Honestly apple does not need those specific logos. They just need to label their cables in the first place. They could use their own trademark(s). They are big enough that tons of people trust them and will take an apple with 100W and 40G written on it at face value. Then tons of people who don't trust Apple will scrutinize their offerings heavily.
Apple only sell 1 USB-C cable officially though, and it's listed as being charge-only- I know we all see Apple cables around, but at least they only have 1 and if it differs its marked; for example they also sell a "Thunderbolt" cable, but it's marked.
