I am watching the reactions of non-technical people after they hear how this latest Net Non-Neutrality development affects them. Some are saying "Google, Apple, and the other big guys will step in for us". Others reply that when gas prices jumped to $3 everyone cried out and legislators started shuffling, yet we are now paying $4 and being thankful. Unless the outcry gets bigger this is going to pass through the cracks.

Do any of the big tech companies really have an interest in stopping this development? They could afford to buy themselves an "unrestricted by cap" deal with internet distributors and suffocate every other potential competitor?