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Docker wants to be the leader in the market for containerized deployments, right? This is largely a competition for mind-share and users. How you act in a matters. Messaging matters. If Docker wants to be perceived as the leader in containers, then they should act like it.

PR isn't just standing in front of a microphone and saying what you're working on or how awesome you are. It's how you act in public, how you treat customers and competitors. You want to be authentic, but you don't have to share everything about how you feel to the public. Similarly, overly managed responses can be just as bad. There are good and bad ways to make an argument. Sometimes, it doesn't matter if you're right or not, if the way you make your argument turns people off, you are going to lose.

I think that the whole Docker/Rocket thing was vastly blown out of proportion, and wasn't the big deal that they made it out to be. Let's see who can make the best solution. But it is a mistake to think that this was a technical issue - it wasn't. The way that the situation was handled clouded what could have been a technical discussion of the merits or need for Rocket. At the same time, don't think that the best technical solution always wins.



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