I'm interested in the author's perspective, but this piece seemed to end quite abruptly and failed to go into much detail about what the author believes happened to eBay. He states "In a futile effort to compete with Amazon and Google, eBay leadership essentially stripped whatever remaining fun existed out of its marketplace." - does anybody know what changes were made to remove the 'fun' out of the marketplace?
His general reasoning (eBay's success was due to it being used as an entertainment product more than a purely commerce-driven product) was fresh enough to me, and got me thinking enough, that I didn't mind reading what was just a quick editorial instead of an academic paper on the subject.