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the analytics that concerns me is in fact 3rd-party surveillance.

I once attended a talk by three mobile analytics vendors; what they were promoting were _free_ SDKs that would enable me to log how my users actually used my iOS App - what screens they visited, what buttons they tapped and so on.

I thought that was quite cool and could see how it would enable me to design a better app.

What led to my increasingly growing concern is that their SDK is provided absolutely free of charge to mobile app developers, and that their service is backed by an entire data center.

Not just a box but thousands of machines. That costs a lot of money to equip to operate and to staff.

Given that the SDK is free to developers, someone has to be paying for all that data.

Our disconnect here is that you are in the position - on the web - of a mobile developer who wants to know what buttons get tapped.

My concern is that your use of analytics enables someone else, someone unknown to me, to purchase my behavioral profile.



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