It's hard to see how it ever could. How do you know which is the best doctor or hospital? You don't. You can't. You could if you had an education in medicine and had worked at all the hospitals but obviously that doesn't happen. Besides, patients often don't have time for window-shopping.
How do you know which is the best doctor or hospital?
That isn't really the problem we're trying to solve. As a patient, I'd like to receive adequate health care. I don't imagine that my health is somehow more important than that of every other patient in the nation. That isn't to say I wouldn't like more information about health care providers, but maybe I can't be trusted with that...