As a developer I have realized people often take so much for granted. For example, roads. You drive on them everyday and don't even think about it. For most people they are a given...almost a natural part of the world. But, someone decided where to put that road. They engineered the grade. They decided the specifications. Then crews came and worked building the road. The only time they are noticed is when the annoyances of road repair or closures occur. Otherwise, it's just like the sun coming up the morning. An accepted given. I think for most people the internet and associated applications have become the same thing.

So how much of our "reality" do key figures like Vignelli actually create? Something to think about.