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doublerebel
on Sept 3, 2013
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Kindle MatchBook
Free or discounted ebooks to replace past paper purchases -- with the name Matchbook it rings a bit too Fahrenheit 451.
Was there not a less creepy name available?
dankoss
on Sept 3, 2013
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Matchbook = matching your physical book purchases with e-books.
heartbreak
on Sept 3, 2013
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The Kindle and Kindle Fire didn't ring that bell already?
HPLovecraft
on Sept 3, 2013
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how about "I sing the Novel Electric"?
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Was there not a less creepy name available?