Minor quibble: I think stakeholders is a fairly important word, albeit overused.

I have company X. I want to describe something that matters to the founders, the shareholders, the employees, and the clients. All of these people are stakeholders. In the greater sense, stakeholders refers to the people affected by what you're doing, and isn't that what we're all doing every day?

Ask yourself: What am I doing today, and for whom? Everyone is a stakeholder in something.

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