Sounds interesting. I'm not seeing who the customer would be? How would you charge for it? (Feel free to email me if you want to discuss offline in more detail)
The customer is a company, Acme, that manufactures a "widget" for power plants.
Imagine there's another company, let's call it Texas State Power Construction (TSPC), that needs a new widget to replace the old one in the plant. The engineer at the TSPC plant sends a request to the procurement manager asking for a new widget. The procurement manager then searches his or her (more often her) Supplier database for registered companies that make widgets. Procurement manager doesn't contact Acme because Acme never registered with TSPC. Acme loses out on this business opportunity.
Suppliers get in the db by registering on the enterprise-y, most likely Java, "Supplier Registration" portal linked to on the website.
Registration is a pain in the neck mostly because it's boring and nobody wants to do it. I would love to do it for every power company in the USA, but it's boring. I guess I could try to hire an employee to do it for me at $15 an hour but I would rather just pay for results.
(My company is an "Acme". We make a "widget". We would LOVE to be in the database of every "TSPC" and get more sales inquiries.
I spend $500/month on adwords and get maybe 2 leads, and they're of dubious quality. $250/lead sound too high? The last trade show I went to cost $1600 in expenses alone and I generated only two good leads. That's $800/lead.)
I have experience of doing that but for the water engineering industry. I'd assume there was some similarities in the processes. Would you be interested in a trial to see what value this generates for you?