Allen Carr helped me - rather his book. Cold Turkey. No withdrawal symptoms, urges - nothing. It just made smoking seem so illogical (basically we smoke to feel "normal" again, as we are trying to fix nicotine withdrawal). The book did not use health scare tactics, hypnosis, or any of that. I highly recommend his book to anyone who wants to quit.
Couldn't find the book, do you have an ISBN or link for it? Would love to gift it to someone I know who loves to read but equally loves to smoke and would like to stop.