Why? Because I already can do this, and I haven't. The internet is full of survival gear/food packages, and I haven't bought any of them. Therefore, the odds of me doing it with your company is about zero. I suspect this holds true for most people; if so, what is your acquisition cost for a customer?
And then I wonder about your margins. You are selling 180 meals for $200, which means your food price must be somewhere around 50 cents/meal for this to be viable to you (and I think I'm being generous; I suspect the price has to be lower - see acquisition costs above). How are you providing all those calories for so little money? Your website offers to harvest my email, not inform me, so I am admittedly in the dark here.
Do I just throw the food away at the end of the year? What is the food - is it something I'd want to eat? Is this not a problem I can solve by going to Costco and buying a bunch of boxes of pasta and tinned tuna? These are the questions that run through my brain.
In a real disaster, my problem is going to be potable water.
Why? Because I already can do this, and I haven't. The internet is full of survival gear/food packages, and I haven't bought any of them. Therefore, the odds of me doing it with your company is about zero. I suspect this holds true for most people; if so, what is your acquisition cost for a customer?
And then I wonder about your margins. You are selling 180 meals for $200, which means your food price must be somewhere around 50 cents/meal for this to be viable to you (and I think I'm being generous; I suspect the price has to be lower - see acquisition costs above). How are you providing all those calories for so little money? Your website offers to harvest my email, not inform me, so I am admittedly in the dark here.
Do I just throw the food away at the end of the year? What is the food - is it something I'd want to eat? Is this not a problem I can solve by going to Costco and buying a bunch of boxes of pasta and tinned tuna? These are the questions that run through my brain.
In a real disaster, my problem is going to be potable water.