sometimes I like to imagine what I think would have lead reporters/journalists to investigate what they do. For this one I imagine the reporter was like walking around the offices trying not to make it look like she's worried about the deadline she she needs to have another article in before. At some point she realizes the parent company also owns myspace, does some small amount of research and just writes this in one night and turns it in. Kinda like what a lot of people do with their essays in school.