itself.
In that sense, buying a diamond is like graduating from college -- you've demonstrated a willingness to engage in possibly irrational behavior in furtherance of a widely revered symbol. This is not to say that college has no value, only that its value is often much less than the required investment. Just like marriage.
No problem -- if you aren't gay, you aren't required to have a gay marriage. But ask yourself if you want to deny that right to other people. That's quite a different thing -- it's not unlike saying, "I don't want black people marrying white people."
Before you reply saying, "But that's not a fair comparison -- black and white people are normal, but gay people are abnormal", consider that (a) it wasn't too long ago that black people were unfairly regarded as abnormal, and (b) there's no good evidence that being gay is abnormal, as that word is most commonly used.
Also, why not ask yourself the same question that judges are expected to ask themselves before making a ruling -- which is "Where's the harm?" How does the existence of gay marriage hurt you personally? Consider that gay couples are going to live together anyway (because being gay is not a crime) -- all that changes is that the rights and traditions of civil unions extend to those couples.
Clarification. I want LGBT equality including recognised marriages. But thinking about the bigger picture I don't see the point in state "you are in a relationship certificates" and think they should be abolished.
I laughed when MSN published this article last night http://money.msn.com/exchange-traded-fund/diamonds-investors... about diamonds being an "investor's best friend" as it was called on the front page. I can't believe they'd go so low as to publish bullshit like that.
At least now we know where MSN news is getting it's money from.
Try sending her this article. I'd rather be single than marry someone who has so much more emotion than logic. To put it another way: If the ring is more important to the woman than I am, then she's not marrying me, she's marrying the ring. It's a huge red flag to me.
For the record, not all women insist on a diamond, except reflexively... I actually know few couples that have bought diamond rings (for many reasons - some financial planning (a young couple should be worried about a house, insurance and retirement before a shiny ring) and some ethical (if you buy a new diamond, there is absolutely metaphorical blood on it - terrible juju to kick off a lifetime commitment of love))
Self-interest/selfish alert: if you're rolling in it and get that $30k ring for your spouse-to-be, don't give it to them on their birthday, Christmas or any other gifting occasion, because they don't have to give it back if they decide to ditch you Pre-nuptuals.
In my mind if a marriage isn't a lifetime commitment, then forget any of the other traditions.
In many jurisdictions an engagement ring is considered a conditional gift (conditional upon her agreement to marry you).
This is logical. Otherwise why not string along as many man as possible to the point of proposal, then thank them for the shiny ring and wish them farewell? Take the strategy to its inevitable conclusion, and if the woman in question calls off the engagement at any point, she should return the ring.
Sometimes it's more about understanding what is real and then making a pragmatic choice due to the pain of having to explain one self constantly. A woman could fully understand that a ring is worthless but deal in circles where the public perception is such that having one anyway is beneficial.
Start early maybe? My fiancee had 2 years of knowing I wouldn't buy a diamond before I popped the question so she knew way out and it wasn't a surprise. If she was the type that would demand a diamond she would have left a long time ago.
Let me guess, all of these men who are so principled as to refuse to buy diamonds still conveniently want their fiancé to look good. To dress nicely, not be overweight, shiny hair, nice skin. This requires some money, time, and effort.
Heels will damage her feet over the long run, clothes are over priced and expensive, the makeup industry causes all sorts of evil just like diamonds. But you'll want her to look good the way your culture defines it, because it signals your value socially.
But diamonds are horrible and women are selfish and irrational for wanting them.
What "rational" material can fit on a finger, weighs a few grams or less, is convenient enough to wear everyday, is mostly fungible (yes, diamonds are fungible at the wholesale level), is durable, insurable, and is worth any arbitrary amount you can think of depending on its characteristics?
Diamonds are great for their purpose, which is social signaling at a high level.
If a synthetic diamond is a significant saving and your future fiancée must have a diamond, maybe just get the "fake" - if they run off to have it checked or otherwise discover the truth when trying to sell it, you have bigger problems.
Reality is they want something to gaze at when it catches the light and for friends to fawn over. Perhaps fight the giant diamond fraud with a sneaky play of your own?
Your endless research and fretting about whether the microscopic flaws will be visible will barely count unless you're marrying a diamond grader.
(GF wanted a diamond. I was not so keen to buy one. Split my budget between a legit stone and surprise trip to propose overseas. Third wedding anniversary is today. In hindsight, I wonder if I should've looked at synthetic stones and gone on a longer holiday...)
I'm in the jewelry business. Don't really care for diamonds at all, I prefer color. But the real point is that since the mid/late 80s this exact same argument comes up every year or two. Even using the same, outdated, no longer true "facts". And it's always in the guise of an enlightened rant.
I tend to think they are usually written by a guy who's girlfriend wants a diamond and he doesn't want to spend "all that money" on a rock.
Its "fashion" people. It is a "luxury" item. No one has to buy them. Besides, there are some great clear alternatives out there if someone is set on a "diamond". White sapphire, white topaz, moissanite, there are even some very nice CZs out there, but I'm sure those are way over priced as well.
This trend is fast spreading to India. All the traditional jewelers who used to deal in gold and silver jewelry are now shifting to diamond based ones. Of course, the main reason seems to be the huge margin as the article suggests.
One group, which seems to be going on the same path as De Beers is Gitanjali Group [1], who have hired services of almost all famous Indian film industry actors to promote their products.
[1] http://www.gitanjaligroup.com/home.html
Always buy a nice-looking but cheap cubic zirconia engagement ring. If she accepts it graciously, she's a keeper. If she runs out and gets it appraised, and angrily leaves you, you dodged a bullet.
The problem with this is that you are essentially lying to her while you ask her to marry you. I wouldn't be able to stomach it.
In my head there are basically three options: 1. Talk rationally and convince her that no diamond or CZ engagement ring. 2. A small ring that essentially go unnoticed to a tech person's budget. 3. Do the whole 1.5 to 2.5 Carat thing.
The problem with 1. is that people will think you are an asshole and her friends may question your commitment. The problem with 2. is that you know people are going to make assumptions about how well you are doing in life ("Did you see how small that ring was, wow, I thought he was in tech!") and the problem with 3. is that you are supporting a giant scam that makes absolutely no sense. "Ohhh, look at that! That stone is huge!" for the cost of $20 to 40 grand. It isn't even about the money, it is the idea of the whole thing.
This is a reasonable point. For me, I'm inclined to believe that if the relationship is so transactional that the diamond is a required payment, then the relationship is already doomed.
While I basically agree with this article, it mainly added some stronger opinions to an Atlantic article from 1982. It didn't discuss synthetic/cultured diamonds, which recently became available at 'low' prices. DeBeers needs to convince people that a cheaper diamond is worse, even though they're really better quality! Also, how come the internet hasn't shaken up their hold on the re-selling market? If diamond sellers won't buy back diamonds from people, why can't people sell to each other online?
I used to make posts like this. I'm starting to feel like these words will merge in the next 100 years, and either form will be correct for all usages.
This kind of errata in our language doesn't help us do anything and it just causes confusion and frustration.
Agreed. English is already just a mash up, I could care less about grammar so long as what you are trying to say is getting across to me. Certain areas require a comma or period otherwise can be read wrong but I have never had a problem with their, your, its, or any other such words confusing me into not understanding what the writer is trying to say...
While I'm hardly a perfect English speaker, I have to admit those errors bother me. It's like talking to someone who is picking his nose - the content may be there, but still in a distracting and irritating form.
I'm going to delete this post in 30 minutes, but man, I'm just screaming to say... it is so peculiar that he consistently kept making that mistake (along with a bunch of other ones). It looks like the guy is a graduate from Stanford's business school... and is the co-founder of Pricenomics. What the heck.
Edit: heh, I guess I won't delete it now (to preserve continuity of extant conversation). Sorry.
It looks like the guy is a graduate from
Stanford's business school... and is the
co-founder of Pricenomics. What the heck.
I used to make that mistake - or what I assume was the mistake, which now seems to have been corrected.
Many guides to using apostrophes [1,2,3,4] say they can be used for contractions (the dog's outside) and to indicate possession (the dog's ball) - Why shouldn't something possessed by "it" use a possessive apostrophe?
Some people tried to correct my using of "it's" to indicate possession by explaining "Apostrophes are used for contractions like it is" which was unconvincing as obviously they can be used to indicate possession.
It wasn't until I got to college that someone gave me a satisfactory explanation: It/Its belongs to the same class of words as he/his, her/hers, your/yours, who/whose which do not follow normal apostrophe usage rules as the rules are descriptive, not prescriptive and nothing obliges the language and its users to be consistent.
I hadn't heard that grouping, which actually makes a lot of sense.
A teacher taught me a simpler rule: "It's" normally has an apostrophe, while most words don't. So instead of adding a apostrophe to show possession, we remove it.
Basically we're toggling the apostrophe state. Or..."it's" always results in a NOT output when compared to other outputs.
Well, I think it probably wouldn't be a stretch to say that strong communication abilities correlate to business acumen. If I'm going to be reading a piece of writing that keeps on getting these basic things wrong I'm going to get distracted in a bad way.
> I'm starting to feel like these words will merge in the next 100 years, and either form will be correct for all usages.
Interesting thought since, prior to the 19th century, "its" frequently was spelled "it's".
I have long considered it one of the abominations of the English language that a contraction ("it is" -> "it's") is given precedence over a pronoun with what is clearly a saxon genitive. Contractions should always take the lowest possible precedence in cases of collisions as far as I am concerned.
I don't agree. Having specific words in these cases reduces the cognitive load associated with reading - a simple find-and-retrieve in your brain for what the word means, rather than a context-sensitive compare with the last sentence or next few words to determine which form of its/it's is being used.
I just went through the process of whether I would purchase a diamond engagement ring for my fiancee or not. Rationally, it made absolutely no sense to me for the following reasons:
1) The idea of "blood" diamonds as well as the fat that the industry marks up diamonds to a ridiculous notion without translating any of those benefits to the societies it exploits.
2) There is no tangible benefit to a diamond ring that CZ or similar gem would not provide.
That being said, my fiancee very strongly wanted a genuine diamond ring. When I explained my viewpoints and she understood and said that she did not want to force me to purchase a ring that I felt very conflicted about. At no point was our relationship in jeopardy over the issue. Even so, I knew that she really wanted a rock and it took me a while to figure out what to do.
In the end I decide to get her a ring because it was what she really wanted, even though she was wiling to suppress her desires to respect mine. I wanted to respect her wishes as well. If she had threatened or had gotten upset over the matter, I might have not reached this conclusion. Maybe she's just a super shrewd negotiator.
For me, the biggest blocking point is the human hardship that goes behind the diamond industry, and I was able to somewhat subdue this by seeking out a conflict free diamond provider. There are a couple around and if this is your biggest blocking point as well you should look into it. Artificial diamonds were not an option for me, because at the moment they are not able to provide colorless diamonds afaik.
Don't refrain from buying because diamonds are hard to extract, and people have to work hard for it. But, because the whole trade is dirty, and you don't want to take part in it. All diamonds are dirty because of the conflict diamonds, there can be no non-conflict diamonds. By purchasing diamonds, you are helping to keep the prices up and funding the blood diamonds as well.
I don't agree with your statement. Its equivalent to saying that I shouldn't consider buying ethically raised meat because its the same industry that factory farms are part of. One can identify the ethical quandaries and support producers that choose to eliminate them.
