Last week I was in a sales training course where the trainer explained 'leitmotifs' of buyers, one being 'status', his example being 'a guy driving a Porsche and wearing a Rolex'. Of course there was one guy there with a Porsche and a Rolex who then found it necessary to defend his choices as being objective, rational, etc. (He didn't need to, but I guess it's hard not feeling being put on the spot in a situation like that). Still it was funny seeing him squirm while being hit over the head with all sorts of variations of your argument. (not that I disapprove of status symbols or some such thing, I'd buy them if I could afford them I guess :) )
Last week I was in a sales training course where the trainer explained 'leitmotifs' of buyers, one being 'status', his example being 'a guy driving a Porsche and wearing a Rolex'. Of course there was one guy there with a Porsche and a Rolex who then found it necessary to defend his choices as being objective, rational, etc. (He didn't need to, but I guess it's hard not feeling being put on the spot in a situation like that). Still it was funny seeing him squirm while being hit over the head with all sorts of variations of your argument. (not that I disapprove of status symbols or some such thing, I'd buy them if I could afford them I guess :) )