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Zenefits and zenpayroll have easy to spot ads running on google right now.

Most startup's spend an enormous amount on marketing to get any traction. I'm sure there is more examples like Slack that did not use much marketing, but they are very rare.

If you build a startup and hope to iterate your way into being viral, this is bad planning in my opinion, no matter how awesome what your building is. Unfortunately, one that I had to learn the hard way.



If you build a startup and hope to iterate your way into being viral

It's a great way to alert a much bigger competitor of an emerging market so they can eat your lunch, though.




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