If ethically raised meat did not have a strict shelf life, could cross many borders, and fundamentally different regulatory areas, could be displayed as a status symbol to reinforce the perceived value of all meat, I would say the same thing about it too.
I guess that could be used as a filter - I certainly wouldn't want to date someone so gullible who wants a diamond ring. Is it really so pervasive? I'm not American but it's hard for me to believe.
Here in Northern Europe, I know many couples have abandoned the idea of gold wedding rings because of the huge environmental damage that comes with gold. A titanium ring is kinda cool too. Someone can buy 5 euro hematite rings, and their marriage's been just fine, with children.
In the future, the price of diamonds and gold could go down because of such trends spreading further. They will be replaced with some other, possibly just as symbolic things. Wouldn't it be much more awe inspiring to say in a ladies dinner table conversation that your fiancee is going to donate tens of thousands of dollars to a children's education project in Peru that you picked, as a symbol of his love for you? Instead of a useless rock that doesn't hold its value...
Maybe such symbols of richness are not so important here as the society is more egalitarian and there are more safety networks and springboards for children's success than just your own / family / spouse's money - couple selection is a lot about what it's actually like to live with someone.
On a previous Priceonomics blog post[1] in the HN discussion 'startupfounder' suggested that we needed a "Warby Parker for Diamonds"[2] which I disagreed with[3] my disagreement is also relevant with this Priceonomics post because:
"Diamonds are bought, not because of what they are but what they represent.
The whole point of diamonds is to capitalise on what they're representing rather than their actual worth.
Their value is created through the likes of "diamonds are a girl's best friend" which is why the price is high for them. Hence the advertisements have been developed around the whole perceived value of diamonds ala. "diamond's are a girls best friend" because when you present a woman with a diamond you're presenting her with a promise - a promise that you will look after & take care of her. Which is something that most women want."
I used Blue Nile to buy my wife's engagement ring and was very happy with the service/quality. The online customer care agents actively pushed me to buy the lowest quality diamond that would appear 'best', as there are many levels of quality that can only be seen under a loupe by a jeweler. All of these grades will appear to be equivalent to the untrained/unaided eye.
She needed to get the ring resized later and it was very easy. Returned via FedEx and had it back a week later.
I don't know about their margins but I found an attractive ring for 1 week's salary (vs. the crazy idea we should spend 2 months). Even if they make a nice margin you have sufficient selection and control over the 4 C's that you can save money that way. I decided to get the a very good cut and best color possible since those are visible to the naked eye. Clarity (at least at the levels offered on blue nile) is only noticeable under 10x magnification. So it make no sense to me but skimp on clarity. Then I chose between shape, and carats. The marquise shape can also save you money because it looks larger with less carats. Also say what you want about the stupidity of engagement rings, but if you're going to get one, choosing a very small diamond just looks unbalanced to me on a finger.
If you're looking to marry a woman who is the equivalent of a diamond -- a pretty thing to have with you always (well, until she gets old and decays, on a much shorter time scale than the diamond) -- and she wants a diamond, give her the dang diamond. You're not marrying her because she's already thought about blood diamonds and wondered why diamonds are still expensive when they can be made in the lab from a very abundant element. You're marrying her because pretty! Shiny! Shoes!
If you want to marry someone intelligent, you may find that she considered the content of this blog post long ago and is astounded at its popularity on Hacker News, and she would prefer a ring from a bubble gum machine, or one made from ash from that volcano you hiked together, or an heirloom or something.
When I decided who to marry, I kept in mind that intelligence decays much less reliably than looks. But your mileage, gentlemen mostly it seems, may vary.
Diamonds are 100% marketing in it's purest form - take a meaningless rock and make it more valuable than anything else.
With enough money you could create a counter-marketing campaign over a decade to stop their attraction but I suspect they will find a way for horrible things to happen to you with that kind of profit involved.
Spend some time with monkeys or apes and you will no longer be surprised by the "insights" in this article. Pieces like this are written periodically but they say nothing new, original or intriguing. Diamonds are a status symbol in many cultures much like a tree full of fruit is a status symbol if you are a gibbon.
What is really interesting in this type of discussion is the way people build up massive internal models to describe and explain concepts that really are very simple and repetitive in nature. It highlights the way many of us are driven and controlled by our tendency to seek a narrative in data and to see complex patterns in place of a simpler pattern.
It doesn't just pertain to diamonds. It's the same thing with expensive clothes, bags, shoes, wines, cars, gadgets, etc. It's just a way to flaunt one's wealth. It's unfortunately a side effect of our consumption-oriented society.
I am late to the party. I was hoping to see more discussion of the brilliant marketing and people trying to take away some tips on how to grow their own businesses. Nope. Precious little discussion of marketing. De Beers was extremely brilliant. Everyone's short hairs seem to be caught in this vortex, contrary to the usual HN discussions.
I will note that I think there is validity to the idea that willingness to pay a high "bride price" of some sort has actual value. But it's after midnight and this conversation is essentially dead already. So I think I will not waste my time elaborating. No one will read this comment anyway. :-)
Amen! Married nearly a decade and no diamond ring exchanged. My wife and I both agrees on the Diamonds are Bullshit philosophy and decided not to burden our broke selves with even more debt, thereby ensuring marriage problems down the road.
It takes quite a bit of work to get over a good marketing campaign, it creates peer pressure which can from friends/coworkers who all wonder if you're really married/engaged since you don't have a ring on. Screw peer pressure, yet another sign we were right for each other.
This brought an interesting discussion with my girlfriend - turns out where she is from (Brazil) they don't do diamonds in wedding rings. One less thing to stress about in the future!
While De Beers business plan was/is genius, i think Swaroski topped it. While De Beers sells useless rocks for top prices, Swaroski sell glass imitates of these for similar prices.
It gets better. Mrs Me used to work for Swarovski, who sell "crystal", which basically differs from glass by lead content. Except, the lead content has been regulated down and now their "crystal" is essentially just fairly high spec glass. Had this "crystal" been invented today, it would be called glass.
I don't think diamonds are really bullshit. People tend to add meaning to things that would otherwise be meaningless, and that meaning is compounded by the meaning added by the many peoples in society. I think that's pretty valuable, even if you try to deconstruct the dubious premises.
I mean, hey, look at language. That's pretty dumb. It was made by a bunch of poor dudes sitting in caves and squawking at each other? Who would buy into that shit, am I right?
So true. I spent more money on my marriage than on my masters degree. Fuc.
My wife has more gold and diamonds than money my family ever owned otherwise. All that stuff doesn't suite her, is locked up in locker rooms of some bank 364 days a year. (And yeah I pay for that fucking locker as well).
Any discussion of selling it would lead to a WWII like situation in the home. The cost of Gold might be skyrocketing but when you actually try to sell gold ornaments or diamonds it is a different game altogether because when I walk to sell the gold not one wants to buy it unless they know me or I pester them. So this is what happens when I met a jeweler to sell a gold chain my mother had made for me when I was 2 years old. Gold typically 15 times most costlier than that time. so I was expecting at least 1000% ROI.
1. I need to first determine if this is real Gold and how pure it is. For that you will have to pay me X.
2. This chain is old and I cant sell it the way it is, it needs to be melted and converted into something else so I will lose Y value in the process.
3. Making a new ornament out of this will lead to more loss of metal during melting and hence I will lose Z.
Then later he tells me that the gold is not "as pure" as I thought it to be. So eventually I make only 200% profit over period of around 12 years. (not to mention the feeling of getting cheated).
Scenario of diamond seems to be lot more similar to that of Gold.
Indeed, they are a scam. A trend I've observed is to create an item or have an item created with immense personal value (though not necessarily much "material value"). The most common examples of this I see are custom and hand made rings of various cheap materials with interesting and personal designs.
One day it will be possible to cheaply manufacture man-made diamonds that are 100% indistinguishable from natural diamonds.
You might think such a development would destroy De Beers, but I'm not so sure. Perhaps girls would simply switch from wanting a 'diamond ring' to wanting a 'diamond ring with dug-out-of-the-ground certificate'?
Your thought is correct: factory made diamonds will just create a new diamond category. We have seen this before in the pearl industry with the advent of "cultural" pearls. Cultural pearls have not reduced the prices of natural pearls one bit.
Anecdotally my fiancé specifically did not want an expensive ring and very much did not want a diamond. We're also trying to have the most cost effective wedding we can. We'd rather spend the money on a trip or a down payment on a house than on the wedding.
(I didn't realize someone would reply. Here's my deleted post:)
Are young couples foregoing the rest of the expensive ceremony along with avoiding the ring? Could the price of wedding and engagement rings be one cause of the declining marital rate in the US?
What happened to the price of engagement rings over the past 10 years? How well does it mirror the prices of houses in the US?
I don't know about your last three questions, but my wife and I did forgo the expense. Our entire wedding and honeymoon, including reception decorations, food, flowers (lots of flowers...), photos, dress (with alterations), and rings cost around $3000.
I don't even know how some people are capable of spending as much money as I've heard of them spending $20,000+ for a wedding? What in the world are you spending it on? It would've been easy to spend a couple thousand more, but it wasn't that hard to keep costs down. You just have to realize that it is OK to comparison shop, and you don't have to go with the high-status, first-advertised options for everything; if you look at more than just billboards and TV ads, you can still put together a really nice event for far less money.
When we went ring shopping, we decided on a budget ahead of time, and it turned out that our budget wasn't even the determining factor in which vendor we ended up buying from- it was who had the rings we liked the best. Tip, though- don't tell the salesmen that you're looking for a wedding ring; if you do, they will only show you a small, high-priced fraction of their total selection. My fiancee also decided ahead of time that she didn't want a diamond (diamonds are boring, green amethyst is much prettier), so it was very amusing when we found a genuine diamond ring on sale for only $90- much less than what we ended up spending on the rings we liked!
A wedding here in Uruguay costs upwards of U$ 20.000, mostly because it's an evening party:
- At least U$ 20/person in food and drinks
- At least U$ 2000 for a suitable locale, rented months in advance
- All the decor, music, etc. (several thousand dollars)
- Wedding dress, etc.
- Expenses (both church and civil I guess)
Depending on the newlyweds' budget and notoriety, it can go anywhere from 100 to 2000 invitees.
Spending lots of money on things of little value means you've got the money to spend. Don't underestimate how attractive this is to women.
Even if everybody knew diamonds were BS, they'd still be the premier engagement ring jewel. Nothing says "I love you" like throwing $6000 out the window like it was nothing at all.
Interesting post, which sums up as so: "Nearly every American marriage begins with a diamond because a bunch of rich white men in the 1940s convinced everyone that its size determines your self worth." - I get the correlation with rich and men, but is the race baiting language really necessary?
It's unfortunate that there are few women who would appreciate my progressive view of these, even if I would gladly pay double for a really nice vacation and a nominal ring instead (and let's face it, it's the actual decision that matters the most, anyway)
I think the author of the article is way off the mark. An engagement ring isn't any kind of a financial investment (unless you think the wedding's unlikely to happen and you want to sell the ring/diamond). It's a token of committment/love.
Great article. Great argument to save me a fortune.
If retailers only buy back diamonds at wholesale prices why isn't there a secondary market for diamonds? Wouldn't peer to peer trading of diamonds balance the market.
