cold called - I hired interns and commission based workers to call people they thought would buy our product. I didn't have to worry about selling it to the customers, I just had to figure out how to sell it to our sales reps. Cold calling worked great, just got tired of the bS that came along with it.
Can you elaborate what you meant by the "bs that came along with it"? Was it mostly setting up the system (getting the right folks, script, etc.) that was hard?
Really interested to hear your experience (and the "pain points") as I know someone who is trying to write a book about this and he's always on the lookout for folks with different perspectives.
