This is much better than the other FDA story today where the FDA declared walnuts a medicine because a manufacture made the factual statement "Omega-3 Fatty Acids found in walnuts have been shown to have health benefits."
This actually makes sense. They're using marketing terminology to be say "walnuts will do this, prevent this, and help you out with this".
If you want to market your product like a drug, you should go through the regular inspection to make sure all your claims are satisfied, just like any other drug.
No, it doesn't make sense. The consequence is that no food marketing can make (even truthful and not-misleading) claims about the healthiness of the product. Carrots are healthier than Twinkies? Not unless they're a medicine.
http://www.fda.gov/iceci/enforcementactions/warningletters/u...