Articles like this are bullshit. Not in the sense that they're untrue, but in the sense it won't change a thing. Men buy diamonds because women want them. Women want them to show off to other women.
I disagree. I knew diamonds are annoying before reading the article, but I learned so much more reading it. It is possible that some woman might read this and not insist on a diamond ring with her boyfriend, and take gold or something more valuable instead. If this happens even in one case, it is worth the time the author(s) spent on the article.
Even if nothing changes as far as diamonds are concerned, it is still worth writing this article - imagine someone landing on this article and he/she hasn't heard of priceonomics before - they will read through their excellent other posts and learn a thing or two.
And lastly, look at the intense discussion at HN on this article. How many articles do that?
This is an awesome blog, consistently writing high quality articles. Thanks for writing this guys.
Nothing changes overnight, but there's already informed resistance to De Beers' marketing in a significant fraction Generation Y adults. Things will only get better. In the age of the Internet, you can't maintain a Big Lie in the long term.
My uncle Jack Jolis, a diamond dealer/consultant who has worked for forty years in every part of the globe where diamonds are mined, bought, sold and cut, written for WSJ and testified to congress on diamonds, had this comment. His words:
'Well, one man's "bullshit" is another man's "eye of the beholder" sort of thing.
It is true that of the three aspects that originally made diamonds "above the rest" and therefore desirable, i.e., their rarity, unparalleled hardness, and beauty, the first two don't really apply anymore and the third is increasingly iffy as technology marches on -- but the same could be said of other objects to which we ascribe great value, i.e., "fine" art, which began as sublime and evocative interpretation of life, divinity and transcendence, but which these days more often than not is just a hodgepodge of "Emperor has no clothes" random splotches, un-made beds and (literally) piles of shit, but to which we nevertheless still ascribe great value. So go know.
In any case, the "death" of diamonds has been predicted before, and by better writers and more thorough reporters than Mr. Dhar, here, c.f.: Edward Jay Epstein "The Rise And Fall Of Diamonds", 1982, -- and yet Cecil Rhodes' babies are still going, stronger and more lucrative than ever.
There is certainly nothing intrinsically valuable about diamonds -- but then what does have "intrinsic" value? Even gold is largely "valuable" because of a near-universal belief and agreement that it should have value, and has done so since the dawn of recorded time. If everyone in the world suddenly decided that gold (or diamonds, come to that), no longer had any value, well, that "value" would certainly disappear -- it has happened before, to other "valuable" commodities, such as tulips in the early 17th century and other evanescent enthusiasms throughout history. But some consensuses seem to be more permanent and on solid ground than others -- and I suspect that diamonds and other precious stones are more in the "gold" class than in the "tulip" and "piles of arty shit" class....
So are diamonds really "forever"? Maybe not, but probably so. They've survived the emergence of synthetics without so much as a hiccup, and they've even survived the disappearance of DeBeers as a controlling agent (DeBeers, although still an important factor, no longer has anything like any monopolistic control -- it is just one of 4 or 5 other "important players" in the business), and the diamond industry even laughed off (with my, ahem, small contribution) the "blood diamond" non-scandal, so I'm pretty confident that they (diamonds) will carry on through such iconoclastic pinpricks and nitpicks as may appear on W's "Interwebs".
So, "bullshit" diamonds well may be, but tell me -- when did being "bullshit" ever stop (or even slow down) anybody or anything, especially in these days of ascendancy of the likes of Justin Bieber and Dennis Rodman? Nevah hotchee, GI -- in fact, I'd say that bullshit is one of our great growth industries as we move heedlessly into the 21st Century, so if diamonds really are "bullshit", then this article can only constitute yet another boost for the industry.'
Especially the '"emperor has not clothes" random splotches' part ; )
There are however great differences between gold and diamonds: liquidity of the market and buy/sell price. As TFA points out you're getting scammed everytime you buy a diamond and you're getting super-scammed everytime you buy one. Not so much with gold: you buy gold at price X, you sell it 6 months later when it took 3%, you're still making a benefit (even with the margin taken by the professional vendor / buyer). With diamond if you buy one at $2000 you're lucky to be able to sell it at $600.
The other difference is can we can synthetize diamonds now. Gold not so much: the only way we know how to create synthetic gold is to start from an even rarer metal (which is hence guaranteed to be always more expensive than gold).
Unless a major discovery in physics --so important that the world as we know it would profoundly change-- we can't create gold.
If suddenly we could synthetize gold from a lower-grade metal, it means we could also synthetize silver and then copper etc. The implication in various industries would be more than major: it would be a revolution.
Now my great-grandmother gave me a nice, never mounted, one-carat diamond that I've tested and that is true: it got hidden in Europe during WWII so that the nazis wouldn't confiscate it. I love it because I know it's a real one (tested) and I know it's history. So it's "sentimental" and one day my SO shall wear it and one day my daughter... And then my daughter's daughter.
If all goes well ; )
I don't care much that it would take me anywhere from $5k to $12k to buy one. I know that if I were to sell it I wouldn't make anywhere near as that and I'd regret it anyway.
Ah, another thread full of bitter men who do not want to buy a diamond because they are "worthless."
I bought the girl a diamond because she wanted a diamond. It makes her happy. She says it makes her smile every day. That's "worthless", huh? If that is worthless then find me something that makes her so happy that isn't worthless and I would have bought that instead. But there is no such thing, for her. For some girls, yes, they do not want diamonds. (But I assure you, there is something they want that you will label as "irrational" and "worthless", too.) But many girls do, and men buy them for them not because they are stupid and irrational but because they are in love and because it will make the person they love happy. Life is too short to view every dollar spent as an investment and every purchase justifiable onto some balance sheet or long-term plan based upon prudent thinking. What do we work for, after all, than to earn the ability to do what we want with our money? And what better way to use that money than to make those we love happy?
The bottom line is diamond rings and all that nonsense will continue to be a thing as long as it makes girls happy to have one. It could be it makes them happy because it reminds them of their husband's commitment. It could be because it reminds them of the time in their lives of their engagement. It could be because it is just shiny and nice to look at. It could be because it might be the nicest thing they own and the biggest sacrifice a person ever made, just to make them happy. According to this thread, the only reason a girl wants a diamond is because she is a selfish person who wants to wave it around her friends and show she is better than them. That's a very sad perspective and shows a lack of understanding.
If you want to figure out how to get diamonds to go away you need to figure out something that will have the same effect on women that diamonds do, or you need to somehow convince millions of women to no longer feel the way they do about diamond rings and the meaning behind them. Getting up and yelling about it being a poor investment and irrational and all makes it fairly clear you do not understand why women are so obsessed with diamonds in the first place.
The only reason the focus is on diamonds is because of the high price tag, not because there is some inherent moral argument being made about the nature of purchasing things irrationally because you simply want to do something nice for someone you love. I'm sure you have plenty of things you want that you don't need, but somehow you are able to compartmentalize them because they are a) not as expensive as a diamond or b) serve some "function" beyond being a shiny rock. Good for you. But really, if you want to argue about ethics and morals in consumer choices, the price tag a person pays relative to the "intrinsic value" of the object so desired should not be a part of the equation. To me, I don't give a damn what the "intrinsic value" of a diamond is on the market, I give a damn what the "intrinsic value" of a diamond (specifically the diamond I purchased) is to the person I gave it to. And in my case you will hardly find a larger gap between price and intrinsic value (in my favor) than probably anything else I've purchased.
See, when you say you see a "thread full of bitter men", I cant help but feel you are expressing some kind of bitterness yourself. At least, I don't share your dismissive feelings towards the concept that a ring should symbolize more than monetize (yeah, strawman right back at'ya :) ). You know... when something is _really_ important, yet no argument is provided to back it up. "Makes her smile", is a positive side-effect, yet not a rational reason that can counter what is bad about diamonds. The whole notion that affection and devotion should be demonstrated through financial sacrifice (and I don't use sacrifice in the terms of "something given up or lost", but "destruction or surrender of something for the sake of [deity]") is a cultural irrationality that you seem to have a very positive look on, and good for you!
If someone looks at his/her ring, and feels negative emotion because this ring, which is meant to symbolize the "let's share a life together" between two people, is only made of plain gold, and not something which was more expensive to obtain... It's a good thing for me that I find this cultural irrationality an unattractive red flag.
I'm sure you have your own "unattractive red flags" yourself. So do I. We are human, after all. Relationships are about compromise, understanding, and doing things for the other person to make them happy that we may not understand or agree with. This is one of those things. The only reason people in this thread get so bent out of shape on this particular decision (ill speculate) is because of the amount of money involved. Other similar things do not get nearly as much scrutiny. This tells more about an obsession over money on the part of that person than it does about the girl wanting the ring. If your partner doesn't want one, great, but why does it seem fit to say on this particular thing to cast such judgement and provide such passionate explanations as to why you refuse to spend money on this, no matter what she wants?
Basically these threads boil down to money, not ethics, not morals, not character, not de beers, or any of that bullshit. It's only an issue because of a high price tag. There are millions of other issues that have thorny ethical consequences but the reason this thread is so filled with passionate arguments judging other people is because of the amount of money involved.
The best part about diamond threads are when people see fit to judge other people's relationships over it.
If you don't want to buy her a diamond, fine. But realize what an asshole you sound like when you judge other people over something as stupid as if they bought an engagement ring.
What are some cool alternatives to a diamond ring? I want to get a ring with a carbon nanotube "gem", but there doesn't seem to be a practical way to acquire that.
You can get rings cut from meteors (even two from the same meteor). There's a variety of looks depending on the type of meteor, they're rare, and they're "natural".
Everyone wants an iPHone, iPad, i-this, that, and most of them really don't have any use of it. Is that a bullshit too, I suppose? Or marketing is the bullshit?
It's true that most iPhone purchases are due to marketing, but an iPhone delivers exactly what is promised. A diamond doesn't. Diamonds are neither particularly rare, nor last forever, nor a good investment, nor a part of any organic tradition.
Its all about social status and peer pressure. Most marketing tends to revolve around this.
Of course creating a need where there isn't any works as well.
Hey swang - this is the first time I've heard of this issue. Are you getting an error code from the blog? Let me know here or email me, omar@priceonomics.com.
Maybe I'm spoiled as a nerdy (and interested in nerdy) gay guy, but I pity those in this thread saying that their fiancee wouldn't listen to reason about this. It slays me that "tradition" is so important to people that they will waste such vast amounts of money and prop up such a gross, violent industry in the face of reason.
I pity those in this thread saying that their fiancee wouldn't listen to reason about this.
Karma be damned but women as a whole are swayed more by marketing then men are. They've been sold the princess wedding, the diamond ring, the brand-name clothing, etc. It's difficult to break them of this so sometimes the fight isn't worth it.
I didn't pay for my wedding so that was my in-laws problem although it wasn't grandiose (but it could've been) and I was fairly poor when we got engaged so the two-month salary guideline was a joke.
As for diamonds, my wife loves jewelery but has grown up and realized that everyone off the street can't tell the difference between CZ and a diamond. Case in point, I bought her a very nice ring from Nordstrom that looks like it's probably an $8k+ diamond ring and that everyone else thinks is a 'rock'. But it's just a big piece of CZ, surrounded by smaller pieces of CZ. Not one person has ever questioned whether it's a diamond or at least doesn't have the balls to. If asked my wife would be honest but she's never been asked (at least around me).
