I bought mine as a single-person business, and verification was indeed a huge hassle. However, I purchased it through a reseller (KSoftware: http://codesigning.ksoftware.net/ ) who acted as support and escalated issues with Comodo on my behalf. They also have a free Windows app that makes code signing easier, though I think I still use the X2Net Code Signing tool in my build chain.
If you want a reason to be wary of Comodo, there's the Comodo security breach incident to consider: http://www.infoworld.com/t/authentication/weaknesses-in-ssl-...