Netflix, Amazon Instant (both Prime and the store), Steam, GoG, etc., are all slippery services. If they have a particular piece of content available, it's easier to consume it on their services than it is to pirate. That's really what Hollywood needs to focus on.
Amazon instant has damn near everything. Hollywood does provide it. They just can't compete with free.
PC game piracy proves this. Games on steam get pirated in large numbers even when the pirate copy is harder to download, install and use. And often it has reduced functionality.