Political views are about allocating scarce resources when confronted with unlimited wants and needs. The act of paying to deny a group of people basic rights that all other groups enjoy is an act of discrimination. Now, a company is a corporate entity that has a brand identity, which it continuously communicates to its audience and the message that Mozilla's sends out is in total contradiction to Brendan Eich's actions.
When the message the Ceo sends out grabs more attention and is detrimental to the corporate identity of a company, then it is time to part ways, as this will manifest into a huge consumer base loss. Why? Because consumers align themselves even stronger with corporations that push charity, tolerance and freedom as their main identity like Tom's shoes. The biggest sin a company can do in a highly competitive market is to alienate their most vocal consumer base, where they no longer see their principles reflected in the company's identity. Mozilla is now bigger than Brendan Eich.
When the message the Ceo sends out grabs more attention and is detrimental to the corporate identity of a company, then it is time to part ways, as this will manifest into a huge consumer base loss. Why? Because consumers align themselves even stronger with corporations that push charity, tolerance and freedom as their main identity like Tom's shoes. The biggest sin a company can do in a highly competitive market is to alienate their most vocal consumer base, where they no longer see their principles reflected in the company's identity. Mozilla is now bigger than Brendan Eich.