I had a client approach me to advertise on facebook. A year ago when I used them they were not as effective compared to Adwords and other options. But offlate I do see better ads and well placed, so was wondering if anyone can educate me on the status.
Please share any learnings/ opinion about your marketing campaigns and effectiveness on facebook?
Compared to AdSense, Facebook had 2X the percentage of users who signed up for a free account. However, it had only half as many goal conversions, where the goal was simply using a free application. Kind of weird. I probably need to buy some more ads and rerun the campaigns before I make any conclusive judgments though. Costs were similar between the two.
If I do PPC in the future, I'll probably do about 30% Facebook, 70% Adsense unless the conversion rates change dramatically.