Don't underestimate the users. They might use different words, but their comments and ratings will tell the story of web/hybrid suffering. Unfortunately web is not meant for apps, but for interactive documents.
Don't overestimate users either. It's very easy to build for other geeks rather than the General public. Netflix apps are almost all built using web technologies and it doesn't seem to bother most users. I think there's been an overemphasis on pixel perfect UI and on UX in general but people don't want nice UI's, they want useful apps.
For Netflix, the interface can only get in the way. People are there to watch movies and that's basically it. You can't "nail" the interface like you can with applications you interact with more.
It feels like there is a bias against web based apps in general because I usually have a bad experience with them or stop using an application when I get annoyed with the user experience. I'm sure it's possible to create a good user experience with a non-native toolkit. It just seems like the people that really give a damn go native in order to offer a better experience.
