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So, I'm still not sold on this idea, mostly because this is a huge problem and you're going to have to hit every link in the chain: the sellers of new bikes, the consumers of new bikes, the sellers of used bikes, the consumers of used (or stolen) bikes, the police...

If this idea has a hope of working, it will be because they were able to get a critical mass of people on board. This will require travel, face time, salesmanship, etc. Point #2 seems not unreasonable to me.



What infinitesimal proportion of bike shops do you think a team of eight can cover with less than $50,000 of funding, to achieve said 'critical mass'?

Versus, say, manufacturer outreach, Facebook and Google advertising, event sponsorship, magazine ads?


We're already doing all the above (except magazine ads, which we're working on).




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