> Karma be damned but women as a whole are swayed more by marketing then men are
To make a claim like this, I'd normally expect data, not a bunch of anecdotes. Men I know are highly swayed by marketing as well. They want expensive cars, tools, games, alcohol, and other toys. It is hard to reason about the degree to which each is influenced solely from the products that are marketed to them.
It is quite a stretch for me to believe that women are fundamentally more susceptible to marketing of frivolous luxuries than men. My guess is that you just don't think the things you want a frivolous.
Think of how men are marketed to and you'll see the difference.
It's not a name brand or a lifestyle, almost everything marketed to men has some sort of pragmatic function to it. Be it the big F-150 that can tow a ton, to the comfortable (yet fuel efficient!) 4-door sedan. Sport cars might be an exception for most men (although not for me). As much as you don't need it, a $2000 60" HDTV is still more functional than a purse that costs the same amount of money.
And now to the marketing for women. Victoria's Secret: you want to look as good as this. Coach: you want a purse that looks like you can afford it. Disney: every girl is a princess. DeBeers: it shows you he loves you. I can go on, but there's no practicality in any of it. It's even worse when the target of the ads are women but the stuff they are selling are for men, since women do a lot of purchasing in relationships. You see this a lot in 'high-end' stuff like watches and sunglasses.
It's not sexism if it's honest - just accept that men and women are wired differently otherwise you do a disservice to women.
"Sexism" has become a dirty word. There's nothing wrong with thinking women and men are wired differently.
There have been studies on chimpanzees showing that female chimps choose girly toys (dolls etc), and male chimps choose male toys (weapons, trucks etc) without any outside influence. Yet people act like the human species is different. They believe people only become who they are because of indoctrination into their respective gender roles.
Then when you call BS on that... you're called a sexist. Then when you say "YES I AM A SEXIST" you're called a misogynist. I don't see how treating women differently (better in many cases) leads to "hating women."
As for marketing - I think women do choose products differently than men. It's because they're wired differently. They are more likely to choose products based on sentimental or perceived social value. If you look at the majority of Meyers-Briggs personality types among women, there aren't as many INTP,INTJ or other engineering types. Even if you don't agree with Meyers-Briggs... that there exists such a strong difference between the male and female population that an INTP (my type) is 4 times as likely to be a male, it should prove there are major differences.
The end result of these differences is that you should buy the woman you want to marry a diamond. As an INTP I know it's illogical - but I can accept it since I believe women and men are wired differently. I feel sorry for the men on HN who believe otherwise and are going to argue against diamonds with their future wife. (good luck with that - unless she's an INTP)
> There's nothing wrong with thinking women and men are wired differently.
And nobody is disagreeing with you. It is sexist to say "women are more influenced by marketing" when they are not. If men and women are influenced the same, then making a statement about the difference between them is being sexist.
So, if someone can actually provide some data that shows whether or not women are more influenced than men, instead of everyone continuing to provide anecdotes (as you have), then we can either stop saying false things, or we can accept that different genders work differently.
I didn't make it clear in my comment - but yeah I don't think women are more susceptible to marketing than men. It's just that women value different things. The original poster values functional items such as cars, computers and cool gadgets. So he thinks that it must be marketing that tricks women into buying non-functional items.
The thing is... if you value how you are perceived by others, then fashion is an extremely important investment. It does serve a purpose to women (and some socially-conscious men).
There is some interesting data that shows women are buying more... just Google "percentage of purchasing decisions made by women." It's over 70% - so it wouldn't be surprising if most marketing is targeted towards women.
The end result is you should talk to your partner and find out what they want and discus it.
If I had bought my wife a diamond ring it would have showed her I really didn't know her.
Pull out whatever study you want that says men are wired X and women are wired Y - that study is based on samples and statistics. You'll find plenty of girls that like trucks and boys that like dolls. Treat the people around you like individuals who can have both male and female traits and their own unique personality.
What you are talking about is tangential to your point.
Purely for the sake of argument let's accept your premise for the moment that men are more concerned with pragmatism than women. It does NOT logically follow that men are less influenced by marketing than women.
You are pretty easily refuted by basically every beer commercial ever. Likewise the trucks you point to - show me a truck advertisement where an engineer comes out and explains exhaustively why this truck is better designed. That basically never happens, instead you get shots of the truck driving over mountains while "fk yea" rock music plays in the background and the truck is shown hauling giant weights around.
There certainly are differences in the way men and women think about things (in a general overall sense)...and I have no doubt that the WAYS in which things are marketed differ between men and women (in a general overall sense)...that doesn't mean women are somehow "more susceptible" though. The fact that advertising to men is just as common as advertising to women suggests they are about equally effective. If you want to suggest otherwise you need to provide actual evidence.
Again: would you like to provide anything other than anecdotes? These are worthless to me (and demonstrate your biases fairly obviously, see next paragraph).
I'm amused at your implied claim that men aren't advertised to in fashion, since I can barely turn on the TV or radio without hearing an ad for Men's Wearhouse. Disney absolutely sells the prince metaphor to little boys too, and the fact that they grow into men who wants princesses is a big part of why that whole thing has stuck around so long. And if you think diamond advertisements aren't at least partially to men who don't know their wives and are at a loss for what will please them besides jewelry, then you simply aren't paying attention to the imagery in these ads or the types of shows they get placed on (e.g. the god damn Superbowl).
The Men's Warehouse commercials are as I described before, they talk about looking good for a function - work but life also. This is the pragmatic men's marketing. It's not the 'expensive so it must be good' branding that is on a lot of female products.
When was the last Disney 'prince' movie? Aladdin? Lion King? Meanwhile, Disney has now deemed Mulan and Tinker Bell as a princesses, there is now an African-American princess (Princess and the Frog), they added another pretty, white princess (Rapunzel from Tangled), a Scottish princess (Brave) and Disney is adding a hispanic princess[1] (although light on the hispanic). Girls have been sold the knight in shining armor. Boy could care less about princesses they just want be an action hero.
Diamond advertisements that talk about 'investment' are for men, but there aren't many of those. It's all about 'forever', 'love', etc, which are emotional pleas to women.
And the Superbowl has A TON of women watching[2]. It's sexist to think otherwise. The NFL is openly courting women as a way to increase viewership[3].
> Think of how men are marketed to and you'll see the difference.
Keywords being "marketed to." Marketing is a perverse beast and should not really be taken as proof of anything. I mean, the DeBeers story which eventually lead to the article here is specifically about how you can create, from whole cloth, a societal tradition simply with quality marketing.
I think you assume masculine things are functional while feminine things are not but that's not entirely true. You're completely overlooking, say, cleaning product and vacuum cleaner ads directed straight at women, and that masculine marketing is just as vapid in as many ways (e.g. Monster Cables, energy drinks). While diamonds don't really "do things" in the way that a car or a TV does, there are incredibly rational social reasons for buying the former and incredibly irrational, marketing-driven reasons for purchasing the latter.
I also think it's incredibly silly to assume we can learn anything about how men and women are wired by looking at marketing. A century or so ago pink was a color for boys and blue was for girls, and at that time you could have made some assumptions about what each sex innately prefers and you would have been just as wrong.
The purchase of the TV itself is not what's being discussed here, and frankly a bit of a strawman. As useless as it may be, a lot of households consider TV an essential item, so the question of TV marketing affecting men more has to do with _which_ television you buy, as opposed to buying a TV per se. Per Nielsen, women watch significantly more TV than men anyway[1], so talking about marketing to men in the context of _whether_ to buy a TV is pointless.
As far as the _quality_ of the TV being purchased, it seems the point that GP was making (whether I agree with his larger point or not) is that the 60" TV fills its function a lot better than the 19" one which costs a tenth of the price. By contrast, as far as I know there is no correlation to "how well a purse carries items" and its price (beyond the very very low end, of course, but far from the $2000 level). GP's point was that the price difference between a 200 and 2000 dollar purse is being spent almost entirely on brand (even the appearance is the same, when you consider off-brand purses), and the difference between a 200 and 2000 dollar TV is being spent on a VERY large difference in quality as far as functionality. This distinction between "paying for brand" and "paying for functionality" is exactly the point that GP is making about marketing.
As a thought experiment, consider what would happen if Sony started selling its current flagship $2000 TV for 20 dollars, and it was widely known and permanent. Now consider what would happen if the same happened for Louis Vuitton's flagship $2000 handbag. The perceived value of the handbag would vanish almost instantly. No one wants a status symbol that's cheap. You can't destroy _real_ consumer value (vs brand/marketing value) that easily just by dropping the price.
You are saying that a TV that probably costs to make at least a portion of that $2000 is worth less than a purse that can be knocked off to look EXACTLY THE SAME but cost 2 orders of magnitude less are the same?
I won't bother arguing the value of a TV. I think there are many that can argue the value of a designer purse.
What does the cost of manufacturing have to do with an item's utility? You can get a cheap knockoff TV that looks the same as the expensive brand too... It will look the same from a distance, anyway. Just like a cheap knockoff purse.
your claim implies that if a certain product (or products related in a theme such as 'pragmatism') A is marketed towards a consumer group B, then B must naturally be inclined to desire product group A.
This leads to the assumption that innate behavioral differences between genders is directly responsible for the discrepancy seen in cultural representations of gender in marketing, media, or even language.
this assumption is not only intuitively wrong, but it is directly contradicted by decades of sociological research.
Almost all of our perceived gender differences are constructed through our use of language and perpetuation of harmful, inaccurate stereotypes[0]. This means that a gender concept such as heterogeneous masculinity is self fulfilling. It simultaneously provides a standard of behavior (men should build stuff, men should be powerful, men should make lots of money, men should 'have' a woman) and is constructed by men's behavior (I made stuff, I am powerful, I make lots of money, I 'have' a woman, therefore I 'am a man').[1]
In regards to it being intuitively wrong:
You mentioned that many items that are marketed to men have a 'pragmatic' function. I'd argue that they're not always pragmatic (you mentioned sports cars), and instead, the overarching theme of most products marketed towards men(and, often by extension, most advertisements) is power.
An immediate example that comes to my mind is toy advertisements that are targeted at children. Most toys that are marketed towards boys feature an element of construction, violence, or critical thinking, while most ads targeted towards girls feature homemaking or visual arts. I don't feel the need to provide a footnote here as the google search 'gender differences in childrens' advertisements' provides a wealth of information.
These differences in advertisements are not because children who have a feminine gender identity are bad at or naturally averse to thinking critically. The disconnect between advertisements targeted at children is a clear example of marketing agencies accomplishing gender on a large scale. This is a particularly potent example because not only does it show that there _are_ differences in the way that gender is constructed, it shows that there is actually a power differential created between the two genders!
This is not to say that the marketing agencies are evil in any way - they are simply playing into a market separation that already exists because of our current construction of gender roles. However, by 'doing gender' and continuing to perpetuate our harmful stereotypes, they are in fact doing society a great disservice.
[0] West & Zimmerman, 1987, 'Doing gender'
[1] Mumby, 1998, 'Organizing Men: Power, Discourse, and the Social Construction of Masculinity(s) in the Workplace'
Totally agree. I see so many comments on HN along the lines of "ads don't work on me". Guess what? They do. You just don't know it. That's how good they've gotten.
