Or alternately, "comics for women", just like "video games for women" and a thousand other products that just take something dull and derivative, slap a coat of pink paint on it and call it "done" aren't bought by women because they're smart enough to recognize crap, even when it's meant for them.
The author isn't asking for "Comics for women", he's asking for "Comics that aren't repellant to women".
Any why shouldn't comic books (and other media) be the battle some of us pick? Why do they need to not change? Why are you assuming that one cannot try to change comic books and also fight against things you've decided are more important?
I've been reading comic books since the 70s, and have spent north of five figures on them, and I can tell you this is a battle that absolutely needs to be fought. Mainstream superhero comic book culture is a cancer.
Am I supposed to believe that women love stories told with words, but are incapable of appreciating stories told with pictures?