Wouldn't it be more like after 2 cups they only get served in half-cup increments? I agree with the sentiment. Unlimited with throttles isn't truly "unlimited", but "unlimited*". That said, the FTC complaint seems to take issue with that AT&T did not "adequately disclose to its customers" this information. And there, I take some issue with this. AT&T did actually explain that. Maybe some consumers didn't understand that because of the lack of an asterisk. I guess this will be interesting to see just how important an asterisk can be.
Maybe the FTC should just crack down on all footnoted disclaimers.
"Access some websites with your AT&T phone while in AT&T service areas." doesn't have the same punch as "Unlimited Internet Everywhere", but at least it is more or less true.
Yeah, you're right that the grandfathered consumers are a special case. It would be like having truly unlimited coffee refills then all of a sudden being told you're getting half-cup intervals.
Aren't they the only case here? AT&T hasn't offered unlimited data plans for quite a while. They basically only had them for the original iPhone introduction, and got rid of them seemingly as soon as they could.