> women as a whole are swayed more by marketing then men are
Citation needed. Plenty of men are swayed by marketing -- for instance, you'll note that the marketing ploy in TFA is directed at men.
It's also worth noting that the commentary here is lopsided. There are comments from men saying they don't care about diamonds but their fiancee did, but you don't see a whole lot of the inverse (women saying "I don't care about diamonds") . One could easily assume that's because "women...are swayed more by marketing then men are". In reality, it's more likely due to HN's readership being predominantly male.
> women as a whole are swayed more by marketing then men are
Either you provide a scientific cite for that claim or that is a straight up sexist statement. In case you haven't heard there's a lot of stupid irrational purchasing behavior by guys too.
I thought it was an interesting statement so I looked into it a little. I personally was less curious if there was a difference in the way men and women react to a constant advertisement, but I wanted to know the % of marketing dollars spent marketing towards women vs men. I did not find those exact numbers, but stumbled onto :http://www.she-conomy.com/facts-on-women
There are a ton of crazy figures to digest on that page, again none addresses which sex is "swayed" more by a given advertisement. For example, "Women account for 85% of all consumer purchases including everything from autos to health care"; "Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth"; and "Wealthy boomer women...make 95 percent of the purchase decisions for their households".
Assuming it is true, women making 85% of consumer purchases is kind of mind blowing. This does not necessarily mean women are swayed more by marketing, but I think it is safe to say women as a whole are targeted by marketing campaigns more than men - at least after reading these numbers that is how I would market a consumer product.
You would think so, but that's not the case. Advertising to men is more expensive than advertising to women, because more marketers are competing for those slots. I can't find any broad stats on this right now, but to use a random example, Cosmo and Maxim are both major magazines catering to otherwise similar demographics (age/income). Maxim claims 9mil readers while Cosmo claims 18mil. The cost for a four-color, full-page spread is ~230k for Maxim and ~289k for Cosmo. That's 62 readers for a dollar for Cosmo, or just 39 readers for a dollar for Maxim. [maximmediakit.com, cosmomediakit.com]
If you reread the page you posted, you can see the hints of that. People talking about how older women make up a demo that "no advertiser can afford to ignore" -- that's not something an advertiser would say unprompted about 18-35 year old males, for example, because the idea of advertisers ignoring 18-35 year old males would be absurd.
85% dollar-wise, or 85% of items purchased? Because I would argue that men tend to make fewer, but more expensive purchases, eg big tv, high end stereo, etc. I would still believe that things are skewed a bit since married women tend to make more of the purchasing decisions than their husbands (from what i understand), but 85% seems awfully high to me.
Check the link, it is extremely fascinating, but this is the relevant section:
>Women account for 85% of all consumer purchases including everything from autos to health care:
91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
93 % OTC Pharmaceuticals
American women spend about $5 trillion annually…
Over half the U.S. GDP
The list must be referencing "items purchased" rather than "dollar-wise". It is by no means definitive of the answer who makes more expensive purchases, but if women are buying 9 out of every 10 new houses, 65% of new cars, and 80% of healthcare plans what big ticket items are left for men to buy to outspend women?
Now the part at the end about $5 trillion being 1/2 the US GDP, might not be an error but be more telling of when these statistics are from (US GDP currently closer to $15T). Nevertheless like in my OP, the numbers are mind blowing, consider the following:
GDP = private consumption + gross investment + government spending + (exports − imports)
Or
1/2 GDP = women spending = (private consumption - women spending) + gross investment + government spending + (exports − imports)
Yeah I think this would be a hard conclusion to jump to. There have been numerous papers on the benefits of market segmentation by gender to improve marketing effectiveness due to differences between genders.. But I don't know if any studies that can show with any confidence that one gender is more susceptible overall. It is always broken down by marketing approach (approach x effectiveness by gender). So, it is fair to call the spade a spade.
I'm not even sure how you would show this. Would you look at total spending by a gender? But that could reflect income-earning differences. Would you look at percentage spent on advertising by a industry targeting a particular gender? But advertising is an arms race which one must engage in as long as the marginal return is >0, and there are all sorts of things affecting this unrelated to gullibility. Would you look at marginal return on advertising dollar split by gender? But this ought to be ~0 for both genders regardless of effectiveness, per previous.
My sister is still mad as hell at her husband for not having spent enough for their wedding (he spent about $25k), and I've heard her once or twice complain about the ring.
I'll occasionally take shots at my sister for this (because, well, she's my sister and she loves taking shots at me too so it's fair). But my God I don't dare challenge the issue of spending extravagantly on rings/weddings with another woman (I once did, it didn't go very nicely for me).
But... overtime here's how I've come to rationalize it: symbolism is a strong emotional asset. If it helps make the girl happy, then it's worth it -- because mental happiness is worth it; because mental health is a component of your overall state. And hey, afterall, I did spend $700 on my chair, $300 on my kinesis keyboard, $800 on my LCD monitor, etc. etc.
My mother always said 'if a big wedding guaranteed happiness everyone would have one'. Then again she came from a generation where a wedding was a church and family with a reception at someone's house - not an opportunity to feed 300 of you 'closest' friends.
We've all seen plenty of insane, $50k weddings result in 3-year marriages.
A friend-of-a-friend of mine synthesized a diamond in his lab for his wife, and etched diffraction gratings on some of the lower faces to customize the frequency of reflected light (he could do arbitrary colors this way).
Not to mention that $25k is considered a completely reasonable amount to spend on a car.
There's no doubt that the wedding industry is a racket (oh, did you want your dinner guests to have forks? That'll be $3 each. Water glasses too? ...) but also there's something to be said for not cheaping out on what's ostensibly one of the most important days of your life. FWIW, we managed to pay less than many people, while getting much better food and drinks than the average wedding and a more memorable, personalized experience by foregoing traditional wedding venues and caterers and instead simply buying out one of our favorite restaurants for the evening.
Good diamonds depreciate less than say cars or stereo equipment or computers. A Tiffany's ring with GIA certs can resell for half its original purchase price. There is an active secondary market in diamonds, so if you buy a high-quality GIA certified stone used, you should be able to sell it for a similar price to what you bought it for. Most of the depreciation on a diamond happens the moment you "drive it off the lot" so a used diamond is going to retain its value much better than a used car.
The key though is having a good quality stone from a reputable cutter with full certification. Diamonds are not fungible like say gold. A low-quality diamond purchased in an expensive mass-market ring isn't going to be worth anything on resale.
I used to share in that sentiment, but then I realized a wedding isn't about me, it is about showing the people who have been there for me over the years a great time. Marriage just becomes an excuse to bring them together. What is a few bucks to show someone close to you a fantastic night at least once in your life?
My wedding was stockily expensive by my standards (low to mid five figures), but with gifts we essentially broke even and the party was priceless. I would do it again.
False dichotomy though, the chair is good for your health, the keyboard enhances productivity. The diamond on the other hand is just an outdated symbol of wealth that you flaunt around like it matters and brings nothing to the table but suffering and economic exploitation.
> I did spend $700 on my chair, $300 on my kinesis keyboard, $800 on my LCD monitor, etc. etc.
The difference is that these are all things that increase comfort and health, not only happiness. As somebody who sits at a computer all day, this has a huge impact on your back, wrists, eyes, etc.
A crappy chair can screw up someone's back, so logically, buying a good chair is justified and it gives mental happiness. Same for monitor (crappy monitor can screw one's eyes, give headaches etc).
So it is all logical.
what real use does a piece of rock (which is what a diamond is) have? How can it possibly give mental happiness?
I'm not sure I understand
My wife and I didn't have a lot of money. She wanted an engagement ring and I wanted to get her one, but we weren't especially phased by the diamond cartel. Instead we had a ring made from a large pincushion citrine and two medium-sized peridots. The ring is huge, brightly colored, totally unique and extremely eye-catching, and cost me about $600, which was almost all for the gold setting and the labor. She gets compliments on it all the time. So I think things are loosening up, at least here in the southwest.
Nobody does it "for the sake of tradition". It is a web of expectations where the cost of bucking the expectations is great enough that buckling often is the more attractive option.
It is also a well-entrenched example of costly signaling [1] in humans [2]
(For the lazy, costly signaling basically says, a costly empty gesture is a strong indicator of mate quality, because only a high-quality mate can afford to waste lots of resources on an empty gesture)
It's not much of a tradition at all. De Beers started pushing the use of diamonds on engagment rings in the early 20th century as an attempt to sell more diamonds. A tradition that the average American thinks has always existed is rather new and was artificially created by one of the most despicable companies to have existed[1]. I do credit them for creating one of the most brilliant marketing schemes of the past 200 years, but personally, I find it lamentable that they did for our society's sake.
> Before the 20th century, other types of betrothal gifts were common. Near the end of the 19th century, it was typical for the bride-to-be to receive a sewing thimble rather than an engagement ring.[1] This practice was particularly common among religious groups that shunned jewelry (plain people). Engagement rings did not become standard in the West until the end of the 19th century, and diamond rings did not become common until in the 1930s in the United States, as a result of an extensive nationwide marketing campaign by the diamond industry. The phenomenon arose even later in other countries.[1] Now, 80% of American women are offered a diamond ring to signify engagement.[1]
> The idea that a man should spend a significant fraction of his annual income for an engagement ring originated de novo from De Beers marketing materials in the early 20th century, in an effort to increase the sale of diamonds.[1] In the 1930s, they suggested that a man should spend the equivalent of one month's income in the engagement ring; later they suggested that he should spend two months' income on it.[1] In 2007, the average cost of an engagement ring in USA as reported by the industry was US$2,100.[9]
Sorry, the link to honest signaling is a bit lost on me, can you elaborate? Are you saying that people buy diamond rings because it's expected? I would hope there would be a discussion about that before going out and buying a ring. (And if not, I would consider that part of the "tradition" of: the man must propose, the man must spend a fortune on the ring, the man must surprise the woman on one knee, etc). Anyway, sorry if I'm misunderstanding you, just not 100% sure what you mean.
It never explains everything, but it provides very important context to help understand what we do. Hopefully even you would agree that we are all influenced to some degree by "bio"; thus, understanding it provides context.
I short circuited this and married a geologist. She picked out a cheap diamond ring because diamonds are still "what goes on your wedding ring" but we only spent about $200 on it.
Now, the misstep in marrying a geologist is that she owns many other rocks worth much more.
and her reasoning, "Actually gains value, good ones are not common (like diamonds are), awesome variety of colors"
Also said she likes aquamarine for actual gemstones (it's beryl, same thing as emeralds), but it's not as hard as diamond and wouldn't stand up to the daily abuse as well.
She also said she'd enjoy an uncut diamond mounted in a ring, but that's probably purely the geologist in her speaking.
It irks me a little bit that the issue is painted as one of "reason" versus lack thereof. There is a rationality in adhering to social convention.
My wife is a diamond nerd, as well as one of the most rational people you'll ever meet, and she'd explain it this way: the diamond is a test that serves various useful purposes from the perspective of the woman:
1) It demonstrates the man's ability to provide;
2) It demonstrates the man's willingness to forgo the other things he could buy with the money for a gift for her that does not directly benefit him in any way; and
3) It demonstrates to the woman's peers her husband's social standing.
