There's a nice Veritasium episode wherein he asks people on the street where a tree's mass comes from: https://www.youtube.com/watch?v=2KZb2_vcNTg (This isn't just one of those "let's laugh at how dumb people on the street are" videos; it's done explicitly as a learning exercise. His PhD looked at how addressing misconceptions and going from there to correct explanations works much better than simply providing explanations: https://www.youtube.com/watch?v=RQaW2bFieo8 )
I thought of it upon seeing the first chart in the BMJ article.)