"Taste first", they said. Protein, no matter what the source, unfortunately doesn't taste great, so I guess their workaround is to not use much protein...
In my experience, at least on the low-sugar side, it tastes good once you get used to it. Eat a low-sugar diet for a few weeks and not only does it start to taste fine, but if you eat something with lots of added sugar, it tastes sickeningly sweet.
What's the problem with protein/fat bars? Rancidity? There are fats (possibly not those found next to meat) which can be more shelf-stable; I wonder if you could use those fats, protein, and chemicals extracted from the tasty fat to have the right stability, taste, and nutrition profile. But that would be "evil food science" so people wouldn't think it was "healthy" I guess.
Considering the ingredients, I wouldn't be surprised if a relatively large portion of the protein came from the almonds and chocolate. I never understood why people eat this crap when it's so easy to get protein from simple, natural sources.
Am I wrong, or is "one of these things, not like the other"?
What is "protein powder" (made from)? To me it seems like the odd one out? (I'm not saying you shouldn't eat protein powder, but -- it is made from something, right -- most likely(?) powdered egg whites?)
I have a slice of raw (aquaculture) salmon in my fridge that's 67% water, 19.9 grams of protein and 14% fat (so roughly 14 grams fat, 20 grams protein). 14 grams fat, 20 grams protein (and sugar!) doesn't sound great, no.
And the fish tastes great with some soy and wasabi (or fried, or steamed or...)...
Not that great for a "protein" bar.