An important thing to remember is that women take on a huge opportunity cost in getting married and having kids. My wife and I just had our first baby. Pregnancy and childbirth is a barbaric process and a woman will never be quite the same after. Taking care of an infant is tiring, stressful, boring, and thankless--and no matter how enlightened the husband is and how willing he is to help out, because of the baby's hard-wired inclinations the buck will always stop with the wife. Finally, if the woman is educated and has a career, that career will be permanently compromised by virtue of getting married and having kids. With all this in the background, it is evident that the social convention of the ring conveys valuable information to a woman considering getting married and bearing these costs. Re: 1, all else being equal a man that can provide more is more valuable than a man that can provide less. Re: 2, all else being equal a man that is willing to forgo things for himself is better than a man who is not; Re: 3, all else being equal a woman's social life will be positively affected in a tangible way by marring a man of higher social standing than of a lower one. It is totally rational for a woman to ask: "I'm willing to give up all this, what are you willing to do?" The ring is just a way to demonstrate this commitment in a way that is universally understood and spares everyone the awkward conversation of laying all the chips on the table.
Now, these elements are less important in 2013 than they were in say 1813. But at the same time to an extent they are not diminished in importance, but rather culture has shifted to downplay the uncomfortable truths at the root of these elements. For example, we like to downplay how much women really give up by being the child-bearers. But for an educated woman, if having kids cuts the probability of attaining a high position on her career by half,[1] the choice to have kids could mean millions of dollars in lost income over a lifetime. It's totally rational for a woman thinking of making such a compromise to demand from her potential husband a gesture showing that he is willing and able to take the other half of the bargain. But all this is something that we don't say in polite company, because we have fully bought into the mythologies about marriage that are in vogue at the moment: that it's just about "love" and all that matters is a mate that makes you "happy" and that it's an arrangement that is costless to enter into and exit out of.
There is, of course, nothing inherent about diamonds that makes them the only option for this kind of signaling. Indeed, in other cultures a cash gift is the norm instead. But the value of a signal is in its standardization, so to speak, and it just so happens that the diamond is the standard signal in western culture.
[1] Less than 20% of women never have kids, but about half of very high achieving women (executives, etc) never have kids.
1) It demonstrates the man's ability to provide; 2) It
demonstrates the man's willingness to forgo the other
things he could buy with the money for a gift for her
that does not directly benefit him in any way; and 3)
It demonstrates to the woman's peers her husband's
social standing.
To play devil's advocate here: If you substitute 'ring' with 'a $3k donation to redcross' you could still potentially qualify all of those 3 conditions. The pertinent question is: why spend a large amount on a rock with possible associations of slave labor that is of absolutely zero functional value when you can ... well, spend the amount on anything else of value, and indeed still meet those 3 qualifications.
It doesn't qualify (3), which is a very important one.
I've got a daughter. She's only 4 months old, but I've had occasion to think a bit about this. I would not want her to marry someone who wasn't willing to give her a ring? Why? Reasons (1) and (2) I mentioned, sure, but also reason (3). It is the mark of a sensible man that he cares what other people think about him. People who buck social conventions sometimes become trend-setters and are incredibly successful for it, but more often just make life harder on themselves and the people that depend on them. Do I want my daughter to be with a man that is willing to create headwinds for himself out of foolish principles and refusal to conform? All else being equal, no (although I don't have any illusions about how much of it is up to me!)
> It is the mark of a sensible man that he cares what other people think about him.
A sensible man only cares what other people think about him when it is to his benefit to do so. A foolish man cares what other people think about him all of the time.
> People who buck social conventions sometimes become trend-setters and are incredibly successful for it, but more often just make life harder on themselves and the people that depend on them.
In my experience, people who believe in marking the checkboxes of life have an awfully hard time discerning the difference between falling off the beaten path, and taking a shortcut.
> Do I want my daughter to be with a man that is willing to create headwinds for himself out of foolish principles and refusal to conform? All else being equal, no
It seems exceptionally foolish for you to rely on abstractions and proxy signaling (eg, buying a diamond) to discern the attributes of the person your daughter would be considering marrying. One would hope that the evidence for those attributes ought to be entirely apparent to her before that point.
Therein lies the best career advice I could possibly dispense: just DO things. Chase after the things that interest you and make you happy. Stop acting like you have a set path, because you don't. No one does. You shouldn't be trying to check off the boxes of life; they aren't real and they were created by other people, not you. There is no explicit path I'm following, and I'm not walking in anyone else's footsteps. I'm making it up as I go. - Charlie Hoehn
Yes. It's really important to be selective in what you choose to oppose, but just because you're opposing certain social norms doesn't automatically mean you're invalid. They deserve objective analysis.
My wife and I have been married 4 years now and gone primarily without rings. No negative consequences so far, and I'm definitely glad I didn't dedicate 20%+ of my income to a valueless trinket. We have objects that signify our relationship, but they're cheap or free, and imbued primarily with sentimental value only. This is, in my estimation, much better than propping up the diamond myth and cartel.
Exactly. It's like Valentines day. I ignore it, my girlfriend ignores it. Why should I need some marketing guy to tell me when to tell my girlfriend I love her, that should be happening anyway. To me conforming just tells me you're just a sucker in these kinds of instances.
> I would not want her to marry someone who wasn't willing to give her a ring
That seems like a really shallow and material evaluator of the character of a human being.
> People who buck social conventions sometimes become trend-setters and are incredibly successful for it, but more often just make life harder on themselves and the people that depend on them
Well thank God that Jackie Robinson, Marie Curie, or Barack Obama didn't believe this. Sometimes being different from the rest of the crowd and following your passions is more worthwhile rather than striving to "fit in" by purchasing status-enhancers.
You're preaching exactly the nonsense DeBeer's wants you to preach; they've got you hook, line, and sinker. None of those things require wasting money on a stupid worthless rock. You've shut down thinking.
Right, so that's a conveniently pragmatic approach to the issue.
Most of us nerds are fighting the idea of diamonds signifying social standing. The practice, and culture of giving expensive rings is objectively wacky. You're right that in your social circle taking an odd position will cost you your reputation, but consider that in the past many morally reprehensible practices were the norm and being an odd one out would cost you your reputation. If you operate on a framework so rigidly tied to social standing you might make pretty wacky decisions down the line. Ultimately, decisions made on this framework may not always be the wisest decisions.
That is so fucking sad. Aren't there literally hundreds of traits more important in a husband than buying a ring?
Tell me this statement is satire: "Do I want my daughter to be with a man that is willing to create headwinds for himself out of foolish principles and refusal to conform? All else being equal, no"
Your logic is technically sound, and I'm not faulting you for thinking that way, but for me personally that's an unfortunately regressive way of looking at the world. I'm unsure where the idea that being principled requires being foolish comes from, but I myself would care more about the character of my daughter's husband (and incidentally, the assumed father of my grandchildren). I'm not even sure what one would be trying to optimize for with this line of thinking. Couldn't this same concept lead to: "I'd prefer a man who knows exactly how much to cheat and steal and hurt others, as long as he makes sure the direct cost to him is less than his benefit"?* Is that really a man you'd like to see raising your grandkids?
*Just to clarify, to avoid making this seem like a strawman: I'm creating a deliberately extreme example that to me seems like the logical extension of optimizing for "success" (or minimizing headwinds) at the expense of character (personified in your example by someone who's principled as opposed to a follow-the-herd type person). The purpose of this is to highlight the fact that this is someone you're accepting into your family, and the importance of that becomes particularly clear when you consider that the man he is will in large part shape the men and women you're grandchildren are.
"but I myself would care more about the character of my daughter's husband "
Parent commenter is interested in someone who thinks the way he does. There is nothing wrong with that and there are probably more parents from my experience who wants someone who hold their views then are willing to accept someone with different views.
I'm laughing because we were arguing back and forth in this thread, and your description of the type of man you want you daughter never to marry matches me exactly.
I hope you get your wish! Children often find a way to push our buttons, however.
So you want a mindless drone for your daughter. What a shame. I'll bet you also want them to do exactly as government says and "conform" as they walk him, her and their kids into more senseless wars.
Blind conformity is one of the most dangerous behaviors a society could exhibit.
Caring about what other people think of you leads to things like joining the KKK, stockpiling guns and killing six million Jews. It's religious think.
See, me, for my daughter, I'd be proud if she married someone who suggested they take the $30,000 he would have spent on a dumb diamond ring and try their hand at starting a business. Even from failure they would grow and learn.
There is no learning from in buying a diamond ring. It does not prepare you for life in any imaginable way. It does not prepare you for economic difficulties, medical problems or to develop a good sense on financial matters. It's just plain dumb.
"It is the mark of a sensible man that he cares what other people think about him."
Agree with you (and my daughter is much much older).
I would be totally wary of a man that decided in lieu of buying a ring for my daughter to make a donation to a charity. The ring is a gift for the woman. In the event of a divorce the woman typically gets to keep the ring it's an asset and does have value despite all the drivel of the OP and everyone else here is saying. Owning 100% of something that is only worth 50% of what someone else paid for it is still more than 0 (what you get with a charity donation at least monetarily).
I would say it's the mark of a sensible man who understands how to be aware, influence, and the effect of what other people think of him, but does not actually care.
Someone who actually cares what someone thinks of him based on whether he bought an overpriced hunk of carbon is what sensible call a "deuschebag."
Maybe the Red Cross can start making some sort of low-cost jewelry (perhaps similar to those yellow rubber wristbands?) that, while cheap in material cost, signify that the wearer donated a very large sum of money to the organization (or someone did so in their name).
It might as _well_ be fake, just like the value of the diamond she procures.
After all, it's just a matter of her social standing, not the importance of the relationship and a marriage between two human people. I hesitate to use the word soul, but maybe here it applies.
Diamonds are _so dehumanizing_ and this thread would have me thoroughly depressed if so many people weren't arguing against DeBeers.
> People who buck social conventions sometimes become trend-setters and are incredibly successful for it, but more often just make life harder on themselves and the people that depend on them.
That's a pretty loaded way of putting it. It comes across as saying that the only two options are being an incredibly successful trendsetter or making things difficult for themselves and dependents. Yes, you could argue that technically it's not saying these are the only options, but it sure strongly suggests they are.
I think that dichotomy is ridiculous - as if the two ends of the spectrum are the only two possible outcomes. If you put it that way of course it seems like a bad thing to buck social conventions.
> Do I want my daughter to be with a man that is willing to create headwinds for himself out of foolish principles and refusal to conform?
I don't think your comment gives an argument for why those principles are supposedly foolish.
.
You are of course free to say and do as you please. Such freedom of views also applies to others, and IMO the attitude expressed in your comment is a small-minded one.
If suitability of the partner is determined by the giving or not giving a ring (instead of knowing the partner) it is better so stay away from the marriage altogather.
That may sound like a nice idea, but it's a expression about your principles where she has deal with all of the consequences. The ring is for her, she will be the one who has to explain this decision to everyone who asks about the ring (read: absolutely everyone in her life). Many of these people will have diamond wedding rings, so now she has to explain this decision in a way to doesn't offend them. No offense, but she may prefer to spend that time gushing about how excited she is about her upcoming marriage and how awesome her fiancé is.
The ring does have functional value, but for her and not for you. Part of the point is that is doesn't directly benefit you at all.
