There's some text missing:
"Its immediately verifiable"... AND "normally linked to your real life name, full address, age, and social security number".
That's the scary part.
Not even mentioning that the phone number reputation score won't really just be a phone number score. it's going your human score - just like your CC Credit score but worse. Scary much? Welcome to the future. Just as bad as predicted.
The data's not scary, what's scary is how people use it. Credit scores are designed to quantify the risk of loaning someone money. If you use them for anything else (like screening job applicants), you're going to get bad results.
At that point, you might as well go back to measuring the distance between facial features.
Well data is data its never going to be scary. Even a picture of chucky is just a bunch of bytes :P
We'll more facial recognition scariness soon enough. Right now its mostly just used for security cameras all around big cities, drones and in some databases at facebook and google.
That's the scary part.
Not even mentioning that the phone number reputation score won't really just be a phone number score. it's going your human score - just like your CC Credit score but worse. Scary much? Welcome to the future. Just as bad as predicted.