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> I'm reminded that Apple started its move into mobile devices with the iPod (established against a popular yet muddled market of MP3 players) with the brilliant low-friction addition of the iPod Touch (for a tiny bit more get the browser, email, etc), which then led to merely slapping a cell phone module on & creating a plus-sized version.

Huh? The iPod had been popular for years before the introduction of the iPod Touch. The touch also came out after the iPhone. One of the reasons for the success of the iPhone was that the iPod had proved to consumers that apple could make good consumer devices, and that many had music and movie collections locked into the apple ecosystem.



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