"that is of absolutely zero functional value when you can"
So what's the functional value of entertainment then? It makes you feel good. A diamond makes a woman feel good. It's that simple. Doesn't matter why. It's for her. Not up to a man to judge the value anymore then you want a woman deciding the value of why you might spend you money on whatever makes you feel good.
It doesn't matter why, even if the "why" has been specifically conditioned into the both of you just so that the person selling the diamond makes a profit? That seems a bit... I don't know... tragic.
(To be clear, though, I'm a nerdy gay like the parent commenter, and I can't fathom a situation where either my boyfriend or I would ever want the other one to buy a diamond for any reason, so there's probably some component of the dynamics here that I don't fully grasp.)
Honestly, I find the notion of "man as provider" to be perverse, but if I buy into your worldview for a moment...
1) Your wife can measure how much you can provide just as well by having you actually provide valuable things. Like a house.
2) Your wife can measure your unselfishness by having you buy something that is actually valuable to her but useless to you. Like daycations with her friends. There's no sense in buying something which is valuable to neither party.
3) The need to demonstrate your social standing to other people is the result of low self-esteem. Maybe your wife needs therapy, not a diamond.
> Honestly, I find the notion of "man as provider" to be perverse, but if I buy into your worldview for a moment...
Why? It is, to this day, even in the U.S., the dominant arrangement between men and women, especially in the context of relationships that result in children.
> The need to demonstrate your social standing to other people is the result of low self-esteem.
That are very pragmatic reasons to invest in signals of social standing. It minimizes the cultural friction between yourself and the people who can help you get ahead, who are overwhelmingly people of high social standing themselves.
Because I advocate relationships where contributions are granulated and distributed according to participant interest, not participant gender. Monolithic roles like "provider" (and the concomitant role of "consumer/sex object") of are inherently coercive. Because they're monolithic and tied to gender. I think that kind of coercion is perverse.
> That are very pragmatic reasons to invest in signals of social standing
I don't think those signals are meaningfully connected to anything real, they're just signals of standing. They are power begetting power, and I think willfully engaging that system is perverse.
> Because I advocate relationships where contributions are granulated and distributed according to participant interest, not participant gender.
Okay how do you distribute child-bearing according to participant interest? How do you distribute child-rearing according to participant interest, bearing in mind that an infant just wants to suck on a breast and doesn't care about your views on gender roles.
> Okay how do you distribute child-bearing according to participant interest?
Adoption.
> How do you distribute child-rearing according to participant interest, bearing in mind that an infant just wants to suck on a breast and doesn't care about your views on gender roles.
There are some limits to what can be shared. I advocate going right up to that line. A woman who wants to raise a baby at some point has to make tough choices about formula, breast pumping, bonding, and her other priorities in life. There is a qualitative difference between the handful of hard limits imposed by biology, and the many limits imposed by compulsory monolithic gender roles.
The IQ of children is highly correlated with the IQ of parents. Adoption is not, for educated couples, an alternative to having their own children.
> A woman who wants to raise a baby at some point has to make tough choices about formula, breast pumping, bonding, and her other priorities in life.
You can make things as equal as possible, but no more. My wife and I have almost identical educational backgrounds. We accepted very similar jobs out of school (she will technically be making more money than me considering benefits). We had our baby her last year of school so she wouldn't have to take maternity leave, with the negative stigma associated with that. I'm taking a couple of years off from working at a large law firm so I can work a 9-5 with a judge and take more baby responsibilities and allow her to focus on her career. We're trying extremely hard to make things as equitable as possible between the two of us.
But at the end of the day if my wife had suffered a complication in child birth (it is still the most dangerous thing most people do), it would have fallen to me to provide for her and the child. I was not the one who had to take that bodily risk, therefore I assumed by default the "provider" role, or at least had to be fully prepared to assume that role. Therefore, it was totally rational for her to have been concerned, pre-marriage, about my ability to do so.
So childbirth is extremely dangerous but adopting a kid already out there looking for a home isn't an option for an educated couple...you'd rather your wife risk her health.
Adoption is a great option for many couples, educated or not. I didn't say otherwise. What I said was that it's not a fully equivalent to having your own kids. Not worse, but not equivalent. If you're educated, high-IQ tiger parents and want to raise highly successful children, statistically you're better off having your own kids than adopting. This is not to say that adopted kids can't be successful or anything like that. But IQ is heritable, and the simple fact is that there aren't a lot of high IQ couples giving their kids up for adoption.
>If you're educated, high-IQ tiger parents and want to raise highly successful children, statistically you're better off having your own kids than adopting
This is the most depressing thing I read in this whole thread. The idea that one should view raising "highly successful" children as some kind of outcome they can control or influence through "high IQ tigerness" and cold economic analysis is humorous and sad all at once. Coupled with encouragement to not buck a pointless social tradition because it may make (shallow, deplorable) people judge you as less worthy and thus may negatively impact your future prospects of becoming more like them seems like a rather sad way to live life, but I guess we all have our own goals. The fact that after thousands of years our species is still mesmerized by shiny rocks we dug out of the ground is also odd to me, but apparently not others.
It's always amusing to see the two parallel readerships of HN collide. I love a good fireworks display.
Like BBC radio 4 has a leftie, public-services-union-member audience and a rightwing traditionalist audience who are largely unaware of each other, HN has an ivy league educated randian-hero readership and a more old-school, "just give me an ounce of weed and a hex editor and I'm happy forever" readership, and both is convinced the other is intruding on their community.
> The IQ of children is highly correlated with the IQ of parents
There is plenty of research to suggest that socio-economic (SES) status is the driving factor behind IQ, not genetics. An adopted child's IQ will tend to be higher if adopting parents have high SES
Ignoring whether that's true or relevant to family planning, I never said you can divide up roles randomly without ever making tradeoffs. Just that it's coercive to adhere slavishly to distributions of labor which are 1) monolithic and 2) bound to gender.
> That are very pragmatic reasons to invest in signals of social standing. It minimizes the cultural friction between yourself and the people who can help you get ahead, who are overwhelmingly people of high social standing themselves.
Translation: I have shitty friends and assume everyone else does too.
A diamond ring is a signal that is _always_ showing, unlike something like a house. It's a signal to the world that displays someone's wealth, commitment, etc.
This doesn't make it right, but there are numerous human psychology reasons why this tradition endures and so many people take part in it. Writing off people who want or provide a diamond ring as mentally ill (as many people in this thread seem to be doing) is silly.
Absolute nonsense. Therapy is very useful to many people who are not mentally ill. I would venture to say that most people who see therapists are not mentally ill. If you think "mental illness" when somebody says "therapist", you probably need to do some reevaluation.
Out of genuine interest (it's hard to convey tone via comments sometimes), can you expand on this comment a bit?
What do you consider mental illness to be? And what is therapy in your view?
The term 'mentally ill' in my view has been stigmatized quite a bit, and being 'unwell' mentally does not mean you are crazy, but that you have issues you feel you need to deal with. Isn't that the point of seeing a therapist?
Reasons that you could see a thearapist, that would not traditionally be considered mental illness in casual conversation, can include: coping with occupational stress, coping with grief, preparing for anticipated grief, coming to terms with mortality, (often for children) learning what mortality is, coping with changes in lifestyle (including divorce, marriage, birth of a child, birth of a special needs child, inability to have a child, moves to unfamiliar locations, moves to unfamiliar cultures, loss of religion, loss of a job, release from prison, release from the service), (as mentioned by erikpukinskis) feelings of inadequacy or low self-esteem, ...
Just about anything people may have talked to priests about in the past they can now talk to therapists about.
Now, if you want to define mental illness such that it covers all of these things, and all the other reasons to see a therapist, that is fine. Words are just what you make of them; you can, of course, define them as you see fit.
However, if you redefine mental illness in such a way then I can see really no justification for using the negative connotations that mental illness normally holds to facilitate mock outrage ("Writing off people who want or provide a diamond ring as mentally ill (as many people in this thread seem to be doing) is silly.") Instead of criticizing erikpukinskis for "writing off those people as mentally ill", perhaps you should instead explain why you do not agree with his suggestion that low self-esteem could be a factor.
Man this thread is killing me. Apparently I need to start wearing my salary and Mint.com balance on a name-sticker on my shirt to attract more mates. And then when I get one, make them wear a sticker indicating that they are mine, because without that, surely they would just be scooped up by the next person looking to own another person.
Welcome to the "brutal truth" of applying economic theory and armchair psychology to human interaction. I sometimes hypothesise that the people peddling these notions do it because they really do see life as an economic system and consequently, no arguing with them would change their opinion, because they're obviously right. Meaning, I wonder if this is a simple case of "I expect others to experience things the same way I experience them". However, I can't imagine someone really thinking that way. But that's maybe because I don't.
We're a society of monkeys that use social convention as a fluid device for mediating social interaction. We are a species where, thus far, the burdens of motherhood are associated with a single gender. We are a species that derives deep satisfaction from reproducing (from hard-wired hormonal responses), and have structured our society so that it would collapse without the assurance of continued generations of future humans. These things are true whether or not you would prefer an alternative world in which they weren't. Relevant to HN: at the end of the day Facebook stock is worth a lot less, and VC funding dries up if it becomes apparent that the 16-25 demographic is one of monotonically decreasing size...
We are a species where, thus far, the burdens of
motherhood are associated with a single gender
I agree with you here. I don't know why the HN crowd is refusing to see this point... an infant in its early months really needs the mother.
But I disagree on the point that the role of motherhood inextricably falls down on a woman's turf for the years to come. As a male I can say that I would be happy to be a stay-at-home-dad after the infant is of a certain age -- and I have met many women who're okay with this idea (of the man staying at home while the woman makes money).
> But I disagree on the point that the role of motherhood inextricably falls down on a woman's turf for the years to come.
As a practical matter, the latter follows the former, almost inexorably. Between the negative stigma of being pregnant at work to the negative stigma of taking maternity leave, to the negative stigma of having to be there for your young child when it is still in the "I need my mommy" stage (which lasts into the first couple of years), by the time the father can assume a fully co-equal role in parenting the woman has already substantially compromised her career and it becomes rational, in a perverse way, for her to be the one to undertake further compromises.
However I wonder if many of the stigmas you mention are ingrained into society only by the persisting culture, and so one should not fear challenging them? There are many single-dads that do a wonderful job of raising kids alone as a single parent (admittedly I don't know any who started taking care of the kids below the age of 2 -- and I do accept that even 2 years is a hell of a long time).
I think there is a lot culture can do to help make the distribution of child-rearing responsibilities more equitable. But who wants to risk their career progression to challenge the culture?
Rayiner some of your other posts are showing up as dead. I suspect this may have something to do with your other posts receiving negative points (HN algo tripped up by that probably).
I'd recommend dropping a small note to info@ycombinator.com telling them to do something about this.
Just because you can provide some flimsy after-the-fact-rationalizations* doesn't mean that it's reasonable.
That's ok though, desires/hobbies/cultural practices/etc are generally not based in reason.
/* For example, it's very doubtful that today you would gain any real insight into a persons ability to "provide" from them giving you a diamond...in fact it's more likely to deceive you (they could purchase on credit, buy a stolen/fake one, etc). You'd learn much more about that from simply dating/courting them - knowing about their spending/saving habits, profession, etc.
1) It demonstrates the man's ability to provide useless expensive things rather than their willingness to prepare for tough financial times (which are more common at this early stage in family life).
