I see them as the other side of the coin. Comic books are targeted towards men and sexualize women, romance novels are targeted towards women and sexualize men. Sex sells.
With respect to books, there are vast selections that mainly target men to balance out the romance book genre. With respect to comics, the selection targeting women is much smaller. It's not at all the same.
Or alternately, "comics for women", just like "video games for women" and a thousand other products that just take something dull and derivative, slap a coat of pink paint on it and call it "done" aren't bought by women because they're smart enough to recognize crap, even when it's meant for them.
The author isn't asking for "Comics for women", he's asking for "Comics that aren't repellant to women".
Any why shouldn't comic books (and other media) be the battle some of us pick? Why do they need to not change? Why are you assuming that one cannot try to change comic books and also fight against things you've decided are more important?
I've been reading comic books since the 70s, and have spent north of five figures on them, and I can tell you this is a battle that absolutely needs to be fought. Mainstream superhero comic book culture is a cancer.