Agreed, although I always thought the sticking point for SWA was paying commissions and not data access. For a sample search from BWI-SFO their price was only about $20 more expensive than the lowest fare ($520).
On the two occasions I have used it, Google flights was able to find me cheaper tickets than what Southwest offers. It is now my first stop, and then I double check Southwest to see if they can beat what Google has shown.
Agreed, although I always thought the sticking point for SWA was paying commissions and not data access. For a sample search from BWI-SFO their price was only about $20 more expensive than the lowest fare ($520).