Agreed. My wife had to upgrade her dropbox plan recently to the $41.60/mo 500GB plan. I had to really weigh the pros and cons of switching. In the end, I decided the costs of me having to provide "technical support" to my wife was worth the roughly $30/mo in the short term over Google Drive (and now OneDrive), but figured we would start trying to convert her over the next year or so.
Dropbox is in a really tough spot, because if they even cut their prices in half (which would still be significantly more expensive than OneDrive), their revenue would drop tremendously right before an IPO. My guess is that the primary options are to stay the course, go public ASAP, hope you don't get bled too much from Google/Microsoft and try to find more reasons for people to pay a premium for Dropbox, or to sell to Apple, which is the only big player without a meaningful competitor.
>or to sell to Apple, which is the only big player without a meaningful competitor.
iCloud Drive?[1]. The Apple buying Dropbox ship has sailed. Steve Jobs tried to buy them and Dropbox said no. Turns out it was a good choice on their part, but there is pretty much no chance of it happening now.
Dropbox is in a really tough spot, because if they even cut their prices in half (which would still be significantly more expensive than OneDrive), their revenue would drop tremendously right before an IPO. My guess is that the primary options are to stay the course, go public ASAP, hope you don't get bled too much from Google/Microsoft and try to find more reasons for people to pay a premium for Dropbox, or to sell to Apple, which is the only big player without a meaningful competitor.