Even with two technical co-founders (we're both developers), we're still following this strategy with Lambda (http://getlambda.com). With the exception of our homepage (which is a Jekyll site), we haven't written any code and don't have any immediate plans to start coding either. We've been able to bring in >100k in sales in one month and expect to be able clear over a million next year.
We've discussed some ideas we could start developing, but in each case, we've always been able to come up with a quicker/cheaper way to test the relevant concept without development work. Sticking to a "no code" strategy has been a good way to focus our efforts on activities that actually matter. We both like to code and would probably be happier spending a week hacking instead of taking sales calls, but the latter is more important to our company right now.
Just because you can write code doesn't mean you have to.
Looks like a good business and if you are able to bring in that many sales it looks like an excellent business.
How do you find your consultants and your customers?
I'd guess:
consultants: hackathons, personal network,
customers: personal network, conferences
That's right for the customers side: it's a lot of personal networking and referrals.
For consultants, we've had a lot of resonance with various social media channels. It's really nothing fancy or surprising, just making a consistent effort to engage with various communities (like HN) has been fantastic.
We've discussed some ideas we could start developing, but in each case, we've always been able to come up with a quicker/cheaper way to test the relevant concept without development work. Sticking to a "no code" strategy has been a good way to focus our efforts on activities that actually matter. We both like to code and would probably be happier spending a week hacking instead of taking sales calls, but the latter is more important to our company right now.
Just because you can write code doesn't mean you have to.