Its definitely true ads are highly effective and one must admit highly effective on oneself as well. Look at Microsofts recent resurgence, their marketing budget has begun to rival that of Samsung and anecdotally I see their ads everywhere. However ads are not the end all. There are many deciding factors why someone buys a product outside of purely ads, but again ads are a very strong driving force. I don't think internet ads are nearly as effective at 'mind-influencing'(not being sarcastic) as the traditional mediums. I actually click on ads frequently on the web, because I see a product that might interest me. For example, I see an ad for Linode and it presents me a compelling price point so I go and investigate it. hmm I am not entirely sure what I set out to say in this response, but I don't think the point that ads are what keeps people poor is very accurate. I believe a lack of access to resources particularly relating to education and opportunity are what keep poor people poor.
In my world, Microsoft started to turn hate into, "I will take a second look at what you are offering--maybe--if I'm in a good mood." Their advertising is still just noise, and a huge waste of money in my world.
I started to turn when they offerd some products for free.(I still don't use the products they offered, but it was a nice gesture.) The best Ad I heard was on here. A guy commented, 'I like my Surface. I use it to take notes in class.' I started to think about the possibilities this devise could offer over Apple's products.
I still have some healing to do though--I was in Costco today and looked at a Surface, but just pushed one key and walked away. Do a few more acts of kindness Microsoft, and get that Surface price as low as possible; I will seriously think about giving you money again or at least push a few more keys. I don't think I will ever pay for your OS though--just on principle. As to ads, I think Microsoft is wasting money. Manufacture good hardware, and keep giving away software--people will notice.
You have barely used their hardware, but you believe it to be good hardware. Seems like effective ads to me. Have you actually used the device? Its kb is terrible and its touchpad is a joke. MS natives ads have dominated news feeds for the last few months. A/ws these points are meaningless. Just observing trends.
MS paid amd gave a ton of Surfaces to the NFL to use on TV... They were used as iPad stands for the first week , until MS clarified the contract requirements.