A lot of folks are posting bars with similar or better macro-nutrients, but in doing so are missing the point of these bars: their primary market is the paleo crowd. All the ingredients are natural and the list is short, basic, and acceptable to a paleo diet: almonds, dates, coconut, honey, crickets, cacao, vanilla, and sea salt. Compared with the ingredients list for a MetRX bar[1] posted elsewhere in this thread, it's an obvious choice for a follower of the "paleo lifestyle", even if the macros are comparable.
Even the Quest bars, which definitely have better macros than these bars, are pretty good for someone doing a ketogenic diet, but not acceptable for a paleo diet due to the use of peanuts, milk, chocolate, and sucralose.
There are other companies selling into the already hilarious "paleo" bar market. Paleo bars. Paleo bars. Surely I can't be only one who finds that odd. Paleo bars.
Because it has no firm unifying scientific principle, but instead relies on a collection of anthropological and archaeological observations taken out of context, coupled with a vague dislike for modernity, the paleo movement is busily splintering into dozens of mutually little hostile paleo-er-than-thou factions.
Everything in a paleo bar, whatever it's made of, includes Scary Chemical Names. Many of them have been (gasp!) processed!
Even the Quest bars, which definitely have better macros than these bars, are pretty good for someone doing a ketogenic diet, but not acceptable for a paleo diet due to the use of peanuts, milk, chocolate, and sucralose.
[1] Metamyosyn® VPP Protein Blend (Whey Protein Isolate, Milk Protein Concentrate, Casein, Calcium Caseinate, Hydrolyzed Whey Protein Isolate, Egg White, L-Glutamine), Maltitol Syrup, Soy Protein Isolate, Fractionated Palm Kernel Oil, Cocoa (processed with alkali), Maltitol, Glycerin, Fructose, Invert Sugar, Natural Flavor, Water, High Oleic Sunflower Oil, Corn Syrup, Fructooligosaccharides, Polydextrose, Tapioca Starch, Vitamin and Mineral Blend (Calcium Carbonate, Calcium Phosphate, Potassium Lactate, Magnesium Oxide, Ascorbic Acid, Ferric Orthophosphate, d-Alpha Tocopherol Acetate, Niacinamide, Zinc Oxide, Copper Gluconate, d-Calcium Pantothenate, Vitamin A Palmitate, Pyridoxine Hydrochloride, Riboflavin, Thiamin Mononitrate, Folic Acid, Biotin, Potassium Iodide, Cyanocobalamin), Unsweetened Chocolate, Cellulose, Enzyme Modified Soy Protein, Salt, Soy Lecithin, Pectin, Sugar, Sucralose, Soybean Oil, Maltodextrin, Carrageenan.