When it first launched, Reddit's founders used software to fake a large number of users to make it look like the site was more populated than it really was. I really don't see how someone doing this with their own posts is any better or worse. Does it really matter if the content is good?
Reddit doing it, although some would argue unethical, was meant to make reddit even usable. It was one of those sites where it takes a critical mass to become usable, and without that critical mass it would be very challenging to actually get it. So they faked it until they had it - and it worked very well.
Someone doing it on their own only serves to benefit them - and their karma count. The goal isn't to benefit the larger community or make the site more usable - it only is to boost their ego.
> Does it really matter if the content is good?
Unidan had a lot of very good content, I cannot argue with that. However he also had a lot of really shitty content that under anyone else would have been downvoted to hell. Unfortunately his user page was taken down so I can't provide examples. But the problem is, that this bad content pushed other people's content out of view.