2) See: 1)
3) It demonstrates to the woman's peers that she is shallow enough to respect social standing over more admirable (and important) qualities, unless they're just as shallow.
But all this is something that we don't say in polite company, because we have fully bought into the mythologies about marriage that are in vogue at the moment: that it's just about "love" and all that matters is a mate that makes you "happy" and that it's an arrangement that is costless to enter into and exit out of.
What you so casually disregard as "mythologies of marriage" is the result of striving for equality. A hundred years ago, marriage was indeed just another economic transaction. The suitor paid the father of the girl, who was happy to have her off his hands, being of no use in succeeding him to lead the family business.
We have not yet reached equality, so alimony is still law and being pregnant a career ender. Hence we still need the economic signaling provided by diamonds.
Indeed, it is arguably more of a concern for women who are more educated and thus more "equal" in relationships with men. A worry among my ambitious female friends is getting stuck in a relationship where they are both the primary caregiver children and the primary breadwinner. And it's not an idle concern. Society pushes the role of primary caregiver on women. I'm father of the year when people find out I take the night feedings, but my wife gets nothing but criticism for not breast feeding, for the kid not being sufficiently bundled up, for the kids bottle not being capped while in the stroller cup holder (this happened today).
Damn people. Our one was off warm milk very early, weened herself at 3 months old, and hates hats. Try telling old biddies that she isn't cold, hates hates and prefers cold milk. Keep on keeping on.
Edit: And that reads like I'm competing with you. I'm not, because that just as bad. Remembering the loud comments and idiocy of strangers makes me a touch wild.
Sure, but there are different ways of signaling such things. If someone is so tradition-bound they themselves don't value the relationship itself higher than some specific traditional signaling method then that's typically a strong indicator of their lack of commitment to the relationship.
tl;dr if a woman will only love you / stay with you when you buy them expensive things they don't actually love you.
It's easy to say that but that's not how human nature works.
When you buy things for other people, it is generally a positive for your relationship with them. In general, they are happier and think better of you. Getting upset about it and saying they don't 'really love you' is not true and not super helpful.
Human nature is very hard to change, no matter how intelligent / introspective we become. Do you never buy your significant other dinner, a night out, or gifts of any kind?
Infidelity is also human nature. Is that also just to be expected in a relationship?
If someone isn't willing to compromise in the face of reason (e.g. "we can't afford an expensive wedding or a ring", or "I'm concerned about supporting conflict in Africa and supporting the diamond cartel") then I'd say the relationship is probably not strong enough to last.
But it's not as clear cut that this is a 'negative' aspect of human nature, and I would strongly argue that infidelity is NOT necessarily human nature, at least not as fundamentally as gift giving / signaling.
And you're moving the argument here - previously we were talking about buying an expensive ring, not supporting armed conflict or purchasing something you can't afford.
Given the state of the economy and the average savings rate in the US the "typical" diamond engagement ring is simply not affordable for many people. More so, the idea that acquiring a diamond through the De Beers cartel does not at worst indirectly support conflict in sub-saharan Africa and at best help prop up brutal dictatorships is just extraordinarily naive.
Human nature only talks about the average, I know a few people that dislike expencive gifts as it makes them feel obligations that they dislike. Gift giving is a vary cultural activity which makes it seem a lot more innate than it is because most people you interact with share the same bias.
Absolutely. I'm not saying it applies to everyone, in fact I'm completely on your side - disagreeing with (and demonizing) giving a diamond because it's not how you operate is silly.
"1) It demonstrates the man's ability to provide;"
I can do that by buying houses. Diamonds are only a good indicator of frivolity with cash.
"2) It demonstrates the man's willingness to forgo the other things he could buy with the money for a gift for her that does not directly benefit him in any way;"
It demonstrates a lack of sense on the part of both parties.
"3) It demonstrates to the woman's peers her husband's social standing."
Not if you start to look at it as a huge waste of cash it doesn't.
--edit-- to expand on that last point; if diamonds started to be viewed as a pointless and vulgar excess, like shiny rims or a full set of gold teeth, then it could demonstrate a lack of social standing. They only currently demonstrate a positive social message because of convention. Why not change convention?
I wanted to bring up rims and teeth to head off the obvious criticism that something expensive (the diamond) is worn to demonstrate exactly that you don't have to think about money - many other things purchased for this reason are sneered at by most people.
This is a "longstanding tradition" that was invented out of whole cloth in the 1930's and 1940's, by a series of De Beers advertising campaigns involving product placement with the Kardashian analogues of that era, culminating in the "A Diamond Is Forever" radio ads. Shaming America's male and female populace into buying into their cartel, the 'customary price' they recommended for diamond rings to demonstrate love rose continuously, not only in absolute terms, but as a share of personal income. It's an arms race with both zero objective value to anyone, and significant negative externalities.
1,2, & 3 can be accomplished by lots of gifts that aren't diamond rings. Why waste the "gesture" on a diamond ring, that if the husband leaves (divorce, death, whatever), isn't worth even close to what was paid for it.
Wouldn't it make more sense for her husband to take that money, and purchase a bond (or security, or something else that's guaranteed to raise in value) and put it in her name, and her name only?
Have you ever been pregnant or had a child? It's 9 months of misery punctuated by 12 hours of stress and agony, relieved only by the epidural. That's followed by weeks of pain and bleeding, and major bodily changes of various degrees of permanence (stretched out abdominal muscles, stretched out hips). Oh, and post-partum depression. And that's if you're lucky. Childbirth can last way longer than 12 hours, it can involve vaginal tearing that requires reconstructive surgery (not uncommon), and is ultimately the most life-threatening and risky thing your average person will ever do.
Yeah, it's "magical" and whatnot, but my wife would rather be water-boarded than be pregnant again.
My wife really enjoyed the experience. We had a home birth. No epidural. Two kids.
It is a life changing experience for both wife and husband. It's part of life. Life isn't a video game. It's not a synthetic experience. Some people may prefer to be a brain in a jar hooked to some wires but then where would they put the diamond ring? :-)
My wife is a zealot in the anti home birth holy war so I'm going to just express my happiness that yours found it enjoyable and slowly walk away from the keyboard.
yeah, usually there are provoking stories on both side. I work in a radiology department that has a strong obstetric focus, and obviously that leads to a particular view. I hope her reasons don't have too much trauma behind them, but suspect they do.
This is a poor statement I feel. How is it more dangerous? You drive once, and have a baby once, one for once the giving birth is vastly more dangerous.
Historical average death rate for the mother alone would approach 10%, and in 3rd world countries, it is still over 1%. For driving the death rate is something like 20 per 100,000, or as a better measure, something number of tens or hundreds of millions of KM of driving per death.
"We" spend on average three months worth of salary. Around £5k I guess. Certainly not enough for a house, but a good amount of money to put towards your first family home when you get married. Houses need furniture and all that fancy stuff. :)
Not necessarily a tenth, but most people here don't buy houses outright. It would be a significant investment towards a down payment or month' of mortgage payments.
The silly/sad/stupid thing is when you put it in context of a ring+marriage ceremony. The same way many college students are starting out life with debt, they often go and add 25-30K of extra debt between an expensive, value-less ring and a wedding ceremony.
I'm sorry but those reasons are absurd. That is actually more abhorrent than anything I was imagining. I need to prove my ownership of my woman and have to buy her expensive things to prove my worth? shudder. I feel gross.
This is bullshit. There was never any bargain. Women have kids because women want to have kids. It's not because men are pressuring them into having kids and giving everything else up against their will. Women will split up with men who don't want to have kids. I've seen it happen. Women will get baby hunger around age 35 and jump on the nearest guy, to marry him in order to use him a sperm receptacle to get pregnant with. Again, I've seen it happen.
The husband doesn't owe the wife anything just because she wanted kids or because pregnancy is painful. If she wants kids, she has to be ready to pay the price without whinging about it. If you had said the husband owes it to the wife to put aside thousands of dollars for the child's education, that might have made sense, but implying that he owes her a stupid gem because she can't be giving birth and at work in the office at the same time is just wrong.
Eh, it's not that unusual. It is rational and well-accepted that men also pick suitable women for mates by whether or not they have child-bearing hips and are good cooks.
Excusing childish behavior by calling it rational doesn't make it less childish. Relationships or hook-ups might _start_ on factors like that, but they don't survive if that's what constitutes the substance of it.
And if the _symbol_ of your supposedly permanent commitment is a diamond, that says something very cynical about that marriage.
I'm sure there are good marriages with diamond rings involved. I'm pretty sure those marriages aren't successful because of that, but rather in spite of it.
If you want to buy some sparkly jewelry to signify engagement I highly recommend moissanite. It looks better than Diamond because it is double refractive. Also, no one will be able to tell a difference. 3 times I've taken my wife's rings to jewelery stores to have it cleaned or have a small stone replaced and every time I have to tell the Jeweler that it is moissanite. If you do tell people it is moissanite be prepared to hear "Didn't you want a 'real' stone?' or " It looks dirty " especially from Jewelers.
What do gay people do (in general) for things like this? The most I've seen (with male-male couples) is gold wedding rings; I'm not sure about female couples.
Well they might opt for something simple and classy, or perhaps something a little more ostentatious depending on their personality. But one thing is for sure, gay people getting married have much bigger balls than all these heteroconformist "men" that would buy an expensive rock they don't even want for a woman they clearly pedestal.
I don't really know. Something symbolic would be nice, but in my mind it would be like a tungsten carbide ring with my partner's name in binary or something. Economical, long-lasting... but I'm not sure. That's a bridge quite a ways away for me.
The lack of social traditions and traditional obligations seems daunting at first but it's kind of fun to be unencumbered (especially when I read reynir's replies and go white-faced from the ridiculous sexist pressure put on men and women to be macho and feminine still today).
I remember reading an article about a guy who stole a lot of money, then used it to buy diamonds. He got caught. The people he stole from thought "oh, not too bad then. We'll just sell the diamonds to recoup the money." But apparently no diamond vendors would buy them at anywhere near the price the thief did because diamonds are already marked up so much.
Diamonds that are man-made[1] are stronger (fewer imperfections) than those that are mined from the earth. Because of this, industrial diamonds tend to be man-made. (for reference, industrial diamonds when cutting hard materials, such as metals).
While working on these diamonds, GE decided to start investigating making consumer level diamonds that could be sold for jewelry. They were able to produce diamonds that would have excelled when compared to natural diamonds (when it comes to the 4 Cs). One of the fun things was they could add various gases to the manufacturing process to create diamonds of various colors. There is still a decent cost associated with producing diamonds this way, so they probably would have still been expensive, but not at the levels that De Beers was charging at the time.
At this point GE started to look into what would happen if they would have actually gone down this line, selling consumer-level diamonds. After a little investigation, the GE lawyers and upper-management decided to kill off the idea as it would not have been worth the hassle. De Beers started a small campaign that was discrediting man-made diamonds, and it would have gotten a lot worse if GE even tried to enter the market. GE decided it was not worth the hassle, and killed the consumer-level diamond project.
De Beers has created an artificial market and they are doing what they can to prevent anyone else from entering their market. Most companies don't want to deal going up against them, so they just leave De Beers to run around gouging consumers.
[1] http://en.wikipedia.org/wiki/Synthetic_diamond#High_pressure...