> If GROWS became popular, it would also be 'sloganized', branded and ruined.
Claiming a trademark is a threat of legal action against those hijacking the name to sell things in the same domain using the name without permission, which could be a potent way to prevent people from marketing things that are exactly the opposite from it calls for using its name the way it happened with Agile.
> People would go to one-day intensive GROWS courses, get certified and then just do waterfall anyway
Only if the owners of the trademark license GROWS certifications; if they are serious about preventing hijacking, they'll tightly control how the trademark is used and only use it on material (books, videos, potentially courses) consistent with the the intent of the system, and not for certification of people.
Claiming a trademark is a threat of legal action against those hijacking the name to sell things in the same domain using the name without permission, which could be a potent way to prevent people from marketing things that are exactly the opposite from it calls for using its name the way it happened with Agile.
> People would go to one-day intensive GROWS courses, get certified and then just do waterfall anyway
Only if the owners of the trademark license GROWS certifications; if they are serious about preventing hijacking, they'll tightly control how the trademark is used and only use it on material (books, videos, potentially courses) consistent with the the intent of the system, and not for certification of people.