Could we replace the LinkBait title with a more informative description like "LinkedIn's Reid Hoffman on the biggest employer lie: the company is like a family".
We replaced it with a phrase from the first sentence.
First paragraphs often contain a more accurate and neutral description of what an article is about. It's as if, having baited you in with the title, they immediately start walking it back.
In publishing, it's the editors who compose the titles, not the writers. This is why the writer's lede is so frequently a more reliable point of entry to the story.
