Actually Facebook tends to be quite responsive. They have a general press Email address that goes to something like ten PR people, so it isn't unusual to get a response within ten minutes (or at least a note saying that someone is looking into the issue).
The Facebook/TechCrunch litmus test of feature design:
- come up with crazy ass feature
- implement in the minimal possible way
- enable feature for techcrunch network only
- see if they write about it
- check comments on techcrunch
- response bad -> yank feature, nobody the wiser, response positive -> implement feature by pulling an all nighter.
I figure that pulling a TechCrunch will go down in to history as 'getting an online publication to write something terribly wrong to teach them a lesson about journalism and fact checking'.
Let's see how long it takes before someone else pulls a stunt like this on TC.