Important rule of ecommerce order conversions - never require an account signup / login before getting to the checkout screen from cart. And allow guest checkout. I'd take a guess you are hemorrhaging sales because of this
rwhitman thanks for the tip! I don't require the login / signup until the user checkout. You can view all listings, add to cart, view cart, etc. It's only when you click checkout that you are required to login.
Can you let me know how you reached the required login page so I can fixe that?
Yea exactly as you described - add to cart etc, then click checkout it asks for signup. Don't make people sign up to buy something, allow them to check out as a guest and then ask them to create an account after the transaction. Requiring authentication before the purchase is made is a huge abandonment trigger
