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Isn't that the entire point of AdBlock's default allowing of non-intrusive ads? People like to rant about them "selling out," but IMO it's a reasonable approach to allow decent sites to make a living, is a good monetization strategy, and they seem to have reasonable and global requirements for what constitutes a "non-intrusive" ad. (i.e.: It's not just a case of "pay us enough to blast loud popup videos in the user's face.")


"Allowing non-intrusive ads" seems like a fine goal to help users and advertisers alike. If a community of users maintained the whitelist, it would be a non-issue.

The fact that the list is managed privately and that whether a company pays them influences whether they're blocked does muddy the waters quite a bit.

https://adblockplus.org/acceptable-ads-agreements#payment

Not all ad blockers do this. Eg: https://getadblock.com/ doesn't (disclosure: creator is a friend of mine and I once worked a bit on the product). uBlock also doesn't do this: https://www.ublock.org/

And I'm sure there are others.


This is precisely why I run adblock plus is non-intrusive ad only mode.




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