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Awesome tool! This assumes a somewhat constant expense so it doesn't apply as much to SaaS companies with inside sales model etc.

Hope someone makes a version that applies to SaaS companies where expenses usually increase almost linearly with growth at least initially(until the recurring revenue begins to come in).

At my start-up, a typical new sales rep makes back his monthly salary from month two on-wards costing us marginal amount initially. In year two is when we make the real money(off renewals; with no commission to pay). If you are wondering why we can't scale infinitely, scaling ad reps is a different beast the adwords - though at time, it certainly feels like a machine similar to adwords :)



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