1. anyone who wants to use a site has to create an account with a fb "anonymous" login. there would be no more "free" access" because then you can start to tie free user behavior to actual conversion.
2. Once the user wants to pay, this is tied to giving more information--at least name and email address.
Will be interesting to see the details, because tying free behavior to conversion is a holy grail for marketers.
1. anyone who wants to use a site has to create an account with a fb "anonymous" login. there would be no more "free" access" because then you can start to tie free user behavior to actual conversion.
2. Once the user wants to pay, this is tied to giving more information--at least name and email address.
Will be interesting to see the details, because tying free behavior to conversion is a holy grail for marketers.