Not only did it make it impossible for me to figure out what those graphs were supposed to show, it made it hard for me to read the paragraphs directly before & after because the giant vine image was so distracting.

The whole article is way too long. He makes the same points over and over again... and then he doesn't even know what happened to Metafilter.

Sounds like almost every SEO blog I've ever read.

He's trying to avoid a 'thin content' penalty :)

I almost stopped reading after the terrible stock images at the top.