True but in business that is still a model. The idea in business is to make money. Just like in sports the idea is to win the game. Which is not the same as saying "at all possible costs" but nothing really inherently wrong with playing the game this way. Imo of course.

For all the stories that you read about business success you never know what happens behind the scenes. But you also don't know about those that played, say, a fairer game, didn't make it (a lot of money that is) and that you've never heard of either.

I agree it's a business model. Unfortunately I don't think many of the startup participants are aware they are the product.