This terrible article is actually a great example of a submarine. Note the mention of a completely irrelevant "security" company halfway down, and then a link to their blog post.
In any case, it's terrible because it takes testing criteria under extreme conditions (don't store your SSDs at 55C) and then fearmongers this as the norm.
It's a reference to a PG essay where he talks about how PR agencies often give press releases and news stories that are little more than hidden adverts by reporting selective truths: http://www.paulgraham.com/submarine.html
In any case, it's terrible because it takes testing criteria under extreme conditions (don't store your SSDs at 55C) and then fearmongers this as the norm.