I prefer silence, but since the open-plan fad holds sway here, I've found rain to be the most effective substitute. The best rain track I've found so far is 57 at http://archive.org/details/Sounds_of_Nature_Collection
Check out gordon hempton: http://soundtracker.com/
He makes fantastic binaural nature recordings. The advantage of binaural recordings is that they have an amazing feeling of "space" so that you forget that you are wearing headphones and that you aren't sitting in a forest. I've made some of my own as well. https://soundcloud.com/moultano
When exposed to noise for prolonged periods of time, sometime in the middle noise becomes silence. You don't feel there is noise, unless some turns it off or increases/decreases a little.
Its called conditioning the mind.
Its a bit like the right pane in eclipse, In years I never remember using it even once, yet its absence will irritate me.
Ever get that feeling sometimes when you are surrounded by people in a noisy place and yet after sometime sort of don't even feel that is disturbance.