The tool looks great and everything was really well done, but who is the customer for this?
It seemed like it was for non-designers but when I open the editor I get a blank canvas and I have absolutely no idea where to start to make a professional looking animation. Seems like I would still need to hire a visual designer/graphic artist who would most likely use the tools they are already familiar with.
yeah, you are right. we will be adding lots of stuff to make it much easier for non-designer, libraries of ready to use artwork, characters, clips, sounds, effects etc.
IMO, this is key — although I'm biased, because I'm asking you to cater to me. However, I think I'm not alone: someone a little tech-savvy, but neither a true developer or designer. I think there are lots of people like me who have been forced to wear many hats at work and dabble in many technologies without a ton of expertise, so the ability to quickly meet a small need (in this case, an HTML5 animation) without tons of training or money is enormously valuable.
It seemed like it was for non-designers but when I open the editor I get a blank canvas and I have absolutely no idea where to start to make a professional looking animation. Seems like I would still need to hire a visual designer/graphic artist who would most likely use the tools they are already familiar with.