This. The ongoing arms race between advertisers and adblockers damage content delivery, which is why I'm hoping for a solution which can replace ads in the near future. Maybe Google Contributor is onto something.

I would recommend trying the Reader view in Safari (I'm sure there's similar functionality in other browsers) to read articles without clutter. Works like a charm.

Reader is especially killer in mobile. A huge percentage of sites are incredible horrible on mobile-- and it isn't even the ads as much as all of the sharing, pull quotes and modals. Why the heck do people have modals for mobile? The